About AuTT

Australia Trade Tasting is brought to you by Beverage Trade Network (US Based Company) which is one of the leading platforms educating the beverage industry globally.

Australia Trade Tasting Brings US Market Expertise to Melbourne

US representatives from the wine, beer and spirits industry found their way to the inaugural Australia Trade Tasting (AuTT) event in Melbourne on September 2 to present an impressive line-up of educational seminars to international industry professionals.

After a day of presentations defining the state of the Australian industry and an earlier trade tasting exploring new and innovative wines, beers and spirits set to expand in the Australian industry, US professionals came to give their expertise on successful expansion strategies for the USA on day three of the event.

Ranging from innovative consultants to distribution leaders, leading figures from the US industry presented on a wide range of issues facing international brand owners. The seminars opened with a welcoming presentation from Wine Australia Director Angela Slade, who gave visitors a clear outline of the current state of Australian wine inside the USA. Key findings from the data highlighted by Angela includes:
Angela_Slade_Wine_Australia

(Image: Angela Slade, Regional Director, North America, Wine Australia)

 

• Australian wine holding 5% (by value) of the US market share ($USD 600M);
• USA is the #1 one export market for Australian wine (by VAL $AUD 415M),
• A 27% increase in sales for premium offerings (over USD $20);
• Second largest imported wine (by volume) at 6% of total import wine into USA.
John Beaudette (President of MHW) followed Angela with an overview of the three tier distribution system and outlined how to successfully navigate the available options for international brands. Emphasizing the importance of compliance and clearly delineating the challenges that brand owners face, it was clear that his expertise was fully appreciated by the large array of visitors new to the three tier concept.
John MHW

(Image: John Beaudette, MHW)

 

Importer/ Consultant Deborah Gray (Bluestone Imports spoke on what it takes to secure an import partner and cement your brand in the American marketplace. Her presentation complemented Beaudette’s content by exploring successful strategies towards getting your product stateside, the first step in the three tier system.  Ben von Doussa (Wine Australia) continued the trend by highlighting the importance independent retailers put on a strong go-to market strategy from international brands. He shared valuable insight taken from the targeted retail programs designed for Wine Australia’s Market Entry program to help Aussie offerings find their footing in the USA.

 

Ben von Doussa
(Image: Ben von Doussa, Wine Australia)

Other topics included the detailed case study from successful Tasmanian distillery Sullivans Cove founder Patrick Maguire who shared invaluable lessons he learned from his highs and lows on the way to winning the ‘World’s Best Single Malt Whisky.’ Sid Patel, CEO of the event organizers Beverage Trade Network, spoke to attendees on the importance of a united team and how to leverage the lessons learned by the industry as a whole to create a clear path to sustainable expansion for your company. Touching back on the importance of due diligence in the US system, Tim Duval (DW Fox Tucker Lawyers) gave the audience practical advice on proper distribution agreements and ensuring payment and how to minimize overdue invoices.
Tim Duval (DW Fox Tucker Lawyers)

(Image: Tim Duval, DW Fox Tucker Lawyers)

Steve Raye (Bevology) and Peter McAtamney brought the event full circle with their harmonizing presentations on consumer building brand recognition and innovative content population through non-traditional marketing. Using their own unique points-of-view and examples, both presentations underlined the strategic advantage of developing strong consumer demand to ensure success across all three tiers.
Raye’s earlier emphasis on creating effective consumer and retailer programing to encourage depletion across the distribution chain was picked up and fully explored by the closing presentation from Bonnie Harvey and Michael Houlihan (Barefoot Wines). Exploring their ‘Seven Sells,’ Michael and Bonnie gave readers a real insightful look into how to develop an efficacious business plan designed to succeed in taking a brand national across the US.

Produced by Beverage Trade Network, Australia Trade Tasting’s educational conference element of the trade show truly highlighted the dedication the organizers put into bringing the industry’s brightest minds to the forefront developing the international beverage community. The three days of events in Melbourne gave all attendees an extremely valuable look at the industry as a whole, from both the US and Australian stand point.

Australia Trade Tasting is here!

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It is our pleasure to invite you to ‘Australia Trade Tasting, a buyers only trade tasting and educational conference happening in Melbourne and Sydney.

Register here to get a free entry. SAVE $25 by booking online now. Tickets are $25 at the event registration desk.

Here is what you can expect at the event:

Time and Venue:
Melbourne:
Date: Monday, 31 August 2015
Time: 12:00 PM to 6:00 PM (AEST).
Location: The Park Melbourne, 36 Lakeside Drive, Melbourne
RSVP for Melbourne here
Sydney:
Date: Monday, 7 September 2015
Time: 12:00 PM to 6:00 PM (AEST).
Location: SMC Conference Centre, 66 Goulburn St, Sydney, NSW 2000
RSVP for Sydney here
We look forward to having you there.

Last Week To #AuTT Conference. Don’t miss!

LAST-WEEK2We are now in our last week of registrations of #AuTT15 conference, so time is ticking away to get your passes! Don’t miss your chance to see our amazing speaker lineup in action and network with other inspiration attendees.

For the LAST TIME* we’re throwing it back to our lowest price available — $450 for an All-Access 2 day Pass! Don’t miss one of the best sales, marketing and distribution content which will help you grow your brand. Attend 1st September and 2nd September and learn about different subjects at AuTT right here in Melbourne. Learn from the founders itself at AuTT conference.

If you prefer to wire us or send us the check, use the form here. Else simply reserve your seat online.

This would be the last chance to learn from the likes of Bill Lark, Glenn Cooper, Rose Scott, Stuart Gregor, Tyson Stelzer, Michael and Bonnie and many more great speakers. Book now >>

 

Here’s why you should attend #AuTT conference

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, AuTT Melbourne is a must attend event.

Join hundreds of fellow  winemakers, brew masters, distillers,  sales people and marketers at Australia Trade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.

  1. Learn how to launch, market and grow your wine, beer or spirit brand.
  2. Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to others it works).
  3. Network with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.
  4. Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.
  5. Get your ROI by getting great content. The right conferences not only allow you to meet smart, inspiring people, but also teach you a ton — especially in skills that make you a more well-rounded professional. AuTT Conference is all about How To Do It’. We are not going to discuss where the industry is going, what are the problems – instead we are going to discuss how to make it happen and do it better.
  6. It’s in Melbourne. What a great city. The people are friendly, with everything from burger joints to swish eateries with big-name chefs, and there’s also a thriving bar scene.

Below is a sampling of what you will learn.

  • How to manage and grow your brand. By Glenn Cooper
  • How to pitch your brand to independents bottleshops. By Giuseppe Minissale
  • How to make people fall in love with your brands. By Stuart Gregor.
  • How to create a culture and how to share that with your customers. By Andre Eikmeier
  • How to grow your brand in on-premise accounts. By Jenna Hemsworth
  • How to create effective retail merchandising programs that work in retail. By Rose Scott
  • How to build your brand as a sustainable brand. By Bill Lark
  • How To Pitch Your Brand To A Prospective Distributor. By Kathleen Davies
  • How to sell as the founders of the world’s highest selling wine brand ‘Barefoot’ take on the stage and talk on Sales Fixes Everything: Seven Level of Sales tiers. By Michael Houlihan and Bonnie Harvey
  • Top 3 Tips on geting paid and managing risks by Tim Duval

Other relevant information:

CONF1

For Questions, please email sid@australiatradetasting.com or call on 0450 856 094.

PREFER TO WIRE TRANSFER, DOWNLOAD CONFERENCE SUBMISSION FORM

AuTT Exhibitor Registration

 

Other relevant information:

If you have any questions, or need to book via phone, please call 0450 856 094.

 

Get inspired by Patrick Maguire, MD of Sullivans Cove Single Malt Whisky


Get inspired by Patrick Maguire, Manager/Director of Sullivans Cove Single Malt Whisky (Tasmania Distillery Pty Ltd) when he takes on the stage on 2nd September in Melbourne.

Patric share his incredible journey of buying a failed business and turning it around and their journey in export and local markets ultimately winning the “Worlds Best Single Malt Whisky” Award.

Patrick Maguire

Bill Lark, Founder of the Lark Distillery To Speak on 1st September (Melbourne)

Bill Lark realised that that everything you need for a world-class whisky was in Tasmania – rich fields of barley, an abundance of wonderfully pure soft water, highland peat bogs, and the perfect climate to bring all the ingredients together in a marriage of science, art and passion.

Bill LarkThe vision of producing Tasmanian malt whisky was born on a trout fishing trip in the highlands of Tasmania. Bill’s father in-law Max produced a wonderful bottle of single malt, and as they enjoyed a drink in the park at Bothwell, surrounded by Georgian buildings, barley fields and the gentle flowing of the Clyde River, Bill remarked to Max, “I wonder why there isn’t anyone making malt whisky in Tasmania?”

Bill is now regarded as the grandfather or godfather of Australian whisky and we are pleased to have Bill speak at AuTT Conference.

Distilleries, Distributors, Importers, Get Inspired By Bill At AuTT Conference on 1st September.

Eventbrite - 2015 Australia Trade Tasting Conference Portal

National Liquor NewsOther relevant information:

Enter Your Wine, Beer and Spirits Brands Now (Entries Close 14 August)

Pavilion_TW_header_0815_1 (00000002)Capped at 100 SKU’s between wines, spirits and beer, it is a perfect area for small producers to get their brands out to the trade. Interstate producers looking to get in front of Melbourne and Sydney buyers can also find ‘The Pavilion’ section a good way to find a distributor or expand current retail distribution

Please note: Pavilion is a separate feature than you being an Exhibitor. (Suppliers are not permitted in ‘The Pavilion area’. AuTT staff will pour your brands and generate leads for you. It is a great way to showcase your brands to the buyers if you cannot make it or if you are already an AuTT exhibitor and need addition exposure.)

The Pavilion is also a very economical approach for overseas suppliers to send samples and have AuTT manage the brands. AuTT will also assist overseas suppliers interested to find importers in Australia.

Entrance to ‘The Pavilion’ will only be available to those with proven buying power and journalists.

Cost to enter – $125 per SKU per city.

Your brand will be showcased with your brand sheet which will include estimated retail price, brand pitch, technical info and your contact details. Buyers interested will also fill out a sample request form which will be then forwarded to you. No extra costs.

Frequently Asked Questions.

1) Can I submit only for one city?

Yes you can. Cost $125 per city.

2) How many bottles are needed, Where to send and when.

6 bottles per sku. We will use 3 bottles per city. We will send the sample instruction once you register. You only need to send samples to Melbourne and we will arrange shipping of samples to Sydney at our cost. AuTT will send you details on how to send samples once you complete your submission.

3) Who are the buyers?

Buyers are Australian retailers, distributors, importers and press. Thus enter your brands if you are looking to expand and grow in Australia.

4) What is the deadline?

Entries are open till we reach 100 skus. Only 100 skus between wine, beer, spirits and ciders will be accepted. Enter now to secure your spot.

AuTT_Form_Submit_NowAuTT Exhibitor RegistrationPlease contact Sid Patel on 0450 856 094 or sid@australiatradetasting.com if you have any questions.

6 Reasons To Attend Australia Trade Tasting Conference

new-headerWhether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, AuTT Melbourne is a must attend event.

Join hundreds of fellow  winemakers, brew masters, distillers,  sales people and marketers at Australia Trade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network Academy.

Here’s why you should attend this conference:

  1. Learn how to launch, market and grow your wine, beer or spirit brand.
  2. Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to others it works).
  3. Network with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.
  4. Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.
  5. Get your ROI by getting great content. The right conferences not only allow you to meet smart, inspiring people, but also teach you a ton — especially in skills that make you a more well-rounded professional. AuTT Conference is all about How To Do It’. We are not going to discuss where the industry is going, what are the problems – instead we are going to discuss how to make it happen and do it better.
  6. It’s in Melbourne. What a great city. The people are friendly, with everything from burger joints to swish eateries with big-name chefs, and there’s also a thriving bar scene.

National Liquor NewsOther relevant information: