The US Drinks Market: Disrupting the System

Are you looking to learn how to sell your wines long-term in the US Market? Do you want advice from an industry professional who understands US brand development, distribution and consumer psyche?

In Steve Raye’s BTN Coaching Session, Steve gives his audience a detailed look at how to generate demand and ensure success in the three tier system.

Other Relevant Information on USA Export Day Conference:

Whether you are looking to launch a new product in the United States for the first time, grow your existing brand or simply learn new tricks from the trade, the US export focused session will give you insights on the USA market.

Book 2 Tickets For 2nd September US Export Day (Australia Trade Tasting) Conference ticket by June  30, and get 2 more for FREE.

registernowBook your seats now and learn


Conquering Markets Using Innovation: By PETER MCATAMMEY

Peter is Principal of Wine Business Solutions (WBS), the only business in the Southern Hemisphere whose sole focus is providing strategic advisory and management consultancy services to wine business owners.

Through consulting, workshops and proprietary research, he has helped hundreds of businesses across the wine world improve their go to market strategies and profitability.

His 30 year career in the wine industry includes 10 years working in global distribution management and global strategy formulation for such well-known brands as Freixenet, [yellow tail] and Wine Marlborough.

This session is designed to help you use innovation to address opportunity in fast growing markets like the US. He’ll show you how to leverage insight and constructive imagination to unlock market potential.


Peter McAtammey

Meet Patrick Maguire: World’s Best Single Malt Whisky Maker

Get inspired by Patrick Maguire, Manager/Director of Sullivans Cove Single Malt Whisky (Tasmania Distillery Pty Ltd) when he takes on the stage on 2nd September in Melbourne.

Patric share his incredible journey of buying a failed business and turning it around and their journey in export and local markets ultimately winning the “Worlds Best Single Malt Whisky” Award.

Sullivans Cove French Oak Cask Whisky has been judged the world’s best single malt at the World Whisky Awards in London. The win in the whisky world’s premier event caps a string of international achievements for Tasmania’s 20-year-old distilling industry which is about to get its own map in Jim Murray’s influential World Whisky Bible.


Patrick Maguire - Whisky

Meet Brian Rosen, Our Keynote Speaker On USA Export Day Conference In Melbourne

Australia Trade Tasting (AuTT) is pleased to announce Brian Rosen, who co-owned and operated America’s largest grossing independent retail store Sam’s Wines and Spirits, Chicago as a keynote speaker.

Brian Rosen is a lifelong entrepreneur, writer, speaker, columnist and retailer. Brian has been featured in Forbes, Chicago Tribune, Chicago Sun Times, Newsweek, Wine Spectator, Wine Enthusiast, Beverage Dynamics, The Reader, San Francisco Chronicle, and many other print news formats. Brian has contributed to CNN, WCIU, CNBC, ABC, CBS, FOX, NBC, TNT, CLTV, Food Network, Travel Channel and many others. Brian has Keynoted at the BES Retail Summit, Beverage Dynamics Magazine and others.

Rosen has been named: “Retailer of the Year” 3x (Wine Spectator/ Wine Enthusiast); “Best of the Web” 2X (Forbes Magazine); Chicago’s Favorite Place to Shop 3x (CBS); ECOMM leader 40 under 40 award recipient (Crain’s Chicago Business).

Brian is best known for being the first wine and spirit retailer globally to sell wine “online”. His innovative marketing strategies, social media knowledge and customer service mindset make him a sought after speaker and consultant for grocery, alcohol beverage and general merchandise retailers globally. Rosen delivers measurable results for alcohol beverage in ECOMM, service, category management and old line/traditional retail.

“We couldn’t be happier to have Brian join our team of keynote speakers at the USA Export Conference Day. As CEO of his own $100M independent retail company and Partner at PricewaterhouseCoopers, Rosen has proved to be an invaluable source of advice to beverage professionals across the USA and other countries. Brian has the unique ability to think like a consumer while bringing practical, real world experience to his clients and we’re excited that he will be at AuTT to educate Australian suppliers on the US retail marketplace,” said Sid Patel, CEO of Australia Trade Tasting.

Australian and international beverage professionals looking to distribute, work and expand in the USA are welcomed at the USA Market Conference Day. The conference is expected to host over 350 visitors ready to learn from some of USA’s leading market makers and gives VIP guests, exhibitors and visitors a unique chance to network and connect in a dynamic business forum to promote sustainable growth in the adult beverage industry.


Meet Stuart Gregor: Our Keynote Speaker On 1st September

We are excited to announce that Stuart Gregor has been added as a keynote speaker at the Australia Trade Tasting and Conference. Here’s a sample of his talk he gave at MAPexpo Masterclass.

Responsible for innovative PR, communications, sales, launches, presenting and talking, Stuart is a veteran of 20 years in the drinks business and the world of lifestyle public relations and events. He has launched and promoted dozens of premium brands in wine, spirits and beer and his business ‘Liquid Ideas’ is one of Australia’s leading PR agencies.

Stuart is a regular commentator on marketing and sits on the board of food rescue charity OzHarvest, chairs Australia’s Public Relations Council and follows every sporting code imaginable. He is obsessed by barrel aged gin and Negroni’s with a twist. Stuart is also the president of the Australian Distillers Association and Founder of Four Pillars Gin.

Come and Be Inspired by Stuart as he presents some genuinely honest ideas on “How to make people fall in love with your brand.” (1st September, 2015, Melbourne) Check Out Pricing Here >>

Stuart Gregor

Buy 2 USA Export Day Conference Tickets and Get 2 For Free

Whether you are looking to launch a new product in the United States for the first time, grow your existing brand or simply learn new tricks from the trade, the US export focused session will give you insights on the USA market.

Keynote speakers at Australia Trade Tasting are the Founders of Barefoot Wine Brand (America’s No 1 Wine Brand By Sales) who will take on the stage and talk about ‘Seven level of sales tiers you need to work on to grow your brand‘.

Book 2 Tickets For 2nd September US Export Day (Australia Trade Tasting) Conference ticket by June  30, and get 2 more for FREE.

registernowBook your seats now and learn:

Level #1- Sell Your Staff
Level #2- Sell Distributors’ Owner
Level #3- Sell Distributors’ Sales Manager
Level #4- Sell All Sales People
Level #5- Sell Retail Buyers
Level #6- Sell Retailer’s Clerk
Level #7- Sell Customer

Marketing Wineries and Breweries via Digital means: 2015 and Beyond

Digital Strategist, Blogger and Founder of BizEez CommunicationsJoin Tania Shirgwin, Digital Strategist, Blogger and Founder of BizEez Communications at Australia Trade Tasting Conference on 1st September in Melbourne.

With the ever-expanding mix of devices and digital channels, the need for brands to be publishers and constantly changing consumer habits when it comes to technology; it’s no wonder brands find the digital space overwhelming.  In this presentation, Tania will walk you through the key areas of digital marketing in 2015 and offer practical, actionable tips to cut through the noise and get your beer or wine brand in front of your target consumer.

registernowLearn more about Tania Shirgwin

Want to sell your brand in America?

Find out how the creators of Barefoot, the world’s #1 wine brand, did it!”

Barefoot_Wine_FoundersMichael Houlihan and Bonnie Harvey, Founders of Barefoot Wine Brand (World’s # 1 Wine Brand By Sales)

Many people know iconic Barefoot Wine, a top global brand, but not many know it started in a laundry room by Michael Houlihan and Bonnie Harvey, two charismatic, hardworking people with no money or experience in the wine industry. Their remarkable rags to riches story is chronicled in the New York Times bestselling book, The Barefoot Spirit: complimentary copies given to 350 conference attendees! From the start, they employed innovative ideas to overcome obstacles, create new markets and strategic alliances; while pioneering Worthy Cause Marketing and performance-based compensation. Their comprehensive view of customer service resulted in the National Hot Brand Award for outstanding sales growth in 2003 and 2004.

Since successfully selling their brand to E&J Gallo, they consult with Fortune 500s and startups alike, and travel the world speaking to corporations, conferences, universities and symposiums on their Guiding Principles for Success (GPS). One of their clients just made the 2013 Inc. 500 list of fastest growing companies. Keynotes include 2014 World Conference on Entrepreneurship (ICSB) in Dublin, Ireland; National C-Suite Conference in Los Angeles and the 11th Annual Customer Experience Conference host by The Conference Board in New York. They are the recipients of the Distinguished Entrepreneur Speaker Award from the Turner School of Entrepreneurship and Innovation at Bradley University.

Book Your Seats Now For 2nd September (USA Export Conference by Australia Trade Tasting).


RECAP of Early Bird Exhibitor Pricing – ENDS MAY 31. Register Now.

Early Bird Offer

Here is the RECAP of the deal (ends MAY 31, 2015):
Exhibitors who book by MAY 31 will get special benefits (below): Early Bird Pricing of $1400 (Melbourne or Sydney).

  • Brand Awareness For Your Brand via BTN and AuTT Channels. Be Included In our marketing, blogs and various other channels where we will promote the event including branding on the trade tasting floor itself.
  • Early bird exhibitors will get priority in their stand selection process on first come basis. Floor play layouts will be emailed to early bird exhibitors before they are mailed out to late exhibitors.
  • Meeting area for Early Bird Exhibitors. Conduct your sit down tasting / face to face meetings with your prospects.
  • Get AuTT Conference day ticket for the day of your choice (1st or 2nd Sept)
  • First 10 exhibitors who sign up from May 12 to May 31. Get upgraded to VIP Seating (front 2 rows).

So if you are still thinking and looking to grow distribution, go ahead and book your space now. Or Call Sid Patel on 450 856 094 to book by phone.

Australia Trade Tasting Tickets

Take advantage of this offer now before it expires.



  • Buyers Trade Tasting  – August 31st, 2015 (The Park, 36 Lakeside Drive, Albert Park Lake, Melbourne, VIC 3206)
  • Keynote Speakers & Educational Conference – September 1st and September 2nd, 2015 ( (The Park, 36 Lakeside Drive, Albert Park Lake, Melbourne, VIC 3206)
  • Buyers Trade Tasting – September 7th, 2015 (7 September 2015, Sydney: SMC Conference Centre, 66 Goulburn Street, Sydney, NSW 2000)


Australia Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.

Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis.

Strong partnerships with international and Australian organizations have helped BTN establish Australia Trade Tasting as a premiere sales and marketing event committed to connecting the Australian beverage industry.


The inaugural event will offer 100 Tasting Stations, so space is limited. Exhibitors are encouraged to reserve space early as tables are expected to sell out quickly. Special Offer Ends May 31. Get Your Conference Ticket Included In Your Exhibiting Fee.

Australia Trade Tasting

Giuseppe Minissale

speakers_GiuseppeMinissaleGiuseppe Minissale is the GM of 5 liquor stores in Sydney, currently operating under the Porter’s Liquor banner. He is also President of NSW Liquor Stores Association to take up the national role.

Come along at AuTT when Giuseppe talks on ‘how brand owners can craft their pitch to independent retailers‘.


Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, AuTT Melbourne is a must attend event. Check out 6 good reasons why you should attend Australia Trade Tasting Conference.

Australia Trade Tasting Speakers