Are you looking to expand distribution to the USA? Have you been looking for importers that work with Australian wine brands?
Learn from long time wine importer Deborah Gray on the challenges that face Australian brands trying to enter the USA in her webinar “An Insider’s Look: The Challenges of the Wine Import Business.”
Deborah’s inspirational story of founding an independent, female owned wine import company in the early 90s explores the difficulties of starting an import business, finding the right distribution partners and developing unknown international brands into national staples across the USA.
Deborah is also the author of award winning books that explore successful sales and distribution strategy used within the constraints of the three tier system. Her book ‘How to Import Wine – An Insider’s Guide’ was awarded Best Professional Wine Book in 2011 and is also recognized as core content for the wine business MBA at Sonoma State as well as at Lorenzo de Medici’s Wine Marketing and Business Program in Florence.
In her webinar, Deborah will be relaying her tools and strategies as she educates attendees on:
- How to prep your brands for expot;
- Understanding your importer’s needs;
- Generating healthy demand for your offerings;
- The Challenges of the 3-Tier system;
- And how to effectively scale your business for growth.
Looking to learn more about how to successfully expand into the USA? Visit the AuTT USA Market Conference Day and learn from Michael Houlihan, Bonnie Harvey, and other (full speaker line up here) leading US wine, beer and spirit trade professionals. Book your Tickets Today
Looking to learn more on beer, spirits or wine sales and distribution? Get involved with Australia Trade Tasting educational conference on 1st and 2nd September in Melbourne.