Bill Lark, Founder of the Lark Distillery To Speak on 1st September (Melbourne)

Bill Lark realised that that everything you need for a world-class whisky was in Tasmania – rich fields of barley, an abundance of wonderfully pure soft water, highland peat bogs, and the perfect climate to bring all the ingredients together in a marriage of science, art and passion.

Bill LarkThe vision of producing Tasmanian malt whisky was born on a trout fishing trip in the highlands of Tasmania. Bill’s father in-law Max produced a wonderful bottle of single malt, and as they enjoyed a drink in the park at Bothwell, surrounded by Georgian buildings, barley fields and the gentle flowing of the Clyde River, Bill remarked to Max, “I wonder why there isn’t anyone making malt whisky in Tasmania?”

Bill is now regarded as the grandfather or godfather of Australian whisky and we are pleased to have Bill speak at AuTT Conference.

Distilleries, Distributors, Importers, Get Inspired By Bill At AuTT Conference on 1st September.

Eventbrite - 2015 Australia Trade Tasting Conference Portal

National Liquor NewsOther relevant information:

Enter Your Wine, Beer and Spirits Brands Now (Entries Close 14 August)

Pavilion_TW_header_0815_1 (00000002)Capped at 100 SKU’s between wines, spirits and beer, it is a perfect area for small producers to get their brands out to the trade. Interstate producers looking to get in front of Melbourne and Sydney buyers can also find ‘The Pavilion’ section a good way to find a distributor or expand current retail distribution

Please note: Pavilion is a separate feature than you being an Exhibitor. (Suppliers are not permitted in ‘The Pavilion area’. AuTT staff will pour your brands and generate leads for you. It is a great way to showcase your brands to the buyers if you cannot make it or if you are already an AuTT exhibitor and need addition exposure.)

The Pavilion is also a very economical approach for overseas suppliers to send samples and have AuTT manage the brands. AuTT will also assist overseas suppliers interested to find importers in Australia.

Entrance to ‘The Pavilion’ will only be available to those with proven buying power and journalists.

Cost to enter – $125 per SKU per city.

Your brand will be showcased with your brand sheet which will include estimated retail price, brand pitch, technical info and your contact details. Buyers interested will also fill out a sample request form which will be then forwarded to you. No extra costs.

Frequently Asked Questions.

1) Can I submit only for one city?

Yes you can. Cost $125 per city.

2) How many bottles are needed, Where to send and when.

6 bottles per sku. We will use 3 bottles per city. We will send the sample instruction once you register. You only need to send samples to Melbourne and we will arrange shipping of samples to Sydney at our cost. AuTT will send you details on how to send samples once you complete your submission.

3) Who are the buyers?

Buyers are Australian retailers, distributors, importers and press. Thus enter your brands if you are looking to expand and grow in Australia.

4) What is the deadline?

Entries are open till we reach 100 skus. Only 100 skus between wine, beer, spirits and ciders will be accepted. Enter now to secure your spot.

AuTT_Form_Submit_NowAuTT Exhibitor RegistrationPlease contact Sid Patel on 0450 856 094 or sid@australiatradetasting.com if you have any questions.

Sneak Peak: AuTT Panelist Angela Slade from Wine Australia

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Wine Australia’s North America Director and Australia Trade Tasting Panelist Angela Slade Presents, ‘Australia Today: Our State of Play and Opportunities in the Evolving USA Market.’ (Click Here for her Sneak Peak Webinar).

Angela_SladeJoin Angela as she gives us a sneak peak into the world of Australian Wine in the USA, a subject she will fully explore at the Australia Trade Tasting Conference in Melbourne, on September 2, 2015.

Wine Australia North America provides a collaborative framework for the Australian wine category to secure maximum trade, press and consumer visibility. A team of industry professionals in US & CAN are dedicated to building confidence and increasing demand for Australian wines through market insights and extensive trade education.

Click to Watch Angela Slade’s Webinar as she outlines the state of the Australian wine market in the USA. 

Australia Trade Tasting Speakers

Join hundreds of fellow winemakers, brew masters, distillers, sales people and marketers at Australia Trade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network Academy.

6 Reasons To Attend Australia Trade Tasting Conference

new-headerWhether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, AuTT Melbourne is a must attend event.

Join hundreds of fellow  winemakers, brew masters, distillers,  sales people and marketers at Australia Trade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network Academy.

Here’s why you should attend this conference:

  1. Learn how to launch, market and grow your wine, beer or spirit brand.
  2. Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to others it works).
  3. Network with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.
  4. Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.
  5. Get your ROI by getting great content. The right conferences not only allow you to meet smart, inspiring people, but also teach you a ton — especially in skills that make you a more well-rounded professional. AuTT Conference is all about How To Do It’. We are not going to discuss where the industry is going, what are the problems – instead we are going to discuss how to make it happen and do it better.
  6. It’s in Melbourne. What a great city. The people are friendly, with everything from burger joints to swish eateries with big-name chefs, and there’s also a thriving bar scene.

National Liquor NewsOther relevant information:

 

Australian Craft Beer Market Update June 2015

Beer_Industry_Report_Australia

The overall beer market in Australia continues to be challenged in volume by wine and cider, with craft beer the consistent savior, albeit off a small base and realistically large enough sustainable volumes enjoyed only by those brands with national distribution.

This is the first part of David’s (Australia Trade Tasting MC) update and outlines the general trend of craft beer in Australia for the half of 2015.  Future posts with detailed insight into the industry will be posted regularly leading up to the conference. Please check back regularly.

Australia has traditionally been a beer drinking nation, however current trends are seeing Wine equaling Beer consumption by 2018 and Cider being the overwhelming fastest growing liquor category. The growth categories in beer continue to be Craft Beer, both in off- and on-premise outlets, however the trends appears to be moving towards off-premise with consumption at home on the rise.

Craft Beer continues to see exceptional year on year double digit growth in liquor stores with 24.2% for local craft and 12.1% for imported craft value growth, from premiumisation with more consumers becoming more discerning with their choices and spend on beer. There is a real opportunity for craft brewers to work with liquor stores to drive sales particularly with events and social media. There is some PR currently for excise tax reform being driven by the Spirits Council for one volumetric tax system.

australia-mapAustralian Bureau of Statistics Beer Volume Year ended 30 June 2009-2014

  • Total Beer Volume -6.7%
  • Full-Strength Volume -7.6%
  • Mid-Strength Volume +16.7%
  • Per Capita 92.37 L p.a. -14.5%

Full strength beer remains the most popular type of beer, accounting for around 75% of all beer in 2013-14”. “Over the past decade we have seen the popularity of mid strength beer (19% of total beer consumed) grow at the expense of low strength beer (5% of total beer consumed). Between 2012-13 and 2013-14 the volume of mid strength beer increased 6.8% while full strength beer increased 0.4%. Low strength beer recorded a decrease (down 9.0%).

The volume of pure alcohol available for consumption in the form of beer increased by 1.0% and wine by 0.2% between 2012-13 and 2013-14. The volume of beer available for consumption increased 1.0% The volume of pure alcohol available for consumption in the form of Ready to Drink (pre-mixed beverages) decreased by 4.3% and spirits by 3.6% during this period. “Across all alcoholic beverages, there were 9.7 litres of pure alcohol available for consumption in 2013-14 for every person in Australia aged 15 years and over,” said Louise Gates from the ABS. “This is the lowest level since the early 1960’s.”

According to data on ‘Apparent Consumption of Pure Alcohol, Beverage type as a proportion of all alcohol from 1961 – 2014, Beer is down to 41%, all other liquor is up – Wine continues to converge to equal beer, now at 37.5% and expected to equal beer by 2018.

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Get inside insight into the craft beer industry and how to position your company to succeed in the competitive marketplace at the Australia Trade Tasting Conference on Sept 1 and Sept 2, 2015.  Learn more about the AuTT Conference here.

 

Who is drinking Australian wine in China

In this diagram, Wine Intelligence provides good data on who is drinking Australian wine in China.

How is drinking Australian wine in China

Contributed by Natasha Rastegar at Wine Intelligence.

Natasha leads wine consumer and trade consultancy projects for wine businesses in Australia and New Zealand, as Country Manager for Wine Intelligence. Prior to relocating to Sydney in January 2014, Natasha was based in the London Wine Intelligence office, for four years, working with a broad portfolio of global wine companies and researching international markets, particularly in the USA and China.

Natasha holds the Market Research Society Advanced Certificate, the WSET Intermediate Certificate in Wine and Spirits and is a graduate of French and Spanish from the University of Bristol, UK.

Come along to #AuTT conference on 1st September and get an overview of the current state of Australian wine, spirits and beer market.

Natasha_Wine_Intelligence

15 most attractive world wine markets

In this diagram, Wine Intelligence identifies the 15 most attractive world wine markets you should look at selling your wine.

15 most attractive world wine markets

Contributed by Natasha Rastegar at Wine Intelligence.

Natasha leads wine consumer and trade consultancy projects for wine businesses in Australia and New Zealand, as Country Manager for Wine Intelligence. Prior to relocating to Sydney in January 2014, Natasha was based in the London Wine Intelligence office, for four years, working with a broad portfolio of global wine companies and researching international markets, particularly in the USA and China.

Natasha holds the Market Research Society Advanced Certificate, the WSET Intermediate Certificate in Wine and Spirits and is a graduate of French and Spanish from the University of Bristol, UK.

Come along to #AuTT conference on 1st September and get an overview of the current state of Australian wine, spirits and beer market.

Natasha_Wine_Intelligence

Hello from #AuTT Exhibitors





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Melbourne and Sydney will become the centre of the wine, beer and spirits world when the Australia Trade Tasting and conference opens its doors. Brands showcased at Australia Trade Tasting are looking to grow their distribution and are ready for business! Come and source your next winning brand here.

RSVP

 

 

 

 

Here is what you will learn at AuTT Conference

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  • How to manage and grow your brand. By Glenn Cooper
  • How to pitch your brand to independents bottleshops. By Giuseppe Minissale
  • How to make people fall in love with your brands. By Stuart Gregor.
  • How to create a culture and how to share that with your customers. By Andre Eikmeier
  • How to grow your brand in on-premise accounts. By Jenna Hemsworth
  • How to create effective retail merchandising programs that work in retail. By Rose Scott
  • How to build your brand as a sustainable brand. By Bill Lark
  • How To Pitch Your Brand To A Prospective Distributor. By Kathleen Davies
  • How to sell as the founders of the world’s highest selling wine brand ‘Barefoot’ take on the stage and talk on Sales Fixes Everything: Seven Level of Sales tiers. By Michael Houlihan and Bonnie Harvey

Only few seats left, don’t miss this solid content to help you grow your business.

registernow

AuTT Conference Tickets

Melbourne International Wine Competition Announces Winners for 2015

0Y9A3763MIWC LogoMelbourne, Australia. July 20, 2015 The Melbourne International Wine Competition (MIWC) is pleased to officially announce the winners of the second annual MIWC competition. Recognizing the stamp of truly remarkable value, the double gold and gold medals were given out to wines which demonstrated the most exceptional taste against the competition in their price category.

“Championing through double blind taste tests from judges representing some of Australia’s leading industry establishments, the MIWC award winners truly stood out as exceptional wines,” Said Adam Levy, MIWC President. “To be a winner here at MIWC means you have come to one of the world’s leading wine regions and won the reverence of some of its most influential judges.”

With over 600 entrants from around the world, the competition exemplified the growing importance of the Australian industry in the wine world. MIWC would like to extend our congratulations to the winners and thank everybody who made the 2015 competition such a big success.

MIWC DOUBLE GOLD WINNERS

All Other White Dessert Wines – 6.1% and Above Residual Sugar, Australia
Lillypilly 2012 Noble Harvest

Cabernet Sauvignon Australia, South Australia, $25 and Higher
Eldredge Vineyards 2012 ‘RL’ Cabernet Sauvignon

Cabernet Sauvignon Australia, Victoria, $25 and Higher
Blue Pyrenees Estate Richardson 2012 Cabernet Sauvignon
Glenwillow 2013 Cabernet Sauvignon

Chardonnay Australia, Adelaide Hills
Bird in Hand 2012 Chardonnay Adelaide Hills

Chardonnay Australia, South Australia
Beresford Classic Chardonnay 2014

Chardonnay Australia, Western Australia
ALDI Stores A.C. Byrne 2014 Chardonnay
EVOI Wines 2012 Chardonnay
EVOI Wines 2013 Chardonnay

Dry Red Meritage/Bordeaux Style Blends, Australia
EVOI Wines 2012 The Satyr

Methode Champenoise, Brut Vintage
Champagne Collet 2006 Collection Privee

Pinot Noir, Australia $30 and Lower
Frogmore Creek 2010 Pinot Noir

Pinot Noir, Australia $30.01 and Higher
Soumah of Yarra Valley 2014 Equilibrio Pinot Noir

Shiraz Australia Barossa $25 and Higher
Small Gully 2012 “The Pilgrim” Shiraz
Soul Growers 2013 Provident Shiraz
Soul Growers 2013 Slow Grown Shiraz

Shiraz Australia McLaren Vale $25 and Higher
Aramis Vineyards 2012 The Heir Syrah

Shiraz Australia, New South Wales
Moppity Vineyards 2013 Shiraz
Moppity Vineyards 2013 Eclipse Shiraz
Stockman’s Ridge Wines Outlaw 2009 Shiraz
Wyndham Estate 2009 Black Cluster Shiraz

Shiraz Australia, South Australia, $25 and Higher
St Andrews 2013 Shiraz
Taylors The Pioneer Shiraz 2012 Shiraz

0Y9A3815For a complete list of the Double Gold, Gold, Silver, and Bronze winners, as well as the Individual Award winners, please visit the official Winners Area of MIWC website.

MIWC is also pleased to announce its partnership with Australia Trade Tasting. To exemplify the excellence of this year’s class, the winners of the competition will be showcased at Australia Trade Tasting (AuTT) in a dedicated press area.

Distributors, retailers and press are invited to taste the winning brands at AuTT in Melbourne on August 31, and in Sydney on September 7. For more information about tasting MIWC winners and to reserve your free entry to AuTT, please visit the official Press and Buyers reservation page on the AuTT Website (FREE, RSVP now to avoid $25 gate fee).

For more information on MIWC, please contact Adam Levy at adam@melbourneintlcomp.com

About MIWC – The Melbourne International Wine Competition is the first major international wine competition with TRADE ONLY judges comprised of: buyers from the top retail stores, sommeliers, restaurant owners, hotel beverage directors, distributors and importers. Unlike other wine competitions, these judges have purchasing power and the ability to make a direct impact on brand sales.

CONTACT: Adam Levy | adam@melbourneintlcomp.com