Australian Craft Beer Market Update June 2015

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The overall beer market in Australia continues to be challenged in volume by wine and cider, with craft beer the consistent savior, albeit off a small base and realistically large enough sustainable volumes enjoyed only by those brands with national distribution.

This is the first part of David’s (Australia Trade Tasting MC) update and outlines the general trend of craft beer in Australia for the half of 2015.  Future posts with detailed insight into the industry will be posted regularly leading up to the conference. Please check back regularly.

Australia has traditionally been a beer drinking nation, however current trends are seeing Wine equaling Beer consumption by 2018 and Cider being the overwhelming fastest growing liquor category. The growth categories in beer continue to be Craft Beer, both in off- and on-premise outlets, however the trends appears to be moving towards off-premise with consumption at home on the rise.

Craft Beer continues to see exceptional year on year double digit growth in liquor stores with 24.2% for local craft and 12.1% for imported craft value growth, from premiumisation with more consumers becoming more discerning with their choices and spend on beer. There is a real opportunity for craft brewers to work with liquor stores to drive sales particularly with events and social media. There is some PR currently for excise tax reform being driven by the Spirits Council for one volumetric tax system.

australia-mapAustralian Bureau of Statistics Beer Volume Year ended 30 June 2009-2014

  • Total Beer Volume -6.7%
  • Full-Strength Volume -7.6%
  • Mid-Strength Volume +16.7%
  • Per Capita 92.37 L p.a. -14.5%

Full strength beer remains the most popular type of beer, accounting for around 75% of all beer in 2013-14”. “Over the past decade we have seen the popularity of mid strength beer (19% of total beer consumed) grow at the expense of low strength beer (5% of total beer consumed). Between 2012-13 and 2013-14 the volume of mid strength beer increased 6.8% while full strength beer increased 0.4%. Low strength beer recorded a decrease (down 9.0%).

The volume of pure alcohol available for consumption in the form of beer increased by 1.0% and wine by 0.2% between 2012-13 and 2013-14. The volume of beer available for consumption increased 1.0% The volume of pure alcohol available for consumption in the form of Ready to Drink (pre-mixed beverages) decreased by 4.3% and spirits by 3.6% during this period. “Across all alcoholic beverages, there were 9.7 litres of pure alcohol available for consumption in 2013-14 for every person in Australia aged 15 years and over,” said Louise Gates from the ABS. “This is the lowest level since the early 1960’s.”

According to data on ‘Apparent Consumption of Pure Alcohol, Beverage type as a proportion of all alcohol from 1961 – 2014, Beer is down to 41%, all other liquor is up – Wine continues to converge to equal beer, now at 37.5% and expected to equal beer by 2018.

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Get inside insight into the craft beer industry and how to position your company to succeed in the competitive marketplace at the Australia Trade Tasting Conference on Sept 1 and Sept 2, 2015.  Learn more about the AuTT Conference here.

 

Wine Trade Events in Australia

We’ve Compiled a list of Wine Trade Events in Australia.  Get Connecting with industry Proffesionals at these Great Events!

WineTech 2015

WineTech 2015WineTech, the Australian wine industry’s premier tradeshow, will return to Adelaide in a dynamic new format in 2015.

This event has a history of showcasing the latest innovations and developments along with proven products and services supporting the Australian and international wine industries.

Wine Industry Suppliers Australia Inc. (WISA) will present WineTech 2015 in a new partnership with Kym Jones Exhibitions, one of Australia’s most experienced trade and public exhibition organisers.

532 Marion Road, Plympton Park SA 5038.  T: 08 8297 1688 – F: 08 8297 0855 – E: info@kjex.com.au

 

Australian Wine Industry Trade Exhibition 2015

Australian Wine Trade Exhibition

Australia Wine Industry Trade Exhibition is a trade exhibition that provides wine industry professionals with the opportunity to network face-to-face.

Keep abreast of the latest products and services available for the production of wine. AWITE is produced by Reed Exhibition.

AWITE takes place July 25-27, 2016,  at the Adelaide Convention Centre, Adelaide, SA, Australia

Reed Exhibitions has a global network of 34 offices, as well as a growing number of alliances around the world.  You can contact AWITE here: Reed Exhibitions Contact Info & Website

 

Dan Murphys National Wine Show

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Dan Murphys National Wine Show will be one of the best events dealing with the finest wines from all over Australia.

This event will be held at Australia for 12 consecutive days. This event will also hold a judging session that will help the visitors to know more about the finest wine and brandy available. The exhibitors who are going to take active participation in this event are those expert professionals and wine makers who can exhibit products related with premium, sparkling wines and brandy, different types of world classes wine and brandy products, Table Wines, Sparkling Wines, Sweet White Fortified and Ruby or Vintage Fortified Wines. Dan Murphys National Wine Show will provide a good business platform for the exhibitors and visitors to come and meet at one place and build a good professional relationship with each other.

PO Box 124 MITCHELL ACT 2911. P: (02) 6241 2478 – F: (02) 6241 1712 – E: seo@rncas.org.au

 

Australia Trade Tasting

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Australia Trade Tasting is an annual trade event showcasing exciting wines, beers and spirits from all over the world to Australian importers, distributors, retailers and press.

Learn from some of the most influential professionals in the beverage industry at the Australia Trade Tasting educational conference on 1st September, 2015 and 2nd September. These presentations from industry leaders on today’s leading ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.

Exhibit your brand at Australia Trade Tasting and get in front of Australia’s leading importers, important distributors, high-profile retail merchants, and influential media executives.

 

Taste Of Melbourne

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Taste of Melbourne is the ideal meeting podium for the food and beverage industries.

The event is one of the biggest shows in the entire region. The exhibitors find this exhibition to be the perfect business meeting place where the exhibiting companies get an opportunity to establish themselves and create their own brand name as they demonstrate the exclusive collection of the desired food items, and demonstrate their cooking talents and art of cocktail making. Melbourne’s award winning chefs of Bertolli Taste Kitchen will cook up to share the secrets of their favourite dishes and will offer some useful tips to the taste lovers. Malaysia Kitchen Australia will also arriving to give a real taste of mMalasia to the visitors.

Exhibiting enquiries: Simon Wilson.  T: + 61 (0)2 9332 9000 – E: simonw@brandevents.com.au

 

 AUSPACK 2015

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AUSPACK is the largest biennial packaging and processing machinery and materials exhibition in Australia.

It was created to showcase packaging three decades ago when several local machinery manufacturers established an Association known as the Australian Packaging Machinery Association (APMA) to run their own exhibition as they believed the packaging industry needed a specialised trade exhibition for packaging and processing machinery.

Malcolm Miller of National Packaging was the original visionary and invited Bob Brook of Bud Pak, Bill Juknitis of Advance Machinery, David Tierney of Heat and Control and Barton Porter of Inteco Australia, to work together to develop an exhibition worthy for the Australian and New Zealand market. Thus AUSPACK was born.

AUSPACK takes place March 24-27, 2015 at the Melbourne Convention & Exhibition Center.

Anne-Marie Mina, Event Executive.  T: +61 2 9556 7993 – E: ammina@etf.com.au

 

Agfest 2015

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Agfest is a multi-award winning event and offers an excellent opportunity for your business to showcase its products to thousands of people.

After the success of the World Ploughing, a committee of 30 past and present Rural Youth members was formed and the first Agfest was held in May, 1983 at Symmons Plains, Perth. The first event attracted a total of 111 exhibitors and 9,000 patrons and was a 2-day event. Agfest became a 3-day event from 1984.

Closing date for all applications is 1st December, 2014 and any completed applications received after this date will automatically be placed on the waiting list for a cancellation and will be subject to a 10% surcharge.

Agfest takes place on the 7th, 8th & 9th of May, 2015

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Australia Trade Tasting announces Andre Eikmeier as Keynote Speaker.

Andre_VinoMofo

MELBOURNE, October 09, 2014 – In a continued effort to add influential market makers to their Educational Conference, Australia Trade Tasting is pleased to announce Andre Eikmeier, co-founder of Vinomofo.com, as a featured key note speaker.

Over the past three years Andre Eikmeier has help establish Vinomofo.com as one of the leading online wine retailers in the industry. With just under $30 million in turn over and a recent recipient of multiple business awards, the company has skyrocketed to the top of the Australian retail world. Australia Trade Tasting is excited to bring Andre on board to provide insight into the increasingly important online retail channel and talk about what it means to build a business from the ground up.

The educational conference will be taking place on 1st Sept, 2015, in Melbourne, Australia and will be featuring 6 key note speeches and 6 bold talks from some of the most influential beverage professionals from around the world.

The event will cover a wide variety of sales, distribution and brand building topics facing brand owners and beverage businesses ready to expand in Australia through 2015 and beyond.

For More information on who is presenting at the conference and how to attend, please visit the official Australia Trade Tasting’s conference website.

About Australia Trade Tasting

Australia Trade Tastings is an exclusive wine, beer, cider and spirits event with real industry buyers as judges dedicated to serving the independent sector of the Australia industry.  Servicing both Melbourne and Sydney, the event is designed to spotlight outstanding wine, beer, and spirit brands in front of industry VIPs.

www.australiatradetasting.com