GLENN COOPER: Keynote speaker at the Australia Market Educational Conference

AuTT Header DatesWe are very excited to announce Glenn Cooper (Chairman, Cooper Brewery) as the first of our keynote lineup for AuTT Conference 2015!

speaker_GLENN_COOPERGlenn is the current Chairman of Coopers Brewing, Australia’s largest independent brewing company and named in 2011 as the world’s top family business in 2011. He was until June 2014 the Marketing Director of Coopers. He is also the current Chairman of Australian Made and Australian Grown.

Glenn will be talking on Managing and Growing Your Beer Brand: Specialist Brands Against The Global Breweries.

Glenn held the the responsibility of Marketing and oversaw the launch of numerous beers in the Coopers range, including Dark Ale, Extra Strong Vintage Ale, Mild Ale, Premium Lager, and more recently, Coopers Clear. Glenn will be sharing his insight on management and sales at the 2015 AuTT conference in September.

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AuTT Conference Tickets

 

Australian Craft Beer Market Update June 2015

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The overall beer market in Australia continues to be challenged in volume by wine and cider, with craft beer the consistent savior, albeit off a small base and realistically large enough sustainable volumes enjoyed only by those brands with national distribution.

This is the first part of David’s (Australia Trade Tasting MC) update and outlines the general trend of craft beer in Australia for the half of 2015.  Future posts with detailed insight into the industry will be posted regularly leading up to the conference. Please check back regularly.

Australia has traditionally been a beer drinking nation, however current trends are seeing Wine equaling Beer consumption by 2018 and Cider being the overwhelming fastest growing liquor category. The growth categories in beer continue to be Craft Beer, both in off- and on-premise outlets, however the trends appears to be moving towards off-premise with consumption at home on the rise.

Craft Beer continues to see exceptional year on year double digit growth in liquor stores with 24.2% for local craft and 12.1% for imported craft value growth, from premiumisation with more consumers becoming more discerning with their choices and spend on beer. There is a real opportunity for craft brewers to work with liquor stores to drive sales particularly with events and social media. There is some PR currently for excise tax reform being driven by the Spirits Council for one volumetric tax system.

australia-mapAustralian Bureau of Statistics Beer Volume Year ended 30 June 2009-2014

  • Total Beer Volume -6.7%
  • Full-Strength Volume -7.6%
  • Mid-Strength Volume +16.7%
  • Per Capita 92.37 L p.a. -14.5%

Full strength beer remains the most popular type of beer, accounting for around 75% of all beer in 2013-14”. “Over the past decade we have seen the popularity of mid strength beer (19% of total beer consumed) grow at the expense of low strength beer (5% of total beer consumed). Between 2012-13 and 2013-14 the volume of mid strength beer increased 6.8% while full strength beer increased 0.4%. Low strength beer recorded a decrease (down 9.0%).

The volume of pure alcohol available for consumption in the form of beer increased by 1.0% and wine by 0.2% between 2012-13 and 2013-14. The volume of beer available for consumption increased 1.0% The volume of pure alcohol available for consumption in the form of Ready to Drink (pre-mixed beverages) decreased by 4.3% and spirits by 3.6% during this period. “Across all alcoholic beverages, there were 9.7 litres of pure alcohol available for consumption in 2013-14 for every person in Australia aged 15 years and over,” said Louise Gates from the ABS. “This is the lowest level since the early 1960’s.”

According to data on ‘Apparent Consumption of Pure Alcohol, Beverage type as a proportion of all alcohol from 1961 – 2014, Beer is down to 41%, all other liquor is up – Wine continues to converge to equal beer, now at 37.5% and expected to equal beer by 2018.

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Get inside insight into the craft beer industry and how to position your company to succeed in the competitive marketplace at the Australia Trade Tasting Conference on Sept 1 and Sept 2, 2015.  Learn more about the AuTT Conference here.

 

Stuart Gregor To Speak On “How To Make People Fall In Love With Your Brand”

Stuart Gregor, Founder Of Liquid Ideas, Four Pillars Gin and President Of Australian Distillers Association to speak at AuTT Conference 2015!

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Responsible for innovative PR, communications, sales, launches, presenting and talking, Stuart is a veteran of 20 years in the drinks business and the world of lifestyle public relations and events. He has launched and promoted dozens of premium brands in wine, spirits and beer and his business ‘Liquid Ideas’ is one of Australia’s leading PR agencies.

We are excited to announce that Stuart Gregor has been added as a keynote speaker at the Australia Trade Tasting and Conference.

Stuart is a regular commentator on marketing and sits on the board of food rescue charity OzHarvest, chairs Australia’s Public Relations Council and follows every sporting code imaginable. He is obsessed by barrel aged gin and Negroni’s with a twist. Stuart is also the president of the Australian Distillers Association and Founder of Four Pillars Gin.

Come and Be Inspired by Stuart as he presents some genuinely honest ideas on “How to make people fall in love with your brand.

Looking to learn more on beer, spirits or wine sales and distribution? Get involved with Australia Trade Tasting educational conference on 1st and 2nd September in Melbourne.

new_blog_headerPlease book using the below form now

Breweries in Australia

On this page we have compiled a list of Australian breweries.

List of Australian Breweries

Mountain Goat Brewery

Mountain Goat started out in Dave’s backyard in the early 90′s. Dave was cranking out homebrews almost every weekend when a postcard turned up from Cam (backpacking through Canada).

17 years on and Mountain Goat remains 100% independent and is still led by its founders.

You can visit the Richmond brewery on a Wednesday or Friday from 5pm, taste all the beers and witness new Goats coming into the world. At 6:30pm on Wednesdays there are free brewery tours available too.

So why Mountain Goat? Well, a mountain goat’s a big hairy animal that’s never gonna fall over.

White Rabbit Brewery

White Rabbit is a brewery that doesn’t want to be constrained… and maybe that’s why they like it up in the Hills, away from the norm, a place that they are free to think for themselves.

At home in Healesville in the midst of the Yarra Valley, they like to exercise their right to be a little different and brew beer that doesn’t just follow the others.

White Rabbit has chased down and experimented with some of the best quality sources of each of these to invent their first two open ferment ales, one White one Dark. Subtle yet delicious, our ales are built around yeast that is allowed to go wild!

Bootleg Brewery

At Bootleg they pride themselves on hand-crafting their beers by an enthusiastic team loaded with knowledge, passion and creativity. These lads know their beer and are dedicated to producing new and award-winning brews. From the widely acclaimed Wils Pils lager to the anticipated release of their seasonal beer, at Bootleg they are confident that their range of ales and lagers will satisfy and quench any beer lover’s palate.

Burleigh Brewing

As a proud craft brewer with an internationally-trained Brewmaster leading their brewing team, they’re committed to maintaining the brewing traditions of centuries gone by.
So they use a selection of the finest, purest natural ingredients and give them lots and lots of time to do their thing.

When it came to setting up their authentic, European-style brewery, the laid-back beach town of Burleigh was the perfect match for our unrushed approach to beer making.

So here they are, Queensland’s premium brewer and the Gold Coast’s only craft brewery.

Welcome to Burleigh Brewing. Founded on a pioneering spirit that makes them distinctly different.

Lobethal Bierhaus

The Lobethal Bierhaus opened for business on 26th May 2007. The operation includes a small all-grain micro brewery with accompanying cellar door tasting facilities, off-license bottle sales and a restaurant / beer garden with matching beer themed foods built around unique local produce. The location, Lobethal in the rolling countryside of the Adelaide Hills, is easily accessible, being just 45 minutes from Adelaide’s City centre and on the tourist trail to many local attractions.

Nail Brewing

Nail Brewing Australia has been brewing quality Australian craft beer since March, 2000. Nail Brewings beer is of true premium quality and consistency. All beers are tradionally brewed by John Stallwood with all natural ingredients and no short cuts.

Nail Brewings number one selling beer is Perth’s own Nail Ale. Nail Ale was the first beer judged under the style “Other – Australian Style Pale Ale” at the 2001 AIBA. In 2002 the style Australian Pale Ale was created. No other beer has won gold under the style “Australian Pale Ale” recently at the AIBA except Nail Ale. Nail Ale has won gold at AIBA in 2009,2010 and 2011.

Bridge Road Brewers

Conceived by Ben Kraus in 2004/05, in his dad’s back shed, Bridge Road Brewers has grown to one of the most recognized craft breweries in the country. Check out the huge range of regular, special & seasonal beers, which can be ordered to your door.

Regarded as one of the Australia’s benchmark craft beer producers, Bridge Road Brewers, located in picture perfect Beechworth is also open to the public. This brewery offers the complete craft beer experience to it’s visitors. Along with the brewery, located in a 150 year old coach house ,you will also find our renowned pizza restaurant, a ten tap tasting bar and large family friendly beer garden.

Matso’s Broome Brewery

Matso’s Brewery is the Kimberley’s award winning microbrewery and a true Broome treasure. The owners of Matso’s Broome Brewery (Martin & Kim Peirson-Jones) are committed to the Kimberley region and the Western Australian tourism industry with an investment in various accommodation properties throughout the Kimberley region.

The Matso’s Head Brewer loves to combine the finest natural ingredients, traditional time honoured brewing techniques and modern technology, to produce a range of beer styles that -above all else- aim to deliver flavour.

The Kimberley lifestyle, climate and natural environment is unique and unfettered, and their objective is to create beers of individuality that will reflect the region. With the knowledge and wisdom of ‘Old World’ brewing to draw from, and the imagination and innovation of ‘New World’ brewers as the inspiration, they hope to contribute to the future of Australian beer.

Colonial Brewing Company

Nestled among vineyards, quaint farms and bordering the Bramley National Park, Colonial Brewing Co really is a little patch of paradise.The terroir of their beer is rugged and diverse, the landscape’s character is coastal and rural. Pristine beaches and walking trails are perfect for adventurers – the weather is mild with plenty of sunshine, and this suits them (and their customers) extremely well.

Colonial Brewery Co is known for friendly service, great food, sublime views and award winning ale, and visiting them is an experience that will be a memorable part of your travels around Western Australia or a fantastic day out. Want to know more about the beer? Seriously – just ask. No good story starts with a salad and they are more than happy to talk about beer.

Cowaramup Brewing Company

Cowaramup Brewing Company is a family owned and operated Brewery which opened in December 2006. On entering the brewery you can see the fully operational 800 litre brew house through bi-fold windows.The Diversified Metal Engineering Brewery was imported from Canada.

The brewery has a restaurant focusing on local produce with a range of gourmet pizzas. The Restaurant serves the seven beers currently available on tap at the brewery which include: Cowaramup Pilsener, Cowaramup Hefeweizen, Cowaramup Lightsign Summer Ale, Cowaramup Special Pale Ale, Cowaramup India Pale & Cowaramup Porter and a Scotch Ale. CBC also have a range of local wines available by the glass or bottle as well as alcoholic Ginger Beer & lemon Lime & Bitters.

Duckstein Brewery

Whether you are planning to visit their original brewery in Western Australia’s Swan Valley or their brewery in Margaret River, you can be assured that you will enjoy quality German-style dining and premium hand-crafted beer set in the most pleasant surroundings.

The Duckstein Brewery was one of the pioneers of craft brewing in Western Australia’s popular Swan Valley where it continues to offer a traditional German dining experience and live music on most weekends.

The beautiful surrounds of Caves Rd., Wilyabrup (Margaret River) plays host to the Duckstein Brewery. On display in the restaurant is a 1000L brewery which produces a range of German-style beers. Families are well catered for; with friendly staff and a kids playground. In 2010 the Duckstein Brewery was awarded the ‘Best Boutique Brewery’ in WA at the AHA Award.

Feral Brewing Company

The Feral Brewing Company is a proudly family owned and operated hand-crafted microbrewery situated in the heart of Perth’s premier food and wine tourism precinct – the Swan Valley, just 20km from the Perth CBD.

They handcraft a world class range of awarded beers expanding from the usual to the deliciously unusual.

Their on site restaurant compliments the microbrewery, pairing their beer with a menu that excites and stimulates the tastes buds and is designed to enhance the comprehensive range of mind blowing flavours contained within their beers.

Feral’s experienced brewers are well known for pushing the boundaries of their craft, experimenting with all types of exotic hops, spices and fruits to create unique, full flavoured beers. They maintain around 16 beers on tap, which are constantly changing to satisfy the thirst of visiting beer enthusiasts.

Grand Ridge Brewery

The Grand Ridge Brewery is situated in a small country town in the Gippsland region of Victoria, in Australia, called Mirboo North. The site was chosen by Grand Ridge for its exceptional water quality for beer making, given its position on the top of the mountains in the Strzelecki ranges. After extensive product testing to achieve the highest standards in pure beer, Grand Ridge commenced brewing in June 1989.

Grand Ridge is at the top of the list in high quality beers. All the beers are produced to exceptionally high standards of flavour and purity, with no added chemicals or preservatives.  This typically results in a far less severe hangover, if any at all.

At Grand Ridge the quality of the beer is never compromised. The mission at Grand Ridge is always to make the best beer in the world. Grand Ridge is a 100% Australian, family owned company.

The quality of the Grand Ridge beers has been recognised with over 160 Australian and International beer awards. In 2002 at the Australian and International beer Awards Grand Ridge won 29 medals. This was more than any other brewery in the world including all 19 countries represented.

Grumpy’s Brewhaus

Grumpy’s Brewhaus is the first all-grain boutique micro-brewery in the Adelaide Hills. They are dedicated to the pursuit of excellence and increased enjoyment in beer and have been operating over eleven years.

You will find Stout, Porter, Bitters and European Lagers on Tap depending on the season. Andrew Schultz is the Proprietor and Brewer and he is sure that there’ll be a beer that suits you.

Hargreaves Hill Brewing Co.

Hargreaves Hill Brewing Co. began brewing in 2004 in Steels Creek, just below the hill named by the locals ‘Hargreaves Hill.’ The company has a simple philosophy, choose good quality ingredients, and create great flavour, and balance.

Hargreaves Hill has begun national distribution of Pale Ale and Hefeweizen across Australia. The next journey is to widen the availability of specialist brews, including ESB and Stout, and continue to enjoy producing great beer.

Tanglehead Brewery

Tanglehead Brewery opened its doors in July 2006, this was the first brewery in Albany since the last brewery closed in 1934.

Mr John Ward opened Albany’s first brewery in the late 1860s. The brewery was named Ward’s Windmill Brewery. John Ward’s beer was colloquially known as “Tangle Head”. The true reason for the name is not known though there are few sketchy stories the most common is that apparently this beer was nick named after the effect that it had on the drinker and the similarity to a strong brew back in the UK, so the locals chose to adopt the name.

They now proudly brew under the name Tanglehead Brewery, continuing Albany’s 130 year tradition with brewing and in honour to its first beer, “Tanglehead”.

Townsville Brewing Co.

Townsville Brewing Co. is Australia’s international award winning brewery, restaurant, lounge bar and banquet centre…

Nowhere else in Townsville can you relax while sipping an ice cold beer which has been brewed and bottled only metres away. While enjoying your beer, the visible Brew House provides comfort and knowledge that you’re drinking the freshest and most innovative beers in North Queensland.

Craft Beer Retailers in Australia

On this page we have complied a list of Craft Beer Retailers in Australia.

Craft Beer Retailers in Australia

Slowbeer

Slowbeer is their take on the slowfood movement that started in Italy. It emphasizes regional character, quality ingredients & above all appreciation of the experience, in essence the opposite to fast food. With this in mind it seemed apt that they choose slowbeer as a means of conveying similar attributes of the now global craft beer revolution.

Having opened in September 2009, Slowbeer is the country’s first, 100% dedicated craft beer store. Their focus their range on local microbreweries & more obscure imports from cult breweries around the world. Their exciting & ever growing bottled range has surpassed 1,000 different beers across many styles & countries.

In addition to their bottled range, they aim to further support the local craft beer industry & encourage the consumption of brewery fresh beer by offering takeaway draught beer growler fills. This initiative is another first for arguably Australia’s leading craft beer retailer!

Purvis Beer

The “Purvis Beer” retail store opened its doors in September 2010. Situated in the middle of the craft beer region of Richmond Melbourne. The aim was to establish a beer and cider only outlet that offered a massive range of imported and local craft beers. Their goal was just that:” produce the biggest range of beer for their customers to choose from. “They were not going to be happy until their customers went dizzy with amazement, drool at the mouth, and gasp with delight. Come and visit and tell them if they have succeeded. The store has a casual but smart appearance making it an enjoyable atmosphere to browse and shop. They offer beer to the general beer drinker,who’s looking to expand his beer knowledge, and the beer enthusiast.

They attempt to smell, and taste every beer they sell so they can inform their customers all there is to know about this special beverage.(someone has to do it.) They have been selling beer for over ten years at their original outlet in Surrey Hills Melbourne. Over those years they have become one of the largest imported and craft beer retailers in Australia, but more importantly they have learnt almost all there is to know about beer: almost. With some of the brewers pushing the boundaries in beer making there is always something new to learn.

Bottle-O

The Bottle-O is a true independent Australian bottle-shop with a mission to make you feel welcome every time you step through their doors.

As part of their brand promise The Bottle-O is committed to delivering you their local customer genuine value with every purchase.

They pride themselves on supporting the local community from local sponsorships to simply just knowing the right product for every person.

The Bottle-O has over 200 outlets nationwide and is continually growing. The brand has a continual presence nationally through the naming rights partnership with Rod Nash Racing (RNR) of The Bottle-O Racing #55 FPR Falcon in the V8 Supercar Championship.

At The Bottle-O the store owners are Real Locals, providing you Real Value!

Barny’s Fine Wines & Ales

Barny’s Fine Wines & Ales is a leading liquor store in Australia stocking back vintages of fine wines and one of the most impressive craft beer portfolios in the country, currently surpassing 1000 beers.

Voted 2nd Best Craft Beer Liquor Store in Australia for 2013 by Beer & Brewer Magazine.

With an impressive range of wines in store including back vintages of your favourites, Barny’s Fine Wines & Ales can cater for your every requirement. All wines in store have been hand picked by our wine expert Shawn who has more than 20 years experience in the industry. Shawn is happy to provide advice on Food and Wine Pairing plus any other questions you may have.

The International Beer Shop

The International Beer Shop is Australia’s premier beer store, ranging over 900 quality beers at any one time. They are dedicated to sourcing and stocking the very best premium beers from the world’s finest craft breweries and pride themselves on presenting the beer in the best condition possible to their customers.

They have literally dozens of new arrivals every week so there’s always something new and interesting to try. High stock turnover and minimal stock holdings means everything on their shelves is as fresh as it can possibly be.

The staff is incredibly passionate about beer and love helping their customers find their new favourite drop, or just having a chat about beer.

Awarded Best Bottle Shop in Australia at the inaugural Beer & Brewer Magazine “Best Beer Venue Competition 2010”.

Beer Cartel

At Beer Cartel there is simply too little time to waste on poor beer – their founding philosophy is to put good beer in the hands of consumers, allowing people to enjoy quality craft beer sourced from across the world.

Located 15 minutes north of Sydney’s CBD, the Beer Cartel bottle shop is home to 1,000+ craft beers from Australia and overseas. It offers both growler and squealer fills of constantly changing tap beer as well as a tasting room for various craft beer events.

The Oak Barrel

The Oak Barrel is one of Australia’s oldest bottle shops. Since being founded in 1956, the Oak Barrel has prided itself on exceeding customer expectations through providing an amazing range of boutique and hard to find wine, craft beer and spirits, superior information, as well as excellence in customer service.

One of the most appealing qualities of independent bottle shops is their access to the finest range of boutique and natural (organic) wines, malt whiskies, craft beers and ciders that are not available in larger shops. This unique offering and the staff’s ability to recognize incredible wines, whiskies, spirits and beers is what makes the Oak Barrel one of Australia’s premier stores.

Mane Liquor

Mane Liquor is A store dedicated to bringing you the freshest craft beer from around the world with a fine selection of wine and spirits.

An independantly run craft beer store located at 237 Great eastern Highway, Belmont. WA. They stock over 1000 different beers. Come visit !

Cellarbrations

Cellarbrations at Carlisle has been run by the O’Brien family for 25 years. After becoming synonymous for procuring fine wines, we have now branched out to become one of the leading boutique and international beer stores not only in WA, but in Australia.

Cellarbrations at Carlisle prides itself on finding and stocking the best available beers, wines, spirits and ciders from around the globe.

Freo Doctor Liquor Store

The Freo Doctor Liquor Store is the oldest bottle shop in Fremantle. Situated just south of the city centre they specialize in serving the widest selection of foreign beers and ciders plus a massive array of white, red and sparkling wines from Australia and abroad. If you’re in the neighbourhood pop in and meet The Freo Doctor!

Grape & Grain Liquor Cellars

Three guys who met while working in a wine store and one night, over a few beers at a Port Melbourne hotel, came to a conclusion. All long time industry people, they decided to create a store with a difference. Yes, you want knowledge, a great product range, service and a competitive price, but do you really want the attitude. This is a FUN industry and is what they have achieved at Grape and Grain Liquor Cellars. Buying and enjoying a bottle or two should be a pleasant experience.

Swords Select South Melbourne

Swords Select is an environmentally-minded group of stores, specializing in cleanskin wines in returnable bottles. They also stock one of the best ranges of micro brewed beers in the state, and a great selection of boutique and hard-to-find wines. Their cider selection is also currently fabulous and ever-expanding!

Far Side Beers

Far Side Beer is more than just a bottle shop. They stock only exceptional beer, produced by independent craft brewers. As their name suggests their beer is sourced from the far sides of the world and from the far sides of the style and flavour wheel. Yes, they do know that there are no sides to a wheel but hey, that’s the way they roll!

They are proud to support the local producers in addition to their favourites from around the world. Located in Camberwell a cool suburb in Melbourne with loads of shops and great markets they want to add a different flavour to the area.

Plonk Beer Store

Plonk Beer and Wine Store is located inside the Fyshwick Markets, Fyshwick ACT.

They stock over 1300 beers from craft breweries throughout Australia and more than 60 countries around the world along with beer merchandise including beer glassware, books and gift accessories.

Warners at the Bay

Warners at the Bay Bottle Shop, was named the Best Craft Beer store in New South Wales in 2010 and went one better by being named the Best Craft Beer store in Australia for 2011 by Beer & Brewer Magazine.

The store boasts over 1000 beers from over 40 countries, more than 100 Ciders and a comprehensive range of wines from all of Australia’s best grape growing regions. We believe that we have the most knowledgeable and courteous staff in the industry with a passion for craft beer.

 

Top 10 Distribution Tips For Local and Imported Craft Breweries in Australia

10 Tips for Beer Distribution in Australia

Looking to find new distribution partners in Australia for your Craft Brewery?

Wondering if you should open your own Brew Pub retail store or partner with large wholesalers?

David Lipman, founder of Beer & Brewer magazine and Drinks Hub, outlines ten top tips for distributing your craft beer in Australia.

With 3000+ local and imported beers regularly available in Australia and room for only 150 beer SKUs in a bottleshop, or 30 in a pub, does a craft brewery open their own retail venue to guarantee distribution, but lack volume, or go for volume in the wholesale market with lower margin and fierce competition? Beer Distribution in Australia has a lot less barriers to entry in the supply chain compared to the 3-tier system in the USA. However, with a small population and high production costs per carton compared to imported beer, local craft brewers really need to do their business planning prior to start-up to ensure the route to market chosen suits the target retail price, category/style of beer, brand story and cash flow of the business.

Distribution and excise are two of the most underestimated items in the business of brewing by craft breweries. 

1.       Have a quality product and credible brand identity/story/packaging

  • Invest in a consultant brewer or appoint a head brewer for the recipe development
  • Invest in a design agency for the packaging (label, cluster or other, cartons, bottle, decal, tap handles)
  • Invest in research (Roy Morgan and Survey Monkey or media readership/subscriber lists for e.g.) on what consumers are the target audience and sales data (IRi Aztec and the LMAA) on what styles and categories your beers will sit in (i.e. what are the best-selling beers in the regions and categories you are positioning your brand in.)
  • Enter your beers in competitions to prove quality as some retail beer buyers will buy based on gold medals and trophy winners even though consumers will rarely buy craft beer based on awards.  Consumers tend to buy based on occasion, price and the brand story most of the time.
  • Ensure the brand story is authentic, original, credible, and you have brand notoriety in your local market to prove its popularity. The brewer is the rock star and consumers love meeting the brewer while the region the brand is from (or the history or circumstance the brand was established) is important to promote the story. Don’t just focus on selling the brand based on quality and awards.

Heat is a major contributor to aging the beer, particularly in transit from brewery to retailer as it’s expensive to transport beer in cold-freight. Pasteurization heats up the packaged beer for a short period of time, it is not affected by heat in transit as much as an un-pasteurized beer. Craft beer is all about flavour; it’s a selling point to be unfiltered and unpasteurized. Pasteurization is said to remove 30% of flavour, however it all depends on your distribution model and the style of beer.

If you have a brew pub then there is no need for pasteurization as there is no time period from beer being transported from the brewery to the retailer and very little time sitting on a shelf or in a keg. However for the wholesale market, flash or tunnel pasteurization should be considered to control quality rather than let heat affect the beer for extended periods of time. Given beer is very rarely cold-freighted all the way from brewery door to the retailer shelf, the beer is not being consumed as the brewer intended. This is particularly the case for lagers, which are fermented at colder temperatures and affected by heat more than ales. The cardboard smell of heat affected beers is particularly noticeable in lagers that have little aroma or full-flavoured taste to hide behind.

2.       Understand Australian distribution (on- and off-premise), regulations, excise, and parallel importing

When the brewer understands the challenges, pressures, margins and price points of the importer/distributor and retailer, it makes the relationship and sell-in professional and respectful.

There are approximately 14,000 on-premise and 9,000 off-premise licensed outlets nationally. However, there are a lot more licensed venues when you include Restaurants, Clubs and Cafes. In NSW (18,000+) and Vic (20,000+) alone there are 38,000+ non-traditional licensed venues. Restaurants are a great target for craft beer. Given the beer lists are small, it makes the chance of getting picked by the consumer much better. Restaurants are also more willing to pay the listed wholesale price because they can mark the beer up more than bottleshops. Craft beer is all about pairing great beer with great food and restaurants also give the consumer that ultimate experience.

Parallel importing is legal in Australia, meaning an imported beer can be imported via a wholesaler and not the brewery. Retailers can buy direct from breweries and exporters, there is no 3-tier system like the USA.

Tap and Fridge Contracts exist in the on-premise and, with the average number of taps per pub being 8, venues are very limited in what they can put on tap outside the contracted brands. The opportunities for third parties (not in a contract) are guest taps, approaching freehouses with no contracts, or hoping the hoteliers catch on that customers are demanding more variety than what the contracted breweries are offering. The last opportunity hinges on the hotelier having not contracted out 70-100% of their taps, and hoping for 50% or less.

Given tap contracts, alternative routes to market are using growlers or stand-alone draught beer systems which provide the venue another tap point for the bar or event/function room.

Excise is an indirect tax as a fixed cost to draught and bottled beer. It goes up every 6 months by CPI. Its payable in seven days of leaving the brewery or bond store, even though it’s not paid for, for up to 90 days by retailers which can create a cash flow crisis for many craft brewers. There is an excise rebate for local microbreweries, up to $30,000 per annum received in the following financial year. Microbreweries are able to apply with the ATO to pay excise in 30 days rather than seven days. Many distributors or brewers will use a bond store to postpone payment of the excise until the beer is ordered and dispatched from the bonded site to allow maximizing production runs as well as minimize costs per carton and help margins and profitability.

3.       Understand COGS, margins and retail pricing for the category your beer sits in – are you competitive? Do you start contract brewing first or own equipment?

Distributors work off around 30% margins and retailers will buy cartons around a 25% margin while making around 40% on 6-packs and more on single bottle sales.

Repeat business is crucial to run a sustainable business. If your price is too high you run the risk of your beer being ordered once by consumers looking to try it one time before they move back to their regular, more affordable craft beers (known as repertoire drinkers.) However if you have low COGs or low fixed operating costs and are happy with less profit dollars, then higher prices can work if you sell the volumes needed to cover your costs.

The average retail price for a carton of local craft beer (any style, any ABV) in Australia is $64.50, whereas for imported craft beer its 13% higher at $74 per carton (8 litres). As mentioned in a previous article on the AuTT blog, the average ex-excise brewer wholesale price for imported craft beer is $17.50 and local craft beer is more like $35. Being 100% higher, local craft brewers are faced with a lot of competition from imported beer. However with the AUD/USA drastically softening (end of 2014) this will help local craft brewers’ price competitiveness.

Most consumers are purchasing craft beer as 6-packs, mixed 6-packs, or by the bottle. If you are pricing your beer to be sold above these prices then volumes will come down. It’s a matter of summing your COGs, the fixed operating costs you need to recoup, and your distributor and retailer margins to arrive at a retail price that is competitive against the mainstream craft or smaller craft brewers.

To work out excise here is the calculation: You need to find out the excise per litre of alcohol for kegs (>49.5 L) which is 40% less than kegs/bottles (less than 49.5 L).

Formula: Volume in Litres of the package x (Alcohol strength – 1.15) x Per Litre Cost of Alcohol.

E.g. from excise prices in February 2014

·         Carton of 24 x 330mL 4.3% ABV = 7.92 x (4.3-1.15) x $46.30 = $11.55+GST.

·         50 L keg of the same beer 4.3% ABV = 50 x (4.3-1.15) x $32.60 = $51.35+GST.

If price is important then you could contract brew to begin with, then once beer volumes get large enough you can invest in brewing equipment. This option allows the capital to be invested in sales teams, recipe development, packaging, promotion, travel, events, etc, and not sitting in stainless steel.

4.       Decide on the route to market and volumes to be profitable – wholesale or retail?

For the most part, this comes down to how much capital you have or can raise (for items in point 1),  how much profit you wish to make for shareholders, and if you going to work in the business with long hours or hire staff. The retail route is very profitable from a production and sell price perspective, while high costs in rent, staff, loadings, and other overhead such as marketing, is needed to ensure enough daily patronage. From a production point of view, you can make decent returns from producing 100,000 litres a year. On the other hand, if you go the wholesale route, you need to produce around 1-1.5 million litres a year to be sustainable and decide on owning equipment or contract brewing.

5.       Retail Distribution – Fresh beer and recruiting or partnering with a hospitality and marketing team to ensuring daily patronage

As mentioned in point 4, this is the most profitable form of selling craft beer and requires a fraction of the beer to be produced to be sustainable, as long as the venue itself is run efficiently and marketed to the local community. There are approximately 70 brewpub/breweries with hotel operating hours out of the 200 breweries in Australia.

Craft Beer Distribution in Australia

6.       Wholesale Distribution – Pasteurization and deciding on whether you will have a sales team, use a warehouse/logistics company, or appoint a distributor/retailer

As mentioned in point 4, given the costs of packaging and the fact that excise is 40% higher in bottles (unless you focus on 50L kegs, which is stifled by tap contracts), you need to brew a lot more beer to make the business sustainable.  See point 1 regarding considering pasteurization for the wholesale market, it’s a necessity for export.

There are three clear options in deciding the route to market for wholesale and they depend on your capital raising and how much volume you plan or need to achieve to meet profit targets:

(i)      Have your own sales team

This is the most ideal scenario.  As you have your own employees representing only your brand(s) in a highly competitive market, you know your brand is #1 on the list and #1 priority. The biggest obstacles in being able to use this route are having enough beer sales to support the sales team and a retailer or distributor’s insecurity in ccommitting to such large volumes with no track record, unless you have some serious ATL and BTL marketing budgets. A logical plan would be to start with point (ii) or (iii) then aim to get to have your own sales team in the medium to long term.

(ii)    Use a warehouse/logistics company with brand ambassador(s)

Start-ups with little budget or small overheads, can do the sales themselves, and grow the distribution organically, albeit over a longer period than point (iii) below. The important part of this route is to ensure you have warehouses on the east and west coast (given the sheer size of Australia) to store product close to customers. The reason for both warehouses is so that you can provide customer service with a short turnaround time from order to delivery and you can provide metro freight costs, rather than interstate freight costs. You will need to do the sales yourself, or appoint brand ambassadors/sales reps to generate the orders, for the warehouse/logistics company to pick/pack the orders for you. Consider if you can find bonded stores to warehouse your stock on the east and west coast, to help paying excise later. See point 7 below for a company list.

(iii)   Appoint a distributor/retailer

More and more these days, retailers are time poor and getting bombarded by sales reps from individual brand owners. Retailers will see around 40 reps a week for existing supply, let alone new brands/SKUs. Retailers prefer to talk to distributors who they already deal with that represent a number of brands all handled by the one account manager. This step ensures your brand is sitting in a portfolio that has relationships already in place. There are a number of distributors to choose, such as wine only (where you beer brand is their exclusive beer brand), a drinks distributor, or a dedicated craft beer distributor. It’s important, for any of these, that you ensure your brand doesn’t sit in the portfolio. You need to be continuously communicating with all reps looking after your brand.  Inform them of the product, its USPs, sales data success in other markets, awards, festivals/dinners at which customers can meet the brand team, sales targets, incentives and promotional support (as mentioned in point 9 below).  It’s a matter of asking what they need and what you can afford, to ensure volumes are met so that both you and the distributor are making profit.

Another option is go direct to the retailer as they can act as importer / distributor / retailer. This can be achieved via offering your brand exclusively to the retailer (if they are large enough), certain SKUs exclusive to the retailer, or brewing specific SKUs under an exclusive brand name for the retailer.  The last option gives them a lot of rapport with the beer to sell it, as it’s their own beer and they make more margin.

7.       Warehouse/Logistics Companies in Australia

Elite Logistics NSW www.elitewinelogistics.com.au
Warehousing & Distribution Solutions NSW www.wads.com.au
Locke Logistics Vic www.lockelogistics.com.au

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8.       Distributors in Australia

Type Distributor/Logistics Company State Web site
Beer Artisans of Amber NSW www.artisansofamber.com
Beer Beer Importers & Distributors National www.bidbeer.com
Beer Experienceit / Birra Italiana NSW www.birraitaliana.com.au
Beer Hops and More NSW bradflowers@hotmail.com
Beer Nordic Beverages (Balmain) NSW http://nordicbevs.com/
Beer Micro Beer Club NT www.microbeerclub.com.au
Beer Australian Trade Partners Qld www.australiantradepartners.com.au
Beer Calibre Craft Beer Trading Co Qld www.calibrebeer.com
Beer Europacific Liquor Pty Ltd Qld www.europacificliquor.com.au
Beer Fluid Boutique Liquor Qld www.fluidboutiqueliquor.com.au
Beer Decant Beer SA http://decantbeer.com/
Beer Palais Imports SA www.palaisimports.com.au
Beer Beer Importers & Distributors Vic www.bidbeer.com
Beer Better Beer Imports Vic www.betterbeerimports.com
Beer Boutique Beverage Distributors Vic www.boutiquebev.com.au
Beer Kaya Group for Efes Pilsener Vic www.kayagr.com
Beer Northdown, Craft Beer Movement Vic www.northdown.com.au
Beer Trumer Australia Pty Ltd Vic www.trumer-australia.com
Beer Beverage Australia Pty Ltd WA www.beverageaustralia.com.au
Beer PDH Imports WA phdimports@bigpond.com
Beer Trumer Australia WA www.trumer-australia.com
Beer/Cider DrinkWorks NSW www.drinkworks.com.au
Beer/Cider Phoenix Beers WA www.phoenixbeers.com.au
Beer/Cider The Beer & Cider Company WA www.beerandcider.com.au
BWS Bevchain National www.bevchain.com.au
BWS Bacardi Lion NSW ww.bacardilion.com
BWS Beach Ave Wholesalers NSW www.baw.com.au
BWS D’Aquin Group (NILWA) NSW www.daquinogroup.com.au
BWS Diageo Australia NSW www.diageo.com.au
BWS G H Cole & Son NSW www.nilwa.com.au
BWS Granduer Brew NSW www.grandeurbrew.com.au
BWS Kollaras NSW www.kollarasgroup.com
BWS LION Co NSW www.lionco.com.au
BWS Peter Doyle Cellars NSW www.nilwa.com.au
BWS Pure Beverages Pty Ltd NSW www.purebeverages.com.au
BWS Suntory (Aust) Pty Ltd NSW www.suntory.com.au
BWS Liquid Specialty Beverages Qld www.liquidsb.com.au
BWS Rivercity Wholesale Liquor Qld www.rivercity.com.au
BWS Empire Liquor SA www.empireliquor.com.au
BWS VOK Beverages SA www.vok.com.au
BWS Polkadot Liquor Tas www.polkadotliquor.com
BWS BDS Marketing Vic www.bdsmarketing.com.au
BWS Beach Ave Wholesalers Vic www.baw.com.au
BWS Enoteca Sileno Vic www.enoteca.com.au
BWS HT Beverages Vic www.htbeverages.com.au
BWS FM Liquor WA www.fmliquor.com.au
BWS Liquid Mix WA www.liquidmixwa.com.au
BWS Food Combined Wines and Foods NSW www.combinedwines.com.au
BWS Food Blackwood Lane Vic www.blackwoodlane.com
BWS Food Festival City Food & Liquor Vic www.festivalcitywines.com.au
Chinese BWS Food ETTASON Pty Ltd NSW www.ettason.com.au
Distributor ALM Liquor National www.almliquor.com.au
Distributor Hotel Liquor Wholesalers National www.bottlemart.com.au
Distributor ILG Co-operative Ltd NSW www.ilg.com.au
Distributor Paramount Liquor Vic www.paramountliquor.com.au
Distributor Premium Beverages Vic www.premiumbeverages.com.au
Distributor S & P Liquor NSW peterpizanis@optusnet.com.au
European BWS Urban Beverage Imports NSW www.urbanpurveyor.com/urban_imports
Hospitality Stirling Global Services NSW www.gohospitality.com.au
Japanese BWS Food Japan Food Corp NSW www.jfcaustralia.com.au
Logistics/Warehousing Elite Logistics NSW www.elitewinelogistics.com.au
Logistics/Warehousing Warehousing & Distribution Solutions NSW www.wads.com.au
Logistics/Warehousing Locke Logistics Vic www.lockelogistics.com.au
On-premise NILWA National www.nilwa.com.au
IBEV GLOBAL P/L Vic www.ibev.com.au
RTS The Daiquiri Group Qld www.daiquirigroup.com
Spanish wine/cider/beer Broadway Liquor NSW www.broadwayliquor.com.au
Whisky barmania! NSW www.barmania.com.au
Wine Red & White National www.redandwhite.com.au
Wine Bacchus Wine Merchant NSW www.bacchuswinemerchant.com.au
Wine Vintners NSW www.vintnersmerchants.com.au
Wine Off the Vine Wine Merchants SA www.offthevinewines.com
Wine Samuel Smith & Son (Yalumba Wine Company) SA www.samsmith.com
Wine Vintners Vic www.vintnersmerchants.com.au
Wine Dave Mullen Wine Agency WA
Wine Lionel Samson WA www.lionelsamsonandson.com.au
Wine/Beer Wines of Chile Pty Ltd NSW www.winesofchile.com.au
Wine/Beer Arquilla NSW/Vic www.arquilla.com
Wine/Beer Arquilla Vic www.arquilla.com
Oz North Food & Liquor Wholesalers Pty Ltd NT www.ozfcws.com.au
G&S Wasseige – Belgian Imports QLD
Australasian Imports Pty Ltd SA www.aimportg.com.au

9.       Promotion and Marketing

Support the distributor/retailer with social media, events, eNewsletter, marketing dollars, PR, point of sale, merchandise, in-store tastings, meet the brewer, dinners, festivals, samples, Buy 10 get 1 free, etc.

Join and support the industry associations (the retail association members are your prospective customers and helps you understand their challenges and opportunities). Some industry associations are: ALSA, CBIA, ARCBA, AHA, LMAA. Also see the retail associations for their member lists for retailer banner groups and retailers to target as sales prospects.

10.   Growing Pains/Customer Service – What contingencies are in place to cope with excess demand?

When the great thing happens of demand exceeding supply, what plans do you have for access to more capital for more fermenters and bright beer tanks. Rather than buying equipment, you could contract brew your excess demand. Don’t forget to go over all considerations for ensuring you don’t miss out on any sales and you can provide good customer service to existing and future customers.


 

By David Lipman, Founder Beer & Brewer Magazine and Drinks Hub.

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David Lipman Bio:

David’s passion for beer began in 2002 as a Cellarman at The Whitehorse on Parson’s Green and The Porterhouse Covent Garden, two institutions for great local and imported beer in London. In 2007 David founded Beer & Brewer magazine and www.beerandbrewer.com, and finished up as Publisher/Editor in May 2014. David has published as Editor-in-Chief five books on beer, including Ultimate Beer Guide Australia & NZ (2011), Craft Beer Trade Buyers Guide (2012), Breweries of Australia: A History 2nd Edn (2012), Best 100 Beers Australia (2013) and Beer Buyers’ Guide Australia & NZ (2013) www.beerbuyersguide.com.au. David has also published booklets on beer & food matching for Beer & Brewer magazine and BBQ School. David has launched three beer events including Beer & Brewer Expo (2009, Melbourne), Beer & Brewer Awards (2010, Sydney) and Beer & Brewer Conference (2012, Melbourne). These days David continues his passion hosting corporate tastings (including at the Sydney Opera House and Taste Festivals Australia). David has also just launched Drinks Hub, an exporter of Australian premium drinks, including craft beer, cider, spirits.

How can you Sell your Wine, Beer, and Spirits in the USA? Here’s A Brief Overview of the 3-Tier System.

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Are you looking for a guide on what it means for your Australian brewery, winery, or distillery to do business in the three-tier sales system in the USA?

The three-tier system was put into place after the abolition of Prohibition to control and regulate the distribution of adult beverages in the USA.  Production, importation, packaging and marketing are all federally regulated. Once federally approved for sale within the USA, further compliance with state distribution laws is necessary for market-entry anywhere in the USA.

The following article examines industry terminology used by suppliers, importers, wholesale distributors and retailers and outlines the role of each tier in the three tier system.

Here are some frequently used terms & abbreviations and their meanings for breweries, wineries and distilleries ready to start contacting importers, distributors and retailers in the USA:

FOB Price– Freight on Board: Supplier’s price (per case). The amount producers will get paid per case for their products. When talking about distributing their brand in their state, suppliers need to be ready by saying, “Its $54 per case FOB (New Jersey) / $4.50 per bottle.” When talking to a potential importer who plans to import their product, the FOB would be quoted as $36 per case FOB (Sydney) / $3 per bottle. If a supplier is picking the international freight tab they can quote $40 FOB (New York Port) to the importer.

On-Premise Retail: Bars, Clubs, Tasting Rooms, Brew Pubs, etc.  Any retail location where beverages are sold for consumption on premise.

Off-Premise Retail: Liquor Store, Chain Store, Box Store, etc.  Any retail location where beverages are sold for consumption off premise.

Call Frequency – How often a distributor rep visits a retail account

Control State – A state where sales are controlled directly by state-run establishments

SRP – Suggested Retail Price: Suggested final offer price to consumers in on-premise and off-premise accounts calculated using assumed mark-up percentages, as determined by market research by the supplier.

PTC – Price to Consumer.

PTD – Price to Distributor.

Margin – Based on sale price, this is usually reported as a profit percentage.

Markup – Based on cost, this is usually reported as a profit percentage.

Dry Shelf:  Retailer shelf that is not refrigerated

DTC – Direct to Consumer:  Any sale of beverage directly from the producer to the consumer.  Typically, this is done by local producers through internet sales, tasting rooms, fan clubs, events, etc.

FET – Federal Exercise Tax

Hand-Selling: The act of promoting and selling your beverage face-to-face.

Programming: Tastings, bottle-necks, marketing campaigns, etc.  Any promotional material you can provide to help market your beverage.

DI – Days Inventory: How many more days of inventory left of a certain product at a distributor warehouse.

Incentives: Coupons, discounts, free cases, give-backs, etc.  Any programs given to help promote sales in the three-tier system.

BTG – By The Glass: Price for beverage, offered by the glass at on-premise accounts.

Frontline Price: Highest listed retail price

Street Price: Lowest listed retail price

Retail Price:  Price listed by retailers to consumers.

 

An Overview of the 3-Tier Sales and Distribution System.

 

Supplier Sales

In this sales tier, the supplier (winery, brewery, distillery, producer, or importer) sets the distributor’s FOB, which is the only price that the supplier has any direct control over.  Suppliers can influence the PTC through give-backs, discounts and promotions, but ultimately the price offered by distributors to retailers (wholesale price) and the PTC is in the hands of the distributor and retailer. Depending on the FOB paid, distributors have a good understanding of what SRP will be for retail accounts and will go-to-market accordingly.

Australian wineries, distilleries and breweries are required by federal law to enlist the services of a registered importer.  Once the product has cleared customs and is state side, the importer and supplier begin marketing the product to distributors.

Instead of soliciting distributors directly, Australian suppliers often engage an agent or consultant company to broker sales and provide marketing support to distributors.  Often, the firm will have importers and distributors that they work with to establish a solid market-entry strategy for new beverages.  These representatives must be fully licensed in the states you are planning on entering.

Even if you plan on selling ‘out-of-state,’ compliance with state laws is a must when working with state importers, brokers, distributors and retailers.   The costs and complexities of compliance vary considerably from state-to-state, so plan market-entry accordingly.

 

Distributor Sales

Once purchased, the distributor warehouses supply until further delivery to retail partners.  Freight, storage, and operating costs, as well as mark-up, will all be added to the wholesale price (note that some states have regulatory mark-up margins).

Even though the supplier does not have overall control of the price offered to retailers, often they are expected to provide incentive programs (tastings, promotional campaigns, etc.) in target markets to help build customer recognition, create a competitive offering and ultimately deplete stock at retail accounts. Both Distributors and consultancy firms will have reps working to help sales for your beverage, but you will need to provide incentive programs to really encourage them to concentrate on your brand.  Beyond incentives for your distribution tier reps, in order for successful market entry you will personally need to employ a team dedicated to support programs at retail accounts.

Some distributors are ‘multi-state’ or ‘national,’ which means their distribution network spans across various states and each branch of their company specializes in compliance for the state they operate in. Depending on the state, some wholesale distributors can also hold import licenses.

Working with national distributors or wholesale distributors with import licenses can sometimes simplify the import process in the three tier system, but it does not mean you will not be required to provide incentive programs, support programs and marketing campaigns to go along with those provided by your distributor reps. No matter what state you enter and with what import and distribution partners, be prepared to build a healthy market for your beverages.

 

Retail Sales

Retail sales are separated into two main account types – on-premise and off-premise. Retailers will buy stock from distributors at the wholesale price where-upon the product will be distributed to the retail store for further sale to the consumer.  Each state regulates retail sales and each set of laws, licenses and taxes, for both on-premise and off-premise accounts, varies from state-to-state considerably.

Chain and box stores often receive the best pricing and volume deals (incentives) from wholesalers while independent retailers work hard to market their offerings (variety, POP, POS, support programs, etc.)  Depending on what type of distributor you are working with, you will need to be able to service the type of retail partners they work with.

Independent retailers typically need to price their offerings higher (approximately 25%-50% margin) because they are unable to sell at the volume that Chain and Box stores (20%-45% margin) can.

Breweries, Wineries, Distilleries and Suppliers often have a SRP that they want to see as a final listing price at the retail level, but they seldom have any direct control over the final PTC.  Depending on any discounts, incentives, % mark-up, compliance factors, programming, marketing, and promotional campaigns that has gone into getting the product to market, the retail price can be dramatically different from that of a supplier’s initial SRP.

On-premise retail accounts are usually limited to selling to consumers by-the-glass, or by the bottle, and for consumption at their establishment only. Some states allow on-premise accounts to sell to consumers for off-premise consumption and some even allow securely sealed, opened bottles to leave the premise.  Support programs (promotional give-aways, merchandising, etc.) are also highly encouraged to build customer bases at important on-premise locations.

Depending on state laws, some wineries, breweries , distilleries and suppliers can sell direct-to-consumer (DTC).  This is often limited to producers selling directly to consumers at tasting rooms and brew pubs or at events, but DTC internet clubs directly associated with the producer are very popular in states where it is permitted.

For a good pricing overview for the USA market, please read Three Tier System and Pricing Overview for USA Market 

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Are you a winery, brewery or distillery looking to export your beverages to the USA?  Come network at Australia Trade Tasting and grow your brand.

A View from Behind the Bar: 2015 Trends from Jenna Hemsworth

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Suggestions of trending Wine, Beer and Spirits from One of Australia’s Top 5 Bartenders, Jenna Hemsworth.

Across all categories, Australia is producing some of the world’s most exciting adult beverage brands. Whether it’s Tasmanian whisky, Victorian wine, or craft beer from Byron Bay, you are sure to find stellar local offerings from wineries, distilleries and breweries around the country.

As Australians search for their favourite new independent libations, bartenders offer some of the most in depth insight into the industry. They are tasting, experimenting and serving up new flavours developed to delight the palette and kindle the spirit. If you are lucky enough to call one of our country’s great bartenders your friend, then you are likely tasting something truly special on a daily basis.

We are excited to have had the oppurtunity to talk with Jenna Hemsworth – what better source to get updated on what’s going on in the Australian Industry than from one of Australia’s most loved bartenders?

Australia Trade Tasting gets exclusive tasting notes from Jenna Hemsworth, Diageo Reserve World Class Top 100 Bartenders (Top 5 in Australia), on some of Australia’s most exciting distilleries, breweries and wineries.

Mr Black

Mr Black is an interesting Coffee liqueur from Erina, NSW.

Cold drip coffee liqueur. Retains the taste of fresh espresso, rather than sweetening it up with vanillas and caramels, great for coffee lovers as it tastes closer to coffee than a liqueur. Not overly bitter, well-rounded liqueur.

Four Pillars:

Four Pillars is a Australian staple gin coming out the Yarra Valley, VIC. They have three gins on the market (their original gin, a barrel-aged gin and a navy strength gin).

Original gin utilises whole oranges in the distillation process, leaving a superbly fresh, light and vibrant distillate. Pepperberry leaf and lemon myrtle are wonderful native ingredients used to add a touch of Australian influence and modernity.

Aged gin is rested in ex-Chardonnay French oak barrels, mellowing the gin so it can be sipped over ice or neat and chilled.

Navy strength adds finger limes into the distillate and cuts the percentage of oranges in the distillate, raises the abv to 58.8% for an intense, citrusy and lively gin that goes perfectly into a fresh lime gimlet (my favourite with this gin!).

Overeem:

Overeem Whisky is from Old Hobart Distillery.

There are two  main offerings of Overeem: Sherry and port matured whiskeys aged in 100L ex-port French oak barrels (quarter cask) and Sherry-matured whiskey in ex-sherry French oak barrels, also quarter cask/100L. Both come in 43% and cask strength variances. Superbly balanced, rich and complex whiskeys- a great example of Australian whiskey production and one of my go-to Aussie whisky brands.

Belgrove:

Belgrove Whisky is a great Tasmanian Offering.

Peter Bignell creates his own biodiesel on site in order to grow and process his own rye to create his whiskey on site. They have a white rye (unaged) and aged rye, as well as two rare releases of an oat whiskey and peated rye. I can honestly say all four of these products are exceptional- I am a massive fan of rye whiskey and it can easily stand up to the American brands! It is a different taste however, in a category of its own.

Belgrove is a sustainable distillery and his spent mash is fed to his animals on his farm, which is pretty cool. Great balance of sweet/savoury/spice throughout the range, with the aged rye developing this superb complexity through the barrel ageing process.

Edge Brewing Project:

Edge Brewing is From North Melbourne, VIC.
There Cool Hops stands out. It is the most prevalent variety I have seen out and about.  It’s Sessionable, hop-forward and a true to style pilsner.
They also offer ‘Addiction’ (english pale ale), Angel of Zest (saison/farmhouse style), Angry Pirate (american pale ale), Ashes to Mashes Wattleseed stout (Export stout), Cool hops (german pilsner), Cryonic hops (American double/imperial pilsner), Southern Hemisphere IPA (american double/imperial IPA).  All of which trying are a bit harder to find, but worthy of a try when you get the chance.

Killer Sprocket:

Killer Sprocket was founded in 2012- from Cavalier brewing (West of Melbourne, VIC).

‘Bandit’ is style peated pale ale which has 10% peated malt in it. It’s a very interesting brew worth keeping your eye out for. Another one of their interesting offerings is an experimental American Pale Ale which they add juniper berries to. Their ‘Hey Juniper.’   has a distinctly piney taste.

Holgate Brew House

Holgate Brew House is located in Woodend, regional VIC.

Their Mt Macedon Pale Ale is a broadly appealing, easy drinking Pale Ale worthy of any summer day.

Road Trip is their American IPA) and is a really sessionable, super hoppy offering.
ESB (extra special bitter) is a classic, earthy, English bitter and is a good ‘pub beer.’
Temptress is thier chocolate porter and is INCREDIBLE. My favourite, it’s infused with Dutch cocoa and whole vanilla beans.
Pilsner is their german style lager. Light bodied, massive flavour, is an easy drinker. In fact it’s easy to get through the case.

Hopinator is their Double American IPA and something really special.  I used to drink this on tap regularly at a beer hall I used to work in…. massive, MASSIVE hops, big bold and bitter, all about flavour.

Stone and Wood Brewery

Stone and Wood Brewery is from Byron Bay, NSW.
They have three staples that should be a part of any beer lover’s rotation.  The first is Stone and Wood Pacific Ale which is easy to drink, very fruity with passion fruit aromas and crisp taste.
The Stone and Wood Lager is a great representation of a classic lager and can be drank at any time and with any food
Stone and Wood Jasper Ale is a mash-up of German alt, American Amber ale and English brown ale.  It’s a big winter beer, with a spicy bitterness.

Feral Brewing Company:

Feral Brewery is from the Swan Valley, near Perth, WA.
Feral white is a witbeer made in the traditional Belgium style of 50% wheat, 50% barley and with a Belgium yeast strain.
Hop Hog is an American IPA that I love and certainly worth an order. Aggressively bitter, pine notes. It’s one for a real beer lover.
Golden Ace Golden Ale has a distinct citrus flavor and is brewed with Japanese bred Sorachi Ace hops providing for an interesting variation.

Gapstead Wines:

Gapstead Wines are From King Alpine Valleys, VIC.

A very interesting winery dabbling in a large selection of varietals: Cab sauv, Durif, Shiraz, Merlot, Chardonnay, Sauv Blanc, Sparkling Chardonnay/Pinot Noir, Dolcetto syrah, Moscato, Rosa moscato, Pinot grigio, Sauv blanc, Saperavi, Tempranillo, Barbera, Petit Manseng, Fiano.

They have won over 100 different medals and trophies for their wines and their
Victorian alps winery has a restaurant boasting great food and wine pairings. They use local produce to match their cool climate wines and offer an amazing menu.

About Jenna Hemsworth

Jenna is a well-respected bartender in the Australian hospitality scene. uShe has worked in esteemed Melbourne venues such as Eau De Vie Melbourne, Cookie, Kodiak Club and Bad Frankie.  She placed in the Top 5 in Australia in the World Class bartending competition 2014, held by Diageo, and Top 8 in Australia in the Australian Bartender of the Year competition 2014 held by Australian Bartender Magazine. She is also a regular competitor on a national stage, having achieved placing positions in various national competitions.
Jenna has worked closely with, and developed an adept knowledge of Australian spirits in her position at Bad Frankie bar, who solely stock local spirits from around Australia. She has a strong knowledge of spirits from around the world, cocktails, beer and wine.Jenna was a judge for the 2014 Melbourne International Spirits Competition.

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Are you an Australian beer, wine or spirits distributor looking to source new products for your portfolio?  Get Involved at Australia Trade Tasting and network with trending wineries, breweries and distilleries in 2015.

Australian Brewery – National Pride and Canned Craft Beer

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Australia Trade Tasting Profiles Craft Beer exhibitor Australian Brewery.

Founded in 2010, Australian Brewery is a state of the art facility full of clean, sleek stainless steal.  The brew room is quite impressive and makes you wonder if it was built to reflect their dedication to canning, a signature characteristic of Australian Brewery.

Australian quickly gained market traction as their line-up of unique canned beers won multiple awards and their dedication to building a fan base of die-hard consumers won them support around the country. From it’s canning line to it’s front office, the brewery is purpose built to produce some of Australia’s choice beers and ciders.

We had the chance to talk with Australian Brewery owner Marcello Colisimo on the rapid rise of Australian Brewery and his plans for it’s future.

Why is it that Australian Brewery strictly cans their beer and cider line-up?

It was an easy decision really, as a craft Brewer you are always
looking for the ways to ensure your beer remains as fresh as possible
for as long as possible. I mean in an ideal world everybody would be
drinking straight from our tanks, but after extensive research the next
best option was to package in cans. Zero light (preventing UV light
breaking down the delicate flavours.) Less oxygen pickup during
packaging than bottles and no oxygen leaks once inside (unlike bottles.)
Not applicable to taste but important to us as a company is the
environmental benefit, cans are lighter so leave a smaller carbon
footprint and have a higher recycling rate than bottles. So all-in-all,
cans were an easy choice for protecting our award winning beers.

Tell us more about the Canbassador competition, what was the overall response from your audience?  It looks like you guys really boosted your brand recognition with the program.

Canbassador for us was about educating consumers on the benefits of
cans and connecting to a key target demographic of a young, creative,
socially engaged craft beer drinker. In a cluttered Australian craft
beer market it had an overwhelming response, converting casual drinkers
into passionate supporters of our beers and brand.

Australian Brewery takes part in a lot of local and national events.  What message do you guys try and get out into the world when you are exhibiting?

Part of being a micro – craft brewery is about getting in consumers
faces and having them taste our beers. We have one of the highest medal
rates of any brewery in the country with champions trophies, and many
best in class awards; including two this year for our Pale Ale (Best in
class Australian Pale Ale CBIA / AIBA.) So we know customers will love
it, we just need to let them taste it. And the easiest way of getting in
front of a lot of people at once is trade shows and exhibitions. It also
helps that consumers at these events are already engaged.

You also spend a lot of time doing tasting at retail accounts – what do you find works best building support in your distribution channels?

As a small producer we don’t have the ability to provide rebates to
lock in stockists and tap share like the big multi nationals. So we have
to get pretty creative with our accounts. Tastings are very important
and we run them weekly, but we also offer staff incentives etc. However
what works best, and what we love to do the most is to bring the venues
staff out to the Brewery for lunch, a brewery tour and of course beers
with our head brewer. This gives the staff the confidence to sell our
products. In our experience if the staff love it, they will pass that on
to consumers.

How are you planning on taking advantage of your presence at Australia Trade Tasting?

We have begun exporting our beers to Japan with quite a lot of success.

The next stage of our distribution is to take this further with an eye
to meet distributors for other Asian countries and America. We are also
looking to boost our national distribution in Australia. AuTT looks to
be a great place to connect with a variety of industry leaders in the
distribution game.

Australian Brewery has built a successful national brand over the course of a few years. As they continue to grow and build markets around the world, they will be spreading their passion for their namesake country.  They’ve put themselves in an exciting position to represent both Australia and craft beer together and are poised to be a bright spot in the industry for decades to come.

AuTT_Banner_Wine_MagAre you a beer distributor looking to source new and innovative Australian craft beers? Get Involved at Australia Trade Tasting.

In Depth Data Analysis on the Craft Beer Industry in Australia from David Lipman, Founder/Director of Drinks Hub

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Australia Trade Tasting gets in-depth insight into the Australian Craft Beer and Cider Industry from David Lipman, Founder of Beer and Brewer Magazine and Drinks Hub.

The Craft Beer and Cider Industry has seen steady growth in Australia over the past decade.  With it’s increased popularity, more and more offerings are popping up as novice and pro brewers take their passion to the marketplace.  While excited consumers rejoice because of the extra options in bars and retail stores across the country, trade professionals question the industry’s capacity and wonder if the market is saturated.  We caught up with one of the industry’s leading professionals, David Lipman, to get his perspective.

Here is our Q & A with David and his interpretation of the most recent Australian craft beer and cider industry data available today.

What Craft trends are appearing in Australia? 

1. On-premise, premiumisation, drinking less, spending more
Barscan who report on around 3% of on-premise sales trends across Australia, said in the three months to March 2014, 45% of pubs in the BarScan sample set had a craft beer available on tap with the growth from the previous three months to December 2013 being 20%.

In the three months to October 2014 56% of pubs in the BarScan sample set had a craft beer available on tap with the growth from the three months to March 2014 being 24% (representing a 6-month growth period).

With this growing trend of craft beer on tap, Barscan says “Craft Beer is the fastest growing beer segment in pubs, largely due to the growth in taps, and being sold at a price premium”. March figures from BarScan reported Volume of beer in pubs was -2.2%, while value was +1.6%. Dramatically in the UK volumes were -6.5% year on year), interestingly in the USA volumes were +1% (over a 10 year period 2002-2012). Looking at share of draught beer versus total beer, in the USA draught is only 10% (cans being 65%), whereas in Australia and the UK it’s more like 48% draught.

I am seeing more venues open being dedicated (themed) to craft beer, more craft beer events such as Tap Takeovers, Festivals, Dinners and Meet the Brewer Tastings. Some craft beers are being packaged only in kegs, being exclusively available in pubs, so as to provide pubs a point of difference to the off-premise, and allowing brewers to collaborate with venues on recipe development (e.g. Bridge Road Brewers, Beechworth Vic). Also in pubs I see the growth of House Beers, where an individual pub will work with a brewer to produce their own brand of beer, with the style to meet their customer’s tastes and provide more margin to the pub. E.g. Opera Bar (Sydney NSW) Organic Ale by Redoak, NSW and Sail & Anchor Hotel (Fremantle WA) from Feral Brewing, WA. Pubs are also improving their food/bistro offering to pair with the diverse spectrum of flavour in craft beer, which is helping attract more customers and increase spend per customer.

Looking at growth in pubs having a craft beer and/or cider on tap, according to BarScan, craft beer is growing twice as fast as cider in pubs, with 24% growth for craft beer versus 12% for cider, in the three months to October 2014.

2. On-premise Consumer Insights, from Drinks Hub survey of Beer & Brewer magazine readership in March 2014

Consumers demand four different craft beer brands per month in pubs
That’s up to 50 different beers per year – if only one tap dedicated to craft, then it needs to be rotated weekly. According to Barscan, the average sell through of a keg of craft beer per week is 75% of a keg, which needs to be 100% to allow for one keg sold per week, to ensure beer freshness, quality and paying its way. Some specialty craft beer venues are selling 300-500 different beers per year.

80% want to try a new craft beer when they visit the pub
The challenge is only 33% of craft beer drinkers visit the pub weekly – therefore pubs need to offer at least two different craft beers per month to appease the craft beer drinkers’ repertoire and keep them coming back to their venue.
100% of respondents want craft beer on tap
At least one craft beer tap in every pub, as respondents are spread all over Australia. Venues have on average 8 taps, and if one needs to be craft beer, it’s up to the publican to ensure their tap contracts or suppliers have the selection to appease their customer’s current tastes and preferences and entice new customers with updates to the tap bank seasonally or by occasions.

60% want craft beer to be more affordable on-premise
Excise on beer packaged in kegs (49.5 litres) is 40% less than beer packaged in kegs or bottles (less than 49.5 litres). However with high labour costs and rent, craft beer on tap is too expensive in the eyes of 60% of respondents. Craft beer prices are competitive from the large brands; however it’s the smaller craft brands that are not able to be price competitive due to much smaller production volumes. The trend of consumers drinking less and spending more (on craft beer and premium imported brands), comes down to do the top 20-30 craft brands on-premise receiving most of the volume growth, as they have the tap space. It’s one thing for a small craft beer to gain a tap, however the higher wholesale price leads to the consumer paying more, drinking less, and then that tap not selling as much as other taps and making the publican need to try other craft beers, or essentially keep that tap rotating to appease the consumers that want to taste 2-4 different brands a month in pubs.

3. Limited retail space and the importance of distributor relationships
With 3,000 plus local and imported beers available in Australia, and retail space to accommodate these beers being limited in on-premise to on average eight taps and 30 bottles, and in off-premise 150 bottles, it means the market is highly competitive and retailers wanting to deal more and more with distributors that represent a portfolio of craft beer, rather than the individual brand owners themselves. Local breweries entering the wholesale market that need to hit around 1.5 million litres a year to generate decent profits, need to consider their distribution model to maximize volumes, be that via a distributor, wholesaler, direct via their own sales force, or direct with retailers. Brewpubs or cellar doors are of course a guaranteed distribution channel, albeit a high capital investment.

The strong Australian dollar and growth in consumer repertoire drinkers has greatly attributed to the high number of imported beers available in Australia, not to mention the ease of access from parallel importing.

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Is Cider going to continue to be a popular category in Australia?

IRI-Aztec, who are Australia’s leaders in off-premise sales stats, state on the popularity of the Cider category, “Whilst we are seeing volume declines in Total Liquor in the Australian off-premise we are still seeing value growth as shoppers consume less, but are willing to pay more. Cider continues to be the stand out with strong growth of the last few years. Although this growth is not as high as it has been it appears to be holding at a very healthy rate (double digit). In the last 12 months we have seen 11% value growth in the category. We have seen recently that volume growth has overtaken value growth as the key driver within Cider”.

BarScan, who lead the industry in on-premise sales stats in Australia, state that a pub is more likely to have a cider on tap than a craft beer. In the three months to March 2014, 67% of pubs in their sample set had a cider available on tap, compared to 45% for craft beer. Now in the three months to October 2014, 75% of pubs having a cider on tap. The trend here is showing cider is getting closer to 100% of venues having a cider on tap, and hence still a popular category in Australia.

Cider will continue its growth, however it should be mentioned that cider can take many forms, based in the amount of juice or concentrate used in the base cider, and as a generalization the huge growth in cider, particularly off-premise, is thanks to Rekordelig and the Swedish ciders. Given Barscan’s stats it appears cider may be slowing its growth, albeit off a large base.

2. Where do you see potential for budding craft companies?

Distribution
Local craft brewers and distributors of imported beers alike, may like to focus on non-traditional liquor retailers, such as restaurants, clubs and hotels – which represent a far bigger number of licensed venues (38,000 in NSW and Vic alone for example) compared to the traditional liquor store or hotel licenses, with approx. 23,000 across Australia.

I believe craft brewers should focus on restaurants, as their beer lists are small, meaning the chances of getting picked are much better than in a bottleshop or pub, plus once you’re on the list, and the beer is selling each week, why would the restaurant change? More chefs and sommeliers are realizing that beer has a much broader spectrum of flavour than wine, and hence is an excellent match to any food on any menu, be that to complement, cleanse or contrast the food flavours.

Alternative routes to market for craft brewers are standalone draught beer systems that can operate on bars, in function rooms, and so on. These also work for non-traditional liquor outlets such as cafes and restaurants that done have any taps installed, nor the space or budget.

It’s interesting also the new Dan Murphy’s connections online platform that allows suppliers to sell their complete portfolio, rather than only what Dan’s could fit on the physical store floor. Drop shipping is a scenario many online retailers offer to share the risk of retail sales with suppliers.

Styles of beer and packaging
As at July 2014 sales data, IRI-Aztec, who gain sales data from most independent and banner group off-premise retailers nationally, say, “we are seeing Mid-strength, Premium Imported brands and Craft the real drivers of growth in Beer with the other segments in decline”. “We have seen a number of new multipack SKUs being introduced recently ncluding 10, 12 and 18 packs. It is very early days, so we don’t have any reliable performance information, however consumers are becoming more and more driven by convenience and occasion based purchasing, which would suggest an opportunity for new pack formats that cater to this”.

Diversifying
There is a trend of craft brewers branching out to craft distilling, plus distillers not just focusing on whisky or gin, or vodka, but producing all three. If it’s hard enough maintaining retailer relationships and distribution, then craft brewers look at offering their loyal customers another craft product from their company. E.g. Young Henrys in Newtown NSW.

Social Media, Online Marketing
Doing the online basics well is very cost effective for budding craft companies – such as having the social media handles as the same name as the brand across all the social media channels, ensuring the brand has a regular eNewsletter and/or blog, plus keeps their web site up to date with events, new releases and awards. Some venues have an App when and what new beer is going on tap, when bottled beer menu changes, events dates, etc. which is excellent marketing. E.g. The Wheatsheaf Hotel in Adelaide SA.

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Is there encouraging data in on-premise channels, tastings, etc.?

Yes there is very encouraging sales data in on-premise, as mentioned above. However there may be only 20-30 brands that see the sales from this data.

Yes tastings are the way to build a brand, and have a direct positive impact on sales. Dan Murphy’s seem to be the champions of in-store tastings, and while previously brands were said to be built on-premise, it’s now a case of any venue, either on- or off-premise that engages new customers with products via tastings, will see a positive impact on brand awareness and sales.

3. Is Craft Beer finding new retail homes easily as competition increases with the number of brewery offerings continuing to grow?

Australia is already saturated with 200 breweries (approximately 290 beer brands), from a per capita perspective, compared to 3000 breweries in the USA for example. This number isn’t too high, however when imports are factored in, as mentioned previously, the number of beers grows to 3,000+, making the competition fierce and the ability for individual brands to grow very challenging.

As mentioned above, given craft beer on tap in pubs is growing at 24% during the three months to October 2014, it may seem craft beer is finding new homes easily, however I believe this is very much only enjoyed by the top 20-30 selling craft beers, given most pubs only have eight taps, these beer brands have the ability to supply large volumes at competitive prices and are willing to promote their products with pubs (i.e. offer contracts, rebates, equipment, point of sale, promotional dollars, etc.). I believe craft beer as a generalization for all sizes of craft brewers are finding new retail homes in pubs relatively easy in selling 1-2 kegs, or a pallet of kegs for one month on a guest tap. The problem is once that keg sells or that month is over, the brewer loses that tap and they are left needing to find another venue, meaning growing draught beer volumes is very difficult.

Specialty Beer off-premise venues are proving great retail homes for craft beer, from large fridge space, growlers and events, such as Warners at the Bay (NSW), Plonk (ACT) and Mane Liquor (WA) however these are few and far between when you pool them with the 9,000 off-premise shops nationally.

There is a lot going for imported beer in Australia, given the economies of scale, and consumer willingness to pay more for international beer.

Imported beer in Australia is a good profit margin for importers and distributors; given the average retail (off-premise, looking at random online retail prices for an 8 litre carton of craft beer) price incl. GST for international craft beer of $74 is 13% higher than local craft beer at $64.50. Importers are buying imported craft beer at an average $17.50 (Drinks Hub wholesaler research) per carton (24x330mL) when the average ex-works local craft beer carton is approximately $30 ex excise, representing imported craft beer as a 42% saving. When you add the International craft retail price premium of 13% (approx. $6.50) to the 42% wholesale price saving (approx. $12.50), that means distributors of imported craft beers are approx. $19 per carton better off, not taking into account customs, warehousing and freight, etc. costs.

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Given Australia is only 1% of global beer consumption, local craft brewers will never be able to compete with imported craft beer as imported beer being brewed in the USA, Asia and the EU/UK is able to be brewed at much larger annual volumes to gain brewing efficiencies where the cost per carton will always be better than local craft beer wholesale prices. And it doesn’t cost much to freight beer ambient around the world. The largest fixed cost apart from the liquid, for local brewers in Australia is excise (it’s drastically less in the USA for example).

If Government excise on craft brewers in Australia wasn’t so high, it would help local craft brewers’ profit margins and ideally they pass on those savings to retailers, thereby becoming more price competitive (if they scale down their wholesale prices that is) – then as volumes grow, the local craft brewer gains brewing efficiencies and perhaps the Government charges a higher rate of excise. The flip side is, this may encourage even more entrants to the local brewing scene, and craft brewers don’t pass on the savings in excise.

Australia is already saturated with breweries per capita, when compared to the USA. We need the existing beer brands selling more, so they are more sustainable, and if more price competitive to imports this will help, particularly when 60% of consumers from the Drinks Hub research of Beer & Brewer magazine readers in March 2014 want craft beer to be more affordable at the pub.

This case study justifies why so many small craft brewers and associations in Australia lobby the Government for excise tax reform. It comes down to will the Government ever see a net benefit from excise tax reform? Surely there can be, just like income tax-free thresholds, why not have a volumetric tax system based on annual production volumes with rebates (more like $300,000 not the current $30,000) for local brewers (and free trade agreement country members)?

I strongly advise budding entrants to the craft beer space to do their due diligence in business planning on deciding on the retail or wholesale market for sales. If wholesale to budget in tough competition from tap contracts, parallel importing, high excise and the growing retail liquor home brands, all competing for shelf space.

4. What resources do breweries that are looking to export have at their disposal?

Brewers have Government agencies Austrade and DFAT, and brewing associations (ARCBA and CBIA) as industry resources to help them with preparations for export and join in Embassy and Trade tastings/shows abroad. I have recently launched Drinks Hub, which is an Exporter of Australian Premium Drinks, being craft beer, cider, gin, whisky, wine sachets.

It’s important to mention that many Australian beer brands have tried/dabbled in export, and don’t seem to pursue it, as the initial orders don’t turn into repeat orders – mainly due to price as mentioned above. I recommend only largely produced craft beers consider exporting as they can be most price competitive and gain enough volume to fill up containers and make it worth their while. Drinks Hub can help brands export who don’t plan on exporting a great deal, or large craft brands export and assist growing their local brewing volumes to improve local wholesale pricing and profit margins.

5. Where do you see the craft industry in five years?

With distribution growing on- and off-premise giving consumers access to more craft beer and consumer tastes being more and more educated, the craft beer industry in Australia in five years will be higher than what it is today, and if I take a guess I think approx. 6% of total volume (or at least value). I hope in five years every pub in Australia has at least one craft beer available on tap (guest/rotating or regular), as craft beer drinkers are all over regional and metro Australia and pubs wouldn’t want to be alienating prospective customers. I hope the number of local beer brands stays around 300, so that the increase in volume benefits the existing, and allows them to be more price competitive and profitable.

Many of the Australian Whisky brands cannot keep up with demand both locally and export, and therefore with the growth in craft distilling, I see a lot of excess demand being available for these new entrants as the existing brands struggle to fulfill existing demand.

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David Lipman, Bio

David’s passion for beer began in 2002 as a Cellarman at The Whitehorse on Parson’s Green and The Porterhouse Covent Garden, two institutions for great local and imported beer in London. In 2007 David founded Beer & Brewer magazine and www.beerandbrewer.com, and finished up as Publisher/Editor in May 2014. David has published as Editor-in-Chief five books on beer, including Ultimate Beer Guide Australia & NZ (2011), Craft Beer Trade Buyers Guide (2012), Breweries of Australia: A History 2nd Edn (2012), Best 100 Beers Australia (2013) and Beer Buyers’ Guide Australia & NZ (2013) www.beerbuyersguide.com.au. David has also published booklets on beer & food matching for Beer & Brewer magazine and BBQ School. David has launched three beer events including Beer & Brewer Expo (2009, Melbourne), Beer & Brewer Awards (2010, Sydney) and Beer & Brewer Conference (2012, Melbourne). These days David continues his passion hosting corporate tastings (including at the Sydney Opera House and Taste Festivals Australia). David has also just launched Drinks Hub, an exporter of Australian premium drinks, including craft beer, cider, spirits.

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Are you a craft beer or cider brand looking to expand your distribution and grow brand recognition?  Get involved and network with top industry buyers and media  at Australia Trade Tasting.