Melbourne Gin Company: How a Local Craft Distillery Found a National Following.

Melbourne_Gin_Company_AuTT

How Andrew Marks’ passion gave Melbourne’s favourite local distillery, Melbourne Gin Company (MGC), a national home.

In many ways, The Melbourne Gin Company’s success is a product of it’s honest branding.  The classic bottle and bold, lower-case branding – mgc – has become iconic on bar rails across the country. Even though every bottle abides by simplistic marketing and spartan branding, the brand is anything but forgettable. Every time you see a bottle it subtly reminds you, “Oh, You forgot about me did you? Go on, dabble again.”

AuTT interviews Andrew Marks and gets insight into the road that MGC traveled to go national.

Andrew Marks created the Melbourne Gin Company with one idea in mind – to produce great gin.  He didn’t start out with a business plan or any gimmicks to get people on board, he just wanted to produce a gin that he was proud to label ‘Melbourne Gin Company.’   True to his desire, Andrew kept at work and experimented with countless ingredients until he perfected his gin.

Today he offers gin lovers a taste of his passion as MGC, a blend of juniper, sandalwood, orange and grapefruit peel distilates, (as well as a few others!) that make MGC a balanced, earthy bodied gin full of citric aromas and lingering herbal aromatics.

1.  MGC is proud of their origins.  Was it hard finding recognition outside of Melbourne?

Melbourne is a cultural melting pot, internationally recognized for its cosmopolitan forward thinking lifestyle. People around Australia and further afield understand that and we have found that, along with great production values, everybody is ready to embrace a product that encapsulates the idea of a bringing people and cultures together.  We’ve had such a great response across Australia and we couldn’t be more proud of our product and it’s origin.

2.  What are some of the more successful support strategies you guys have used to build your brand?

We have an online presence through social media that works wonders at connecting with the consumer.  Our team is tirelessly, communicating and giving back as much energy as we receive from our devoted fans.

At the MGC we believe that giving back to the community is extremely important.  We have been involved with the sponsorship of many local events, which reach a broad cross section of the community, as well as lots of events and charitable shows. It has been great aligning the MGC with organisations and businesses that share a common ethos and we try our hardest to find worthy partners ready to share in our passions.

3.  What do you think it is about MGC that draws the attention of the consumer?

At first, it’s the clean lines of our classic design, and clear strong branding, but the litmus test (pardon the distiller trade talk) really is the taste of the product. We spent a year developing the flavour profile and recipe.  If people buy a second bottle it is because it tastes good, not because of the branding.

4.  Micro-distilleries, and the craft industry as a whole, have really become popular. What shape do you see the market taking in the next five years and what advice do you have for small and medium sized distilleries trying to find a healthy niche moving forward?

The market is morphing as we speak. It is a very exciting space to be a part of right now. The market will continue to develop and offer many interesting and different products.  There will be some that catch the consumer strictly based on the branding and others that offer truly unique varieties.  If consumers speak loud enough, there is no limit to where the distillers will go and what they will come up with.  I think the main focus for us, as distillers, is to ensure that our products continue to taste good.

The Melbourne Gin Company has grown from a singular beginning. Every bottle proves itself a testament to Andrew’s dedication to his trade and MGC’s growth and popularity comes on the back of his vision to make his passion into a reality. The next time you go and pick up a bottle of MGC, remember Andrew’s credo, “If people buy a second bottle it’s because it tastes good.”

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Whisky Distilleries in Australia

List_of_Australian_Whisky_Distilleries

This is the first part (A-L) of a complete list of Australian Whiskies.

Bakery Hill

As with all classic single malt whiskies, Bakery Hill Distillery use only malted barley, yeast and water to ensure the true classic flavour and aroma of real single malt whisky.

Bakery Hill believes the addition of caramel dulls and mutes the exceptionally fine flavour and nose of malts so, nlike many other malt whiskies, no caramel is added to improve the appearance.

1/20 Gatwick Rd
Nth Bayswater Victoria 3153
Phone: +61 3 9761 7216, Fax: +61 3 9761 7216, Contact David Baker directly on 0408 705 770

Belgrove Distillery

The Belgrove Distillery is the only Rye Distillery in Australia. Located North of Hobart, Belgrove Distillery is also the only biodiesel powered distillery in the world and one of very few Whisky distilleries that grows all its own grain, malts, ferments, distills and barrel ages on site.

The copper still was handmade from scratch. Belgrove takes pride in it’s dedication to quality products and sustainable production.

3121 Midland Highway, Kempton, Tasmania Australia 7030.
Mob  0409 144 560   |   Int +61 409 144 560

Black Gate Distillery

The Black Gate Distillery  make high quality spirits from local grains and fruits, while providing a unique tasting experience for enthusiasts and the overtly curious.

They operate an online store and produce three spirits: Quandong Liqueur; Lemon Vodka; and Lime Vodka. They are open for visits by appointment.

72 Forest Road, MENDOORAN NSW Australia 2842 

Tel. 02 6886 1123, Mob. 0429 978 822

Bluestill Distillery

Bluestill Distillery offers a great line-up of diverse spirits:

James Bentley – Whisky, Black Widow – Bourbon, Red Kelpie – Sweet Dark Rum, Trafalgar – Gin, Young Drop – Brandy, Double Up – Vodka, Chiapas – Tequila, Young Drop – Slivovitz, Young Drop – Grappa, Black Widow Bourbon and Cola RTD’s.

They also have a restaurant which can seat up to 90 people. With panoramic views of the township of Young, you can enjoy country-style cuisine, either indoors or al fresco.

Kingsvale to 161 Henry Lawson Way, township of Young, info@bluestill.com.au, Phone +61 2 6382 2200
Fax No  +61 2 6382 4170

Great Southern Distilling Company (Limeburners Single Malt Whisky)

Great Southern Distilling Company is a boutique distillery, producing premium quality spirits using time honoured techniques and traditional copper pot stills. They are also Home of the Nationally and Internationally awarded Limeburners Single Malt Whisky.

Limeburners Whisky is produced and bottled by hand. By world standards they are a tiny operation… which is the way they like it.

Cellar Door and Distillery
252 Frenchman Bay Rd, Robinson, Albany, WA 6330
E-mail: 
manager@distillery.com.au
Phone:   +61 8 9842 5363    

Mailing Address 
PO Box 1597,  Albany WA 6331

Marketing and Distribution
E-mail: 
brent@distillery.com.au 

Hellyers Road Distillery

Hellyers Road is Australia’s largest single malt whisky distillery, but they really don’t feel that big. They think big and act big, but when compared to Europe’s finest, they’re actually quite small. And that’s good, because it keeps them trying hard to produce Australia’s very best single malt whiskies..

Address: 153 Old Surrey Road, (PO BOX 1415), Burnie, Tasmania 7320, Australia.

Phone : 03 6433 0439

Int’l : +61 3 6433 0439

Fax : +61 3 6433 1094

Email : sales@hellyersroaddistillery.com.au 

Joadja Whisky Distillery

Joadja Whisky Distillery is located in the Southern Highlands of New South Wales, Australia. The town of Joadja was established in the late 1870’s by the Austrailian Kerosene Oil and Mineral Co. and the hundreds of Scottish oil shale miners who brought with them their skills in the mining and retorting techniques……  and the stilling of “sly grog.”

1760 Joadja Road, Joadja, New South Wales, 2575 Australia.

(02) 4878-5129, info@joadjawhisky.com.au

Lark Distillery

Lark Distillery is an Australian single malt whisky, proudly unique in character and style, crafted in small batches exclusively from pure Tasmanian ingredients, matured in small barrels, hand-bottled by whisky lovers in Tasmania for whisky lovers world-wide.

40 Denholms Road, Cambridge, Tasmania, 7170, Australia.

Phone (03) 6321 9088 Fax (03) 6231 9082

Are you looking to source new Australian Whisky Distillers? Come and network with unique Australian distilleries ready to do business at Australia Trade Tasting.

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Craft Distilleries in Australia

Craft_Distilleries_in_Australia 

 

 

 

 

A List of Unique Craft Distilleries in Australia

The Australian Distillery

The Australian Distillery is Nestled amongst the picturesque rolling hills and pristine beaches of the Illawarra, The Australian Distillery produces premium world class spirits using only the finest Australian grains and the purest of waters.
Using unique blends of the finest ingredients, our spirits are hand crafted by a master distiller. Our traditional hand beaten copper pot stills capture the authentic flavours and aromas that truly reflect the highest standards of premium spirits.

Australian Spirits Distilling Co. Pty Ltd
PO Box 174, GERRINGONG NSW 2534
P: 02 4234 3555, F: 02 4234 3888, M: 0422 880 727, E: chris@theaustdistillery.com.au

Great Southern Distilling Company

Great Southern Distilling Company is a boutique distillery, producing premium quality spirits using time honoured techniques and traditional copper pot stills.
The distillery sits on the edge of the Princess Royal Harbour in Albany on the South West coast of Western Australia.  The beauty of the region is undeniable, forests tall and rich, beaches white and endless, rain fresh from melted Antarctic snow caps.
Using locally sourced ingredients of outstanding quality they produce small batches of hand crafted spirits. Limeburners Single Malt Whisky is produced from Southern Wheat Belt barley and the white spirits are distilled using grapes from the Great Southern and Margaret River wine regions.

252 Frenchman Bay Rd.,
Robinson, Albany, WA 6330
E-mail: manager@distillery.com.au
Phone: 08 9842 5363
Mailing Address: PO Box 1597, Albany WA 6331

Lark Distillery

Lark Distillery is an Australian single malt whisky, proudly unique in character and style, crafted in small batches exclusively from pure Tasmanian ingredients, matured in small barrels, hand-bottled by whisky lovers in Tasmania for whisky lovers world-wide.

Lark Distillery was the first licensed distillery in Tasmania since 1839. It was established in 1992 to produce  Australian malt whisky, rich in character with a big finish using Tasmanian ingredients

Phone 03 6231 9088, Fax: 03 6231 9082
Address: 14 Davey Street, Hobart 7000, Tasmania, Australia

Hoochery Distillery

Don’t be fooled by imitations – Hoochery Distillery claim to make the only Rum in Western Australia, With the red-eyed crocodile representing their regalia. They urge you to ask the other rums where they were really made, distilled and bottled — they can’t say Kununurra!

Distillery Telephone: 08 9168 2467, Office Telephone: 08 9168 2122,
Office Address: 300 Weaber Plains Road, Kununurra, 6743, WA, Postal Address: Po Box 497, Kununurra, 6743, WA

The West Winds Gin

The West Winds Gin is a gin lovers gin, set apart by utilizing native botanicals like wattle seed and bush tomato and the pristine waters of Margaret River in Western Australia.

“The West Winds” name is a tribute to the ocean breezes used for centuries by sailors to cross the Indian Ocean from South Africa to the west coast of Australia and beyond in a search for the riches of the new world.

Phone: 0412 THE GIN
Email: jeremy@thewestwindsgin.com

Kangaroo Island Spirits

Kangaroo Island Spirits makes premium Australian Gin, Vodka and Liqueurs. Their cellar door on Kangaroo Island offers tastings of our award winning range and is also the home to an 80lt copper pot still.

Premium spirits include their flagship gins; Wild Gin,O Gin and Mulberry Gin (seasonal product), as well as other spirits and liqueurs available.

856 Playford Highway
Cygnet River, South Australia, Australia
+61 408 818 012

Starward Distillery

STARWARD began with a simple vision: offer the world a modern whisky unshackled from tradition. This whisky is the culmination of nine years of research and development. Working with Australian barley and barrels they adjusted and re-adjusted distilling and maturation techniques from around the world – continually observing the influence of time, place and the natural elements.

STARWARD borrows from the past without being constrained by it, and combines it with the best Australia has to offer: barley, barrels, and climate.
This world class malt is a true reflection of the place and people who make it.

New World Whisky Distillery
181 Larkin Street
Essendon Fields VIC 3041
Tel. 03 9005 4420
info@standard.com.au

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