GLENN COOPER: Keynote speaker at the Australia Market Educational Conference

AuTT Header DatesWe are very excited to announce Glenn Cooper (Chairman, Cooper Brewery) as the first of our keynote lineup for AuTT Conference 2015!

speaker_GLENN_COOPERGlenn is the current Chairman of Coopers Brewing, Australia’s largest independent brewing company and named in 2011 as the world’s top family business in 2011. He was until June 2014 the Marketing Director of Coopers. He is also the current Chairman of Australian Made and Australian Grown.

Glenn will be talking on Managing and Growing Your Beer Brand: Specialist Brands Against The Global Breweries.

Glenn held the the responsibility of Marketing and oversaw the launch of numerous beers in the Coopers range, including Dark Ale, Extra Strong Vintage Ale, Mild Ale, Premium Lager, and more recently, Coopers Clear. Glenn will be sharing his insight on management and sales at the 2015 AuTT conference in September.

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AuTT Conference Tickets

 

Stuart Gregor To Speak On “How To Make People Fall In Love With Your Brand”

Stuart Gregor, Founder Of Liquid Ideas, Four Pillars Gin and President Of Australian Distillers Association to speak at AuTT Conference 2015!

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Responsible for innovative PR, communications, sales, launches, presenting and talking, Stuart is a veteran of 20 years in the drinks business and the world of lifestyle public relations and events. He has launched and promoted dozens of premium brands in wine, spirits and beer and his business ‘Liquid Ideas’ is one of Australia’s leading PR agencies.

We are excited to announce that Stuart Gregor has been added as a keynote speaker at the Australia Trade Tasting and Conference.

Stuart is a regular commentator on marketing and sits on the board of food rescue charity OzHarvest, chairs Australia’s Public Relations Council and follows every sporting code imaginable. He is obsessed by barrel aged gin and Negroni’s with a twist. Stuart is also the president of the Australian Distillers Association and Founder of Four Pillars Gin.

Come and Be Inspired by Stuart as he presents some genuinely honest ideas on “How to make people fall in love with your brand.

Looking to learn more on beer, spirits or wine sales and distribution? Get involved with Australia Trade Tasting educational conference on 1st and 2nd September in Melbourne.

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What U.S. Wine Importers are Looking For

We are pleased to announce that Deborah M. Gray will be speaking at Australia Trade Tasting on ‘What U.S. Importers are Looking For & How To Keep Them Interested.’

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Deborah M. Gray, an Australian native and entrepreneur, founded her U.S. wine importing company, The Australian Wine Connection, in 1992 at a time when women wine business owners were scarce and knowledge of Australian wine was almost nonexistent in the U.S. Her first imports consisted of her family’s brand, The Cowra Estate, and a collection of small, family-owned vineyard brands. Deborah ultimately achieved broad national distribution with a diverse portfolio of iconic, highly rated Australian wines before selling her company in 2007.

Today, Deborah lives in Southern California where the emphasis in her company, Bluestone Wine Solutions, is on consulting and assisting others around the country with their importing needs and portfolios. Her second book, Wine Exporting to the U.S. – Strategies for Success, a comprehensive guide for the foreign wine supplier, will be published in 2015.

Come and Be Inspired by Deborah as she presents useful strategies and tips on “What U.S. Importers are Looking For & How To Keep Them Interested.”

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Don’t miss out on the remarkable content at Australia Trade Tasting this year. For More information on the great line-up of speakers at AuTT, please Click Here.

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Beer Festivals in Australia

Here is a great list of Beer Trade Events in Australia.  Enter your breweries in these leading events and start networking today!

Great Australian Beer Festival

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Big things brewing for third annual Great Australian Beer Festival

Victoria’s premier celebration of craft beers and ciders returns to the Geelong Racecourse on Saturday 21st February next year.

Brewers and beer lovers from Australia and beyond will again descend upon Geelong and join with locals to experience first-hand what makes GABF the most loved and unique beer fest around.

Good news spreads fast! More brewers want to come along next year. More brewers means more beers & ciders from which to taste. In fact we will have more than 200 craft beers and ciders to sip, sample and to indulge in. More free seminars to attend.

GABF 2015 will be a real celebration of craft beer with a lot more colour and a carnival feel. Get in the mood and join us by wearing something bright and fun like your favourite Hawaiian shirt or even your Mexican friends Sombrero!

Good Beer Week

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The purpose of Good Beer Week is to promote and encourage the appreciation of Good Beer to a wider audience.

The Good Beer Week is also :

  • to educate the public about Good Beer;
  • to increase the market for Good Beer;
  • to support local and regional producers of Good Beer and promote their products and venues to a wider audience.

Good Beer Week is a curated weeklong festival, coordinated and governed by the Good Beer Week committee. It is centred around:

  • Events that showcase Good Beer in its many forms held at venues and breweries in Melbourne and Victoria.
  • Consumer education events.
  • An Industry Conference for brewers, trade and retail.

The festival seeks to attract both industry professionals and existing enthusiasts, but importantly also to engage the general public in becoming aware of and appreciating Good Beer and the cultural and social possibilities surrounding it.  The festival shall be based in Melbourne, but strive to include representation from all of Australia as well as a proportion of overseas brewers, with a view to becoming the preeminent beer related festival in the Asia Pacific region.

Great Australasian Beer SpecTAPular

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The Great Australasian Beer SpecTAPular (GABS) is a beer festival with a difference, celebrating the diversity of craft beer and the creativity of the breweries with some of the best craft breweries from Australia, New Zealand and internationally brewing brand new beers specifically for the event.

Several renowned European brewers called GABS 2013 one of the best beer festivals in the world. 250 + Beers – 120 World Exclusive Beers – 150 Breweries – Brewery stands – Cask Bar- Gourmet Food Market – Educational Seminars – Entertainment – Games and More!

Ballarat Beer Festival 2015

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The Ballarat Beer Festival takes place on Saturday, January 24, 2015 and features a great line-up of local and craft beers.

To complement the range of beers available for tasting, there will be an extensive range of international, local and gourmet delights to indulge your tastebuds even further!

Discover the art of pairing beer and food at the ‘Come to Life’ Beer Matching Dinner on Ballarat Beer Festival eve!

Set the scene for a weekend of beer appreciation with an indulgent five-course dinner skilfully prepared on-site by celebrity chef Stefano di Pieri, meticulously paired to matching beers from some of our favourite brewers.

Tasmanian International Beerfest 2014

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The Tasmanian International Beerfest is not just local beer – it’s international!

We’ve also locked in some great craft ciders, local Tassie food, Master Class’, Live Music and a 150 metre water front beer garden. For those of you who don’t know how big that is – you could line-up 2500 stubbies along the water’s edge and still have room for a chair or two to sit on and enjoy your favourite lager!

Breweries large and small from across Tasmania, interstate and overseas are queing up to put their best brews on show.

Meet the brewers, drink the beer and decide for yourself – Australian craft beers go head to head with the world’s best!

Whether your approach is educational, recreational or professional the Tasmanian International Beerfest offers an unparalleled opportunity to immerse yourself in the world of craft beer. Get the inside information on production and distribution. Broaden your palate and capacity for informed appreciation with tips directly from renowned brewers.

 The Canberra Craft Beer and Cider Festival

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The Canberra Craft Beer and Cider Festival has been held successfully at the Schwartz Family Company owned Mercure Canberra yearly, since 2008.

SFC is committed to heritage, whilst paving the way for innovation in the Brewing industry. This is achieved by inviting the best Breweries to exhibit their wares in accommodating and picturesque surroundings.

Through ownership of ideal venues such as Mercure Canberra, Crowne Plaza Hunter Valley and The Fairmont Resort in Leura, Schwartz Family Company are able to continue their support of the craft beer industry, whilst endeavouring to improve and expand their own portfolio.

CCBCF provides a great platform for beer enthusiasts and the whole family can enjoy the day, as there is indeed something for everyone.

Oktoberfest

Oktoberfest Brisbane is more than Australia’s largest and most authentic Oktoberfest – it’s the nation’s biggest German Festival!

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Come and experience our iconic German Festival – it’s perfect for an after-work meet-up, leisurely family Sunday, or a buzzing evening out with friends.

Bringing together all lovers of German fun, food and culture over two weekends in October, Oktoberfest Brisbane – one of the Top 10 Oktoberfests around the world – transforms the heart of Brisbane into an authentic German town festival.

Every single aspect of the festival is organized by two Australian-German families, with German precision and inspired by their love of life, family, fun, traditions, culture, celebrating and sharing.

Since 2008 we are proud to have raised more than $125,000 for Brisbane charity, Young care.

Australia Trade Tasting

If you are a beer distributor or wholesaler looking to source new brands, get involved at Australia Trade Tasting and connect with innovative new breweries.

 

 

Melbourne Gin Company: How a Local Craft Distillery Found a National Following.

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How Andrew Marks’ passion gave Melbourne’s favourite local distillery, Melbourne Gin Company (MGC), a national home.

In many ways, The Melbourne Gin Company’s success is a product of it’s honest branding.  The classic bottle and bold, lower-case branding – mgc – has become iconic on bar rails across the country. Even though every bottle abides by simplistic marketing and spartan branding, the brand is anything but forgettable. Every time you see a bottle it subtly reminds you, “Oh, You forgot about me did you? Go on, dabble again.”

AuTT interviews Andrew Marks and gets insight into the road that MGC traveled to go national.

Andrew Marks created the Melbourne Gin Company with one idea in mind – to produce great gin.  He didn’t start out with a business plan or any gimmicks to get people on board, he just wanted to produce a gin that he was proud to label ‘Melbourne Gin Company.’   True to his desire, Andrew kept at work and experimented with countless ingredients until he perfected his gin.

Today he offers gin lovers a taste of his passion as MGC, a blend of juniper, sandalwood, orange and grapefruit peel distilates, (as well as a few others!) that make MGC a balanced, earthy bodied gin full of citric aromas and lingering herbal aromatics.

1.  MGC is proud of their origins.  Was it hard finding recognition outside of Melbourne?

Melbourne is a cultural melting pot, internationally recognized for its cosmopolitan forward thinking lifestyle. People around Australia and further afield understand that and we have found that, along with great production values, everybody is ready to embrace a product that encapsulates the idea of a bringing people and cultures together.  We’ve had such a great response across Australia and we couldn’t be more proud of our product and it’s origin.

2.  What are some of the more successful support strategies you guys have used to build your brand?

We have an online presence through social media that works wonders at connecting with the consumer.  Our team is tirelessly, communicating and giving back as much energy as we receive from our devoted fans.

At the MGC we believe that giving back to the community is extremely important.  We have been involved with the sponsorship of many local events, which reach a broad cross section of the community, as well as lots of events and charitable shows. It has been great aligning the MGC with organisations and businesses that share a common ethos and we try our hardest to find worthy partners ready to share in our passions.

3.  What do you think it is about MGC that draws the attention of the consumer?

At first, it’s the clean lines of our classic design, and clear strong branding, but the litmus test (pardon the distiller trade talk) really is the taste of the product. We spent a year developing the flavour profile and recipe.  If people buy a second bottle it is because it tastes good, not because of the branding.

4.  Micro-distilleries, and the craft industry as a whole, have really become popular. What shape do you see the market taking in the next five years and what advice do you have for small and medium sized distilleries trying to find a healthy niche moving forward?

The market is morphing as we speak. It is a very exciting space to be a part of right now. The market will continue to develop and offer many interesting and different products.  There will be some that catch the consumer strictly based on the branding and others that offer truly unique varieties.  If consumers speak loud enough, there is no limit to where the distillers will go and what they will come up with.  I think the main focus for us, as distillers, is to ensure that our products continue to taste good.

The Melbourne Gin Company has grown from a singular beginning. Every bottle proves itself a testament to Andrew’s dedication to his trade and MGC’s growth and popularity comes on the back of his vision to make his passion into a reality. The next time you go and pick up a bottle of MGC, remember Andrew’s credo, “If people buy a second bottle it’s because it tastes good.”

Australia Trade Tasting

Are you an adult beverage brand importer, distributor or wholesaler looking to source craft distilleries for your portfolio?  Get Involved at Australia Trade Tasting and connect with innovative new Aussie brands.

 

The Perfect Summer Cider for the Heat Down Under: Profiling Australia Trade Tasting exhibitor Sidra Del Verano.

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Australia Trade Tasting exhibitor Sidra del Verano Summer Cider

Australia Trade Tasting interviews Anne Sequeira, Managing Director of Conquistador Brand Management Sidra Del Verano, on the family story behind Sidra Del Verano.

With it’s simple characteristic label and smooth, sweet taste, experience Sidra Del Verano Cider and you know that they’ve captured the essence of Australian Summer. They don’t pretend to be from down under, in fact they’re the first to state proudly that their apples are from the Basque region in Northern Spain and that their secret family recipe has been perfected over five generations, but they certainly know how to make a cider that’s the perfect choice for a hot summer’s day.

With a great fruity supporting brand line-up (Mango & Passionfruit, Blackcurrant & Cranberry, and Peach & Apricot) to go along with their traditional Spanish Apple Cider, Sidra del Verano labels are easy to drink, refreshing, and tap into a premium market for those consumers who want something special for their afternoon’s delight. We caught up with Anne Sequeira to follow along as they continue to gain momentum in Australia.

1.  What inspired Sidra Del Verano?  What is the story behind your name?

Well, Verano is made using an old recipe that has been handed down over 5 generations in the Soroa family.  Due to the product’s extremely light and refreshing nature, the recipes were produced as a summer batch for the local community in San Sebastian to enjoy during the long hot afternoon and evening of summer. Hence when we decided to  re-package this product and sell it  globally, the name “Sidra Del Verano” translating directly to “the summer Cider” was perfect.

2. When did the product launch in Australia? What has been the reponse?

Verano launched in Australia in January 2014 and has had an outstanding reponse by consumer and the trade. The product is ranged Nationally in Dan Murphy’s and also in some premium BWS stores. It is also in over 100 on-premise venues in Sydney and Melbourne. Consumers love the natural and easy drinking taste.

3.  What branding, strategy, etc. are you guys going to be highlighting at Australia Trade Tasting?

First and foremost, we want the trade to taste Verano and see for themselves the superior quality versus those of competitors. Secondly, we want the Australian trade to know that Australia is an important market for Verano and that we will be investing heavily over the next 5 years. Lastly, we will take the trade through our marketing plans which include event sponsorship, social marketing and “word of mouth” marketing.

4. How is Sidra Del Verano different to other products?

It is made from 100% freshly crushed CULINARY apples. It is the use of fresh culinary apples, as opposed to the traditional “bitter sweet” apples, that gives Verano its natural sweetness.

5.  What’s next for Sidra del Verano?

In Australia, it’s a big focus on building the brand in the on-premise to reinforce it’s premium image and gain trail. Moreover, we will be focusing on event sponsorship, social marketing and working on the ground trying to get our brand recognition up through word of mouth.

Today, Verano cider remains a Soroa family-run business, only now they export their refreshing, easy-drinking cider to over 60 countries worldwide. Sun, rain, wind, soil, passion. Verano is a cider born out of tradition and the spectacular, often rugged countryside of the Basque region.  It’s a great story about dedication to quality and tradition that has found it’s way from the northern reaches of Spain all the way to the Australian Outback.

Are you a winery, brewery, or distillery looking to expand your distribution in Australia? Exhibit and connect with leading importers and distributors at Australia Trade Tasting.

Australia Trade Tasting

 

Melbourne International Beverage Competition Will Present Winners at Australia Trade Tasting.

Melbourne_International_Beverage_Competition

Australia Trade Tasting and Melbourne International Beverage Competition are pleased to announced that the winners of the Melbourne International Wine Competition and Spirits Competition will be presented on 31st Auguest, 2015 on the first day of tastings at Australia Trade Tasting.

The Melbourne International Wine Competition is the first major international wine competition with TRADE ONLY judges comprised of: buyers from the top retail stores, sommeliers, restaurant owners, hotel beverage directors, distributors and importers. Unlike other wine competitions, these judges have purchasing power and the ability to make a direct impact on brand sales

 

About Australia Trade Tasting

Australia Trade Tastings is an exclusive wine, beer, cider and spirits event with real industry buyers as judges dedicated to serving the independent sector of the Australian beverage industry.  Servicing both Melbourne and Sydney, the event is designed to spotlight outstanding wine, beer, and spirit brands in front of industry VIPs. More info at: www.australiatradetasting.com

Australia Trade Tasting announces Andre Eikmeier as Keynote Speaker.

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MELBOURNE, October 09, 2014 – In a continued effort to add influential market makers to their Educational Conference, Australia Trade Tasting is pleased to announce Andre Eikmeier, co-founder of Vinomofo.com, as a featured key note speaker.

Over the past three years Andre Eikmeier has help establish Vinomofo.com as one of the leading online wine retailers in the industry. With just under $30 million in turn over and a recent recipient of multiple business awards, the company has skyrocketed to the top of the Australian retail world. Australia Trade Tasting is excited to bring Andre on board to provide insight into the increasingly important online retail channel and talk about what it means to build a business from the ground up.

The educational conference will be taking place on 1st Sept, 2015, in Melbourne, Australia and will be featuring 6 key note speeches and 6 bold talks from some of the most influential beverage professionals from around the world.

The event will cover a wide variety of sales, distribution and brand building topics facing brand owners and beverage businesses ready to expand in Australia through 2015 and beyond.

For More information on who is presenting at the conference and how to attend, please visit the official Australia Trade Tasting’s conference website.

About Australia Trade Tasting

Australia Trade Tastings is an exclusive wine, beer, cider and spirits event with real industry buyers as judges dedicated to serving the independent sector of the Australia industry.  Servicing both Melbourne and Sydney, the event is designed to spotlight outstanding wine, beer, and spirit brands in front of industry VIPs.

www.australiatradetasting.com