Looking To Find Wine Importers In Australia?

Finding import partners in Australia to take on your wine brands means first understanding the Aussie market and then targeting the best companies to work with. With no distribution tier restrictions between supplier and retailer like those of the three-tier system, wine distribution in Australia is a lot less complicated than in the US market.  However, determining how to best approach the Aussie market means working closely with teams on the ground and optimizing your brand for success.

Here are a few tips on how to garner attention for your wine brand and forge a successful partnership with Australian wine importers.

Address the Aussie Market

  • Invest in a local design agency
  • Invest in Research (Roy Morgan, Survey Monkey & media readership/subscriber lists for what consumers are the target audience IRi Aztec &LMAA for sales data)
  • Enter your wines in Aussie competitions and trade shows
  • Use authentic branding to tell your story

Understand Australian Distribution System

  • Australia is a 2 tier system
  • Parallel Importing is legal
  • Approximately 14000 On-Premise and 9000 Off-Premise Licensed Retailers
  • Over 40,000 Non-traditional licensed venues (clubs, cafes, restaurants, etc.)
  • Excise as an indirect tax
  • understand COGS, margin and retail pricing to ensure competitive offering
  • Consider local consultant professional
  • Decide on route to market

Sales and Marketing

Offer your importers a detailed marketing plan that shows that you are willing to do everything it takes to make your brand successful in Australia.  This means you need to present a solid outline of the following:

  • social media
  • events, meet the Vintners, dinners, festivals, etc.
  • eNewsletter
  • marketing budget allotment to Australia
  • PR
  • point of sale
  • merchandise
  • Retailer and Distributor Programs (in-store tastings, Buy 10 get 1 free, discounts, samples etc.)

To get you started, here is a List of Australian Wine Importers and their company profiles so you can target the right potential partners.

Echelon Wine Partners
Echelon proudly presents a portfolio of dynamic and innovative wines from some of the world’s finest wine producing regions. Every wine in the portfolio is modern in approach and expresses its origin.

World Wine Estates
World Wine Estates (WWE) is a wine importer and distributor that was established in 1988 as the import and wholesale arm of the Ultimo Wine Centre, Sydney’s famous premier wine retailer. WWE specialised in imported wines, especially French. The current owner and director, James Johnston, joined WWE in 1999. In 2005 by a mutual amicable agreement, WWE became a separate company to Ultimo Wine Centre.

Elite Wine Importers
Elite Wine Importers is currently a small family run business. It first began in 1994 when it was seen that there was a lack of Portuguese liquor products available to those of Portuguese decent and also for those who had travelled to Portugal and were hoping to find a taste of their holiday back here in Australia.

Living Wines
Living Wines is a Wine Importer in Australia of organic, biodynamic and natural wines from small producers in Europe. The wines are always low in sulphur and have no other additives.

Eurocentric Wine Imports
The goal of Eurocentric Wine Imports is to bring Australian drinkers great wine from Europe and European-styled wines from other regions such as New Zealand and South Africa in as good condition as if you drank them at the winery. The company is run by Neville Yates, a former career journalist who succumbed to his passion, embracing a combination of his loves — wine, people and travel. He meets the winemakers in the vineyards and in the cellars, tastes at the source, negotiates good deals, chooses reliable refrigerated transport and delivers to Australia great wines at a reasonable cost through the retailers, restaurants and wine bars you know and trust.

Grand Millesime Wine
Grand Millesime are specialist importers of fine French Wine. They are a young and energetic company who specialize in high quality wines, in particular the wines of Burgundy in France. They have a blossoming portfolio of hand-selected wines, all tasted at the domaine and selected based on quality. They travel to France several times a year to taste and buy and actively search out new, small and exciting producers.

Barrique Fine Wines imports
Barrique Fine Wines imports premium wines from France, with a particular emphasis on Burgundy. It is shipped straight to climate-controlled storage from where they send it direct to our clients’ home, offices, restaurants and bars.

Andrew Guard Wine Imports
Andrew Guard Wine Imports is a specialist importer and merchant of fine wine and spirits. It is owned and operated by Andrew and Kirsten Guard. Based in Sydney, Australia, thay have many years experience in the wine, restaurant and retail trade. The vignerons they represent are amongst the best in the world, producing very fine wines with minimal intervention that are reflective of their origins.

Vintage and Wine
Vintage & Vine is a small specialist importer and wholesaler of wines and spirits based in Sydney and started by Kevin Facey and David Burkitt in 2000.  The producers represented by Vintage & Vine are all chosen on the basis of quality, typicity and value. Quite simply this selection of wines represents not only the wines we enjoy but those that we feel to be among the very best from each region.

Corkscrew Cellars
Corkscrew Cellars is a group of independently owned and operated liquor retailers across Sydney. Being independent means they can provide a more personal approach to servicing your needs.Each store is as individual as the customers they serve and the products and services they provide.

Enoteca Sydney
Enoteca is a Sydney based wine company who import Italian, Austrian, French, German and Hungarian wines. They also sell a select few Australian and New Zealand wines.

Negociants Australia
Negociants Australia has been an importer of the world’s finest wines since 1984 and are proud to represent outstanding family owned wineries from Australia and abroad. Our dedicated and knowledgeable team of wine professionals is committed to the highest levels of customer service and quality representation of the wines that we are honoured to distribute. It is this combination of portfolio and people that makes Negociants Australia one of this country’s leading fine wine merchants.

Four Seasons Fine Wines
Four Seasons Fine Wines seeks to exceed the expectations of customers and principals with knowledge, integrity and service. They aspire to be an industry leading wine distribution company by representing and working with producers who articulate strong regional and quality excellence. These attributes combine to create a premium portfolio with diverse regional representation.

Looking for Aussie Importers?  Exhibit your brand at Australia Trade Tasting and get your brand in front of independent and chain buyers from leading retailers, importers and distributors.  Connect today at AuTT.

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What U.S. Wine Importers are Looking For

We are pleased to announce that Deborah M. Gray will be speaking at Australia Trade Tasting on ‘What U.S. Importers are Looking For & How To Keep Them Interested.’

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Deborah M. Gray, an Australian native and entrepreneur, founded her U.S. wine importing company, The Australian Wine Connection, in 1992 at a time when women wine business owners were scarce and knowledge of Australian wine was almost nonexistent in the U.S. Her first imports consisted of her family’s brand, The Cowra Estate, and a collection of small, family-owned vineyard brands. Deborah ultimately achieved broad national distribution with a diverse portfolio of iconic, highly rated Australian wines before selling her company in 2007.

Today, Deborah lives in Southern California where the emphasis in her company, Bluestone Wine Solutions, is on consulting and assisting others around the country with their importing needs and portfolios. Her second book, Wine Exporting to the U.S. – Strategies for Success, a comprehensive guide for the foreign wine supplier, will be published in 2015.

Come and Be Inspired by Deborah as she presents useful strategies and tips on “What U.S. Importers are Looking For & How To Keep Them Interested.”

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Don’t miss out on the remarkable content at Australia Trade Tasting this year. For More information on the great line-up of speakers at AuTT, please Click Here.

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Looking For A Beer Importer in USA? Be Prepared For These 7 Questions.

Craft Beer Importers

Our recent interview with Jon Reynolds who has been working in the american beer industry for more than 30 years helps us craft the ‘The 7 most important questions that will help you find a US beer importer partner‘.

The Three Tier Distribution Model is a difficult system to navigate, especially for international brands new to the compliance restrictions and regulations present in each individual state. Finding the right importer whose company profile fit’s your brewery’s needs is the first step towards getting your beers into retail stores across the USA. This means developing strong sales pitches, support programs and freight networks so that your import partners can establish healthy relationships between your brand and their distribution and retail accounts.

Finding the right import partner and getting your international beers into stores across the USA.

1 – What are the most important steps and sales tools that the Australian brand owner could take before they begin importing and selling?

The Australian brand owner should prepare, at minimum, the following Marketing Presentation of their Imported beer brand:

  • Marketing Story
    Main points of difference vs. the competition already available on the market.
  • The Brewery and the Source
    Unique place, landmarks, water, minerals, elevation, country’s lifestyle, culture, tap room and unique hops and grains
  • Brand Portfolio
    Sell sheets, photos and packaging/SKU’s are very important.
  • Distribution Secured
    What countries, states and markets, annual sales plus excess capacity are available?
  • Brewing Awards Won
    Include a full list of Domestic and International Brewing Awards and Competitions.
  • Marketing support elements on all Media platforms
    Detail your, POS, website, video, social media (Facebook, Twitter, Instagram, Google, and Pinterest, etc.) sampling programs, trade samples, incentives, merchandising/display enhancers, and truck decals.
  • Sales support elements
    Outline all U.S. sales agents, tasting groups, media agencies, brand managers, and feet-on-street availble to support importer.
  • Samples
    Samples can be expensive if shipped from overseas, so the brand owner should attempt to get its importer in place before too many samples are sent FEDEX or DHL.

2 – What are the target price points for your Aussie beer brand?

  • First, research the market and develop an Aussie brand to target the U.S. market you are expanding into (East Coast, West Coast, Midwest).
  • Establish an F.O.B. in Australia that covers your full cost of goods and provides margin for your Brewery.
  • Estimated landed costs for containers into the U.S.; should include inland freight to Aussie Port, Export Duties, Sea Freight to the US. Port, Import Duties, Federal Excise Taxes, Importer Fees/Margin, Inland Freight to U.S. destination, State Excise Taxes, Distributor Margin (30% normal), Sales Rep Commission and Retailer Margin (25-30% normal).
  • This should lead the brand owner to Recommended PTR’s/PTC’s for each SKU.

Please find All 7 Questions You Will be Asked by US Beer Importers here: http://beveragetradenetwork.com/en/btn-academy/ready-to-export-your-craft-beer-to-usa-here-are-the-7-questions-you-will-be-asked-by-us-beer-importers–389.htm

If you are looking to export your craft beer brand to USA, we encourage you to attend US export conference on Sept 2. Check out the speakers here http://australiatradetasting.com/en/conference-26.htm

 

Australia Trade Tasting

The Perfect Summer Cider for the Heat Down Under: Profiling Australia Trade Tasting exhibitor Sidra Del Verano.

Sidra

Australia Trade Tasting exhibitor Sidra del Verano Summer Cider

Australia Trade Tasting interviews Anne Sequeira, Managing Director of Conquistador Brand Management Sidra Del Verano, on the family story behind Sidra Del Verano.

With it’s simple characteristic label and smooth, sweet taste, experience Sidra Del Verano Cider and you know that they’ve captured the essence of Australian Summer. They don’t pretend to be from down under, in fact they’re the first to state proudly that their apples are from the Basque region in Northern Spain and that their secret family recipe has been perfected over five generations, but they certainly know how to make a cider that’s the perfect choice for a hot summer’s day.

With a great fruity supporting brand line-up (Mango & Passionfruit, Blackcurrant & Cranberry, and Peach & Apricot) to go along with their traditional Spanish Apple Cider, Sidra del Verano labels are easy to drink, refreshing, and tap into a premium market for those consumers who want something special for their afternoon’s delight. We caught up with Anne Sequeira to follow along as they continue to gain momentum in Australia.

1.  What inspired Sidra Del Verano?  What is the story behind your name?

Well, Verano is made using an old recipe that has been handed down over 5 generations in the Soroa family.  Due to the product’s extremely light and refreshing nature, the recipes were produced as a summer batch for the local community in San Sebastian to enjoy during the long hot afternoon and evening of summer. Hence when we decided to  re-package this product and sell it  globally, the name “Sidra Del Verano” translating directly to “the summer Cider” was perfect.

2. When did the product launch in Australia? What has been the reponse?

Verano launched in Australia in January 2014 and has had an outstanding reponse by consumer and the trade. The product is ranged Nationally in Dan Murphy’s and also in some premium BWS stores. It is also in over 100 on-premise venues in Sydney and Melbourne. Consumers love the natural and easy drinking taste.

3.  What branding, strategy, etc. are you guys going to be highlighting at Australia Trade Tasting?

First and foremost, we want the trade to taste Verano and see for themselves the superior quality versus those of competitors. Secondly, we want the Australian trade to know that Australia is an important market for Verano and that we will be investing heavily over the next 5 years. Lastly, we will take the trade through our marketing plans which include event sponsorship, social marketing and “word of mouth” marketing.

4. How is Sidra Del Verano different to other products?

It is made from 100% freshly crushed CULINARY apples. It is the use of fresh culinary apples, as opposed to the traditional “bitter sweet” apples, that gives Verano its natural sweetness.

5.  What’s next for Sidra del Verano?

In Australia, it’s a big focus on building the brand in the on-premise to reinforce it’s premium image and gain trail. Moreover, we will be focusing on event sponsorship, social marketing and working on the ground trying to get our brand recognition up through word of mouth.

Today, Verano cider remains a Soroa family-run business, only now they export their refreshing, easy-drinking cider to over 60 countries worldwide. Sun, rain, wind, soil, passion. Verano is a cider born out of tradition and the spectacular, often rugged countryside of the Basque region.  It’s a great story about dedication to quality and tradition that has found it’s way from the northern reaches of Spain all the way to the Australian Outback.

Are you a winery, brewery, or distillery looking to expand your distribution in Australia? Exhibit and connect with leading importers and distributors at Australia Trade Tasting.

Australia Trade Tasting

 

Beer Distributors in Australia

Brewery

List of some of the leading beer distributors, importers and wholesalers in Australia.

Aussie Beverage Distributors LLC

Aussie Beverage Distributors LLC prides itself in only bringing to market the highest quality beverages in its category. ABD and its partners have a proven track record of business success in the U.S. and abroad. The products we choose to market and distribute normally have only a local presence. Once we agree on the potential of the product, we take it globally!

Contact Info:  

12929 Gulf Freeway, Suite 200, Houston, Texas 77034, 1-281-922-4446 (office) 1-281-922-4475 (fax) 1-832-367-6959 (Direct)

Aygee

Aygee Gippsland Pty. Ltd. was founded in Traralgon Victoria Australia by Arch Graham in 1950 when he commenced producing cordials and milk bar syrups from his home garage. Arch enticed his brother Allan Graham to move from Melbourne in 1951 to join him, as both had worked for Lawrence Flavours.

Contact Info:  

2 Eastern Road (P.O. Box 1164), Traralgon VIC 3844, orders@aygee.com.au, Ph. 03 5174 1291, Fax. 03 5174 0536

Beer Importers & Distributors Pty. Ltd. New South Wales (Head Office)

Beer Importers & Distributors have been importing the finest beers and ciders from around the world for the past 30 years. Thanks to our knowledge and expertise we offer some of the finest beers and ciders money can buy.

Contact Info: 

Mailing Address: P.O. Box 6392, Alexandria NSW 2015
Business Address: Unit 5/20-28 Ricketty Street, Mascot NSW 2020
Phone: 02 9667 3755, Fax: 02 9667 3017, Email: info@bidbeer.com

Europacific Liquor

EuroPacific Liquor Pty Ltd is a family owned Queensland company specialising in the importation, distribution and marketing of a range of premium alcoholic beverages from europe and Australia.  From major brands to specialty beverages, we offer a range of interesting and unique products that will set you apart from your competitors.

Contact Info:

34 Maud Street, Albany Creek Qld 4035, Mob : (+61) 0417 002 174, Ph : (+61) 07 3264 3648, Fax: (+61) 07 3325 3834, Info@europacificliquor.com.au

Experience It

Experience it” is passionate about craft beer plus high quality wines, and delivering a unique experience to our customers. Our aim is to bring you the highest quality, true craft product from around the world, in the best condition, and at the best prices.
Working with our customers as partners to drive the revolution and spread the passion!

Contact Info:

hopheads@birraitaliana.com.au, info@experienceitbeverages.com.au, National Sales – Linda Taubman +61 421 839 949, NSW Sales enquiries – Will Herborn (NSW Territory Manager) +61 (0)405 919 691, VIC / SA Sales enquiries – Joseph Park +61 (0) 456 053 741, WA Sales enquiries – Rob & Kel + 61 (0)481 453 038, Qld Sales enquiries – Joey Zoppi +61 (0)418 770 570

Liquid Mix Wa

Liquid Mix Wa is a family owned and operated business servicing the WA hospitality industry.  Liquid Mix is a wide range beverage wholesaler specialising in the service of small bars, cafes, restaurants, hotels, taverns, sporting clubs & nightclubs.

Contact Info:

Sales Manager Ben Murphy 0439 960 485, ben.murphy@liquidmix.com.au, PO Box 1222, Canning Vale DC WA 6970

Lion

Lion is proud to manage Australia’s leading beer portfolio, including XXXX, Tooheys, Hahn, James Boag, James Squire and Little Creatures. While we’re best-known for our beers, we also have a range of popular cider brands including 5 Seeds, Kirin and James Squire Orchard Crush. And on the wine front, our niche premium wine business boasts an enviable portfolio of boutique wines.

Contact Info:

Locked Bag 58, Silverwater, NSW 1811, AU: 1800 308 388     Wine: 1300 668 712

Phoenix Beers

Phoenix Beers has become synonymous with the best the international beer world has to offer. This started with Weihenstephan – the world’s oldest brewery – and world leaders in the art of science and brewing, and has progressed to a portfolio of more than 100 of the worlds most interesting beers including Sierra Nevada, Rogue, Weltenburger, and Founders.

Contact Info:

Unit 8 Dewar St, Morley, Western Australia, Australia 6062, +61 8 9275 0955, sales5@phoenixbeers.com.au

World Brands Australia.

World Brands Australia is an innovative, progressive leading importer & distributor of beers, ciders, spirits, wines & liqueurs in Australia with an impressive portfolio of some of the worlds most highly awarded and acclaimed brands.

Contact Info:

Tel: +61 8 9381 2613, Fax: +61 8 9381 2161, Email: info@wbaustralia.com.au, Postal: P.O Box 8210, Subiaco East, Western Australia, 6008

 

Craft Breweries and Distilleries are invited to come exhibit their brands in front of industry buyers at the 2015 Australia Trade Tasting.

 

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