What U.S. Wine Importers are Looking For

We are pleased to announce that Deborah M. Gray will be speaking at Australia Trade Tasting on ‘What U.S. Importers are Looking For & How To Keep Them Interested.’

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Deborah M. Gray, an Australian native and entrepreneur, founded her U.S. wine importing company, The Australian Wine Connection, in 1992 at a time when women wine business owners were scarce and knowledge of Australian wine was almost nonexistent in the U.S. Her first imports consisted of her family’s brand, The Cowra Estate, and a collection of small, family-owned vineyard brands. Deborah ultimately achieved broad national distribution with a diverse portfolio of iconic, highly rated Australian wines before selling her company in 2007.

Today, Deborah lives in Southern California where the emphasis in her company, Bluestone Wine Solutions, is on consulting and assisting others around the country with their importing needs and portfolios. Her second book, Wine Exporting to the U.S. – Strategies for Success, a comprehensive guide for the foreign wine supplier, will be published in 2015.

Come and Be Inspired by Deborah as she presents useful strategies and tips on “What U.S. Importers are Looking For & How To Keep Them Interested.”

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Don’t miss out on the remarkable content at Australia Trade Tasting this year. For More information on the great line-up of speakers at AuTT, please Click Here.

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Beer Competitions in Australia

Beer Distributors in Australia

Here is a list of the Leading Beer Competitions in Australia.  Exhibit your brands and connect around the country!

Australian International Beer Awards

Australian_International_Beer_Awards

The AIBA is Presented annually by the Royal Agricultural Society (RASV) in partnership with Federation University Australia.

The Australian International Beer Awards (AIBA) is the largest competition of its kind in the Asia Pacific region and is renowned for celebrating beer and brewing excellence in Australia and around the world.

The AIBA provides brewers with an opportunity to benchmark their beers against international industry standards and aims to create greater consumer awareness of the quality and diversity of beer styles available in Australia and internationally.

For further information regarding the Australian International Beer Awards please email events@rasv.com.au or call +61 3 9281 7444.

Australian Amateur Brewing Championship

Australian_Amateur_Brewing_Championships

The first national competition of the ABAA (Amateur Brewers Association of
Australia) was held in Sydney in 1995 in conjunction with the Ausbeer Homebrew
Expo organised by Colin Penrose. The call for entries was publicised in the magazine Ausbeer and entries were judged over several days/evenings preceding the Expo by a number of Sydney judges.

A rather informal body (the AABA – Australian Amateur Brewing Association) with
self-appointed delegates from some of the states has been responsible for deciding on
the rules and categories for the AABC, which has been run by a local organising
committee.

For more information please the website http://www.aabc.org.au/

Western Australian State Amateur Brewers Competition

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The 2014 WA State Amateur Brewers Competition (WASABC) started in 2007 by a group of dedicated amateur brewers, to offer Western Australian brewers a chance to compete at National level, at the Australian Amateur Brewing Championship (AABC).

WASABC offers you the platform to challenge your skills amongst the best brewers in the State, and get invaluable feedback from our BJCP certified judges. Whether you win or not, this feedback will help you to become a better brewer, raise the overall skill level in our State, and ultimately help developing Award winning brews.

The WASABC Organiser(s) are independent volunteer(s), who each year, work tirelessly to offer all WA amateur brewers the opportunity to showcase their pride and joy at State and National level, at the AABC, and show the country that Western Australians can brew fantastic beers!

WA is blessed with some of the best professional brewers in the country, nearly all of them started as home brewers, and we hope that WASABC contributes to nurture the next generation of professional craft brewers!

Sydney Royal Beer & Cider Show

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The Sydney Royal competitions showcase Australia’s finest produce and award the best of the best with a coveted Sydney Royal medal.

This is a fantastic opportunity to submit your finest products to benchmark them against the rest of this high-growth industry. The 2014 Show received the most number of entries ever in the history of the Competition and awarded a record eight Gold Medals and three Championships.

Vicbrew

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Vicbrew; The voice of  Craft Brewers in Victoria.

Vicbrew was established in 1995 as an informal committee primarily set-up to organise and run a Victorian Amateur/Craft/Home Brewing competition and assist with the organisation and running an Australian Amateur/Craft/Home Brewing competition. It’s members are representatives of various Victorian Home Brewing Clubs and so can provide a means of communication between the Clubs which facilitates a co-ordination of Club activities. As a secondary role, Vicbrew will, finances permitting, encourage the novice brewer by providing sponsorship of a “Best Novice Brewer” prize at sanctioned Victorian Amateur/Craft/Home Brewing competitions.

BeerFest

BEERFEST

Beerfest is held in February of each year and is organised by The Melbourne Brewers. Melbourne’s oldest Craft Brewing Club based in Melbourne’s eastern suburbs.

Beerfest is a weekend event, commencing on the Friday afternoon and finishing up on the Sunday afternoon. While beer judging dominates proceedings, other social activities are organised. Visitors are welcome to come along and view the judging and sample the beers coming off the judging tables.

2015 starts a new chapter in Beerfest history with the event moving to The Royal George Hotel in Kyneton Victoria.

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If you are a craft brewery looking to exhibit your brands in front of wholesalers, importers and distributors get involved at Australia Trade Tasting.

Spirits, Liquor & Beverage Trade Events in Australia

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We’ve compiled a list of beverage trade events where Australian spirits and liquor companies like adult beverages, craft distilleries, breweries and wineries can connect and grow their companies.

The Melbourne International Spirits Competition

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The Melbourne International Spirits Competition is the first major international spirits competition with TRADE ONLY judges.

The judges are comprised of: buyers from the top retail stores, restaurant owners, cocktail bars, hotel beverage directors, distributors and importers. Unlike other spirits competitions, these judges have purchasing power and the ability to make a direct impact on brand sales.

The spirits industry is seeking a TRADE ONLY blind judging panel spirits competition to be held in Melbourne. The retail store buyer, sommelier, restaurant beverage director, hotelier, distributor and importer will be our judges. These judges whose livelihood rely upon their skill set truly know what the consumer wants as they receive on a daily basis the feedback from the consumer of what is good and what will sell at what price.

The competition is open to all commercially produced spirits from around the world. You may submit if you are not currently being sold in Australia or the Melbourne Market.

For more information about the MISC please contact: Adam Levy (Founder) ; Tel +61 386521989 Fax + 61 386521989; adam@melbourneintlcomp.com

ALSA National Conference

Australian Liquor Stores Association

The ALSA National Conference is a must attend event for liquor retailers, owners, managers and staff.

Hear the latest thinking from influential industry and business leaders. Gain deeper insight into liquor market trends and tomorrow’s consumer. Learn to stay ahead of the curve and maintain a strong competitive position. Experience the tastes of the tropics!

An important component of the ALSA Conference is the Expo & Trade Day, which gives delegates the opportunity to have direct interaction with primary and secondary suppliers to the industry.

Is your company interested in exposing or promoting your products and services to over 200 liquor retailers, senior chain store representatives, key retail liquor industry stakeholders and suppliers?  If so, why not consider becoming an exhibitor?  You could be the missing piece of the puzzle!

For more information about the ALSA Conference, please contact: Michael Waters, Conference & Events Manager (P) 02 8335 3250.

WA Hospitality Supplier Awards

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The WA Hospitality Supplier Awards recognise outstanding suppliers, promotions and products provided to the West Australian hospitality industry.

The awards are voted on by the supplier’s customers and winners benefit from the promotion and marketing opportunities that being a WA Supplier of the Year brings.

As the authoritative voice for the hospitality industry in Western Australia, the AHA will inspire innovation, unity and industry excellence.

Purpose
To protect and develop our members interests, to achieve new levels of success and excellence and maintain the vital role of the hospitality industry as an integral part of the Australian way of life.

Contact Info: 38 Parliament Place, West Perth, WA 6005, Postal Address, PO Box 660 – West Perth, WA 6872.  Tel (08) 9321 7701, Fax: (08) 9321 7730, E-mail: exec@ahawa.asn.au

FoodService Australia

FoodService

The major attraction of FoodService Australia are the 160 exhibitors showcasing the latest food, drink and equipment.

The next show will run from 31 May – 2 June 2015 at the Royal Exhibition Building in Melbourne. It will be bigger than ever, with most exhibitors rebooking immediately at the show. Click on the links for more information on exhibiting or visiting.

If you work in the food or hospitality industry then you should be planning a visit to Foodservice Australia. Why? Because there is simply no better way to discover new ideas, new products and new suppliers.

Contact Info: Tel: 03 9999 5460, Fax: 03 9999 5461, Email: food@specialisedevents.com.au, PO Box 209, South Yarra VIC 3141

Fine Food Queensland

Fine_Food_Queensland

The next Fine Food Queensland event is taking place at the Brisbane Convention & Exhibition Center on April 10-12, 2016.

The perfect mix of Queensland’s own world class producers, alongside the best food, drink and equipment suppliers from around Australia. The new show format also offers a selection of exciting and informative new features and seminars.

Drinks at Fine Food will feature a number of local experts in the beverage industry, presenting a range of interactive and informative masterclasses. Topics will include tea, coffee and alcoholic drinks. The Beverage Theatre will also play host to the Australian Smoothie & Juice Championships 2014 – Queensland Region.

Contact Info: Diversified Communications Australia Pty Ltd, Level 5, 636 St Kilda Road, Melbourne, Victoria, 3004, Australia, Tel: + 61 3 9261 4500, Fax: + 61 3 9261 4545

The Good Food & Wine Show

Good_Food_and_Wine_Show_Melbourne

Melbournites eat & rejoice at The Good Food & Wine Show! The wait is over as Melbourne is set to become the centre of the food & wine universe over a dynamic three day weekend from 30 May – 1 June at the Melbourne Convention & Exhibition Centre.

Tour the very best food and wine regions of Australia; Yarra Valley, Barossa and McLaren Vale just to mention a few.  We’ve got them all in one destination; simply have your tasting glass and taste buds at the ready.

Drink and be merry at the Riedel A+ Australian Wine Bar, rub shoulders with famed sommeliers and vintners at the Riedel Wine Theatre or relax with a cold one in the Grazing Garden with famed food trucks.

Contact Info: Diversified Communications Australia, 424 St Kilda Road, Melbourne, 3004, Email: goodfood@divcom.net.au, Phone: 03 9261 4500

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Are you looking to connect and grow your beverage company with leading Australian Impoters, Wholesalers and Distributors?  Get Involved at Australia Trade Tasting and exhibit your brand in front of industry VIP.

Beer Festivals in Australia

Here is a great list of Beer Trade Events in Australia.  Enter your breweries in these leading events and start networking today!

Great Australian Beer Festival

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Big things brewing for third annual Great Australian Beer Festival

Victoria’s premier celebration of craft beers and ciders returns to the Geelong Racecourse on Saturday 21st February next year.

Brewers and beer lovers from Australia and beyond will again descend upon Geelong and join with locals to experience first-hand what makes GABF the most loved and unique beer fest around.

Good news spreads fast! More brewers want to come along next year. More brewers means more beers & ciders from which to taste. In fact we will have more than 200 craft beers and ciders to sip, sample and to indulge in. More free seminars to attend.

GABF 2015 will be a real celebration of craft beer with a lot more colour and a carnival feel. Get in the mood and join us by wearing something bright and fun like your favourite Hawaiian shirt or even your Mexican friends Sombrero!

Good Beer Week

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The purpose of Good Beer Week is to promote and encourage the appreciation of Good Beer to a wider audience.

The Good Beer Week is also :

  • to educate the public about Good Beer;
  • to increase the market for Good Beer;
  • to support local and regional producers of Good Beer and promote their products and venues to a wider audience.

Good Beer Week is a curated weeklong festival, coordinated and governed by the Good Beer Week committee. It is centred around:

  • Events that showcase Good Beer in its many forms held at venues and breweries in Melbourne and Victoria.
  • Consumer education events.
  • An Industry Conference for brewers, trade and retail.

The festival seeks to attract both industry professionals and existing enthusiasts, but importantly also to engage the general public in becoming aware of and appreciating Good Beer and the cultural and social possibilities surrounding it.  The festival shall be based in Melbourne, but strive to include representation from all of Australia as well as a proportion of overseas brewers, with a view to becoming the preeminent beer related festival in the Asia Pacific region.

Great Australasian Beer SpecTAPular

GREAT–AUSTRALASIAN

The Great Australasian Beer SpecTAPular (GABS) is a beer festival with a difference, celebrating the diversity of craft beer and the creativity of the breweries with some of the best craft breweries from Australia, New Zealand and internationally brewing brand new beers specifically for the event.

Several renowned European brewers called GABS 2013 one of the best beer festivals in the world. 250 + Beers – 120 World Exclusive Beers – 150 Breweries – Brewery stands – Cask Bar- Gourmet Food Market – Educational Seminars – Entertainment – Games and More!

Ballarat Beer Festival 2015

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The Ballarat Beer Festival takes place on Saturday, January 24, 2015 and features a great line-up of local and craft beers.

To complement the range of beers available for tasting, there will be an extensive range of international, local and gourmet delights to indulge your tastebuds even further!

Discover the art of pairing beer and food at the ‘Come to Life’ Beer Matching Dinner on Ballarat Beer Festival eve!

Set the scene for a weekend of beer appreciation with an indulgent five-course dinner skilfully prepared on-site by celebrity chef Stefano di Pieri, meticulously paired to matching beers from some of our favourite brewers.

Tasmanian International Beerfest 2014

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The Tasmanian International Beerfest is not just local beer – it’s international!

We’ve also locked in some great craft ciders, local Tassie food, Master Class’, Live Music and a 150 metre water front beer garden. For those of you who don’t know how big that is – you could line-up 2500 stubbies along the water’s edge and still have room for a chair or two to sit on and enjoy your favourite lager!

Breweries large and small from across Tasmania, interstate and overseas are queing up to put their best brews on show.

Meet the brewers, drink the beer and decide for yourself – Australian craft beers go head to head with the world’s best!

Whether your approach is educational, recreational or professional the Tasmanian International Beerfest offers an unparalleled opportunity to immerse yourself in the world of craft beer. Get the inside information on production and distribution. Broaden your palate and capacity for informed appreciation with tips directly from renowned brewers.

 The Canberra Craft Beer and Cider Festival

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The Canberra Craft Beer and Cider Festival has been held successfully at the Schwartz Family Company owned Mercure Canberra yearly, since 2008.

SFC is committed to heritage, whilst paving the way for innovation in the Brewing industry. This is achieved by inviting the best Breweries to exhibit their wares in accommodating and picturesque surroundings.

Through ownership of ideal venues such as Mercure Canberra, Crowne Plaza Hunter Valley and The Fairmont Resort in Leura, Schwartz Family Company are able to continue their support of the craft beer industry, whilst endeavouring to improve and expand their own portfolio.

CCBCF provides a great platform for beer enthusiasts and the whole family can enjoy the day, as there is indeed something for everyone.

Oktoberfest

Oktoberfest Brisbane is more than Australia’s largest and most authentic Oktoberfest – it’s the nation’s biggest German Festival!

Oktoberfest_Brisbane

Come and experience our iconic German Festival – it’s perfect for an after-work meet-up, leisurely family Sunday, or a buzzing evening out with friends.

Bringing together all lovers of German fun, food and culture over two weekends in October, Oktoberfest Brisbane – one of the Top 10 Oktoberfests around the world – transforms the heart of Brisbane into an authentic German town festival.

Every single aspect of the festival is organized by two Australian-German families, with German precision and inspired by their love of life, family, fun, traditions, culture, celebrating and sharing.

Since 2008 we are proud to have raised more than $125,000 for Brisbane charity, Young care.

Australia Trade Tasting

If you are a beer distributor or wholesaler looking to source new brands, get involved at Australia Trade Tasting and connect with innovative new breweries.

 

 

Melbourne Gin Company: How a Local Craft Distillery Found a National Following.

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How Andrew Marks’ passion gave Melbourne’s favourite local distillery, Melbourne Gin Company (MGC), a national home.

In many ways, The Melbourne Gin Company’s success is a product of it’s honest branding.  The classic bottle and bold, lower-case branding – mgc – has become iconic on bar rails across the country. Even though every bottle abides by simplistic marketing and spartan branding, the brand is anything but forgettable. Every time you see a bottle it subtly reminds you, “Oh, You forgot about me did you? Go on, dabble again.”

AuTT interviews Andrew Marks and gets insight into the road that MGC traveled to go national.

Andrew Marks created the Melbourne Gin Company with one idea in mind – to produce great gin.  He didn’t start out with a business plan or any gimmicks to get people on board, he just wanted to produce a gin that he was proud to label ‘Melbourne Gin Company.’   True to his desire, Andrew kept at work and experimented with countless ingredients until he perfected his gin.

Today he offers gin lovers a taste of his passion as MGC, a blend of juniper, sandalwood, orange and grapefruit peel distilates, (as well as a few others!) that make MGC a balanced, earthy bodied gin full of citric aromas and lingering herbal aromatics.

1.  MGC is proud of their origins.  Was it hard finding recognition outside of Melbourne?

Melbourne is a cultural melting pot, internationally recognized for its cosmopolitan forward thinking lifestyle. People around Australia and further afield understand that and we have found that, along with great production values, everybody is ready to embrace a product that encapsulates the idea of a bringing people and cultures together.  We’ve had such a great response across Australia and we couldn’t be more proud of our product and it’s origin.

2.  What are some of the more successful support strategies you guys have used to build your brand?

We have an online presence through social media that works wonders at connecting with the consumer.  Our team is tirelessly, communicating and giving back as much energy as we receive from our devoted fans.

At the MGC we believe that giving back to the community is extremely important.  We have been involved with the sponsorship of many local events, which reach a broad cross section of the community, as well as lots of events and charitable shows. It has been great aligning the MGC with organisations and businesses that share a common ethos and we try our hardest to find worthy partners ready to share in our passions.

3.  What do you think it is about MGC that draws the attention of the consumer?

At first, it’s the clean lines of our classic design, and clear strong branding, but the litmus test (pardon the distiller trade talk) really is the taste of the product. We spent a year developing the flavour profile and recipe.  If people buy a second bottle it is because it tastes good, not because of the branding.

4.  Micro-distilleries, and the craft industry as a whole, have really become popular. What shape do you see the market taking in the next five years and what advice do you have for small and medium sized distilleries trying to find a healthy niche moving forward?

The market is morphing as we speak. It is a very exciting space to be a part of right now. The market will continue to develop and offer many interesting and different products.  There will be some that catch the consumer strictly based on the branding and others that offer truly unique varieties.  If consumers speak loud enough, there is no limit to where the distillers will go and what they will come up with.  I think the main focus for us, as distillers, is to ensure that our products continue to taste good.

The Melbourne Gin Company has grown from a singular beginning. Every bottle proves itself a testament to Andrew’s dedication to his trade and MGC’s growth and popularity comes on the back of his vision to make his passion into a reality. The next time you go and pick up a bottle of MGC, remember Andrew’s credo, “If people buy a second bottle it’s because it tastes good.”

Australia Trade Tasting

Are you an adult beverage brand importer, distributor or wholesaler looking to source craft distilleries for your portfolio?  Get Involved at Australia Trade Tasting and connect with innovative new Aussie brands.

 

Whisky Distilleries in Australia

List_of_Australian_Whiskies

This is the second part (M-Z) of a complete list of Australian Whiskies

Nant Distillery

Just an hour from Hobart, in the mystical Central Highlands of Tasmania, is historic Nant Estate (circa 1821). Purchased by the Batt family in 2004, it continues to be lovingly and meticulously restored to its former glory. Today it is the proud home to the Nant Distilling Company, producers of the internationally renowned Nant Single Malt Whisky.

254 Nant Lane, Bothwell, Tasmania, PO Box 4 Bothwell, Tasmania 7030

P: (03) 6291 3501, F: (03) 6259 5560

New World Whisky Distillery (Starward Whisky)

The original idea of New World Whisky Distillery was to create an organic brewery. But a chance meeting at a micro-distillery captured Dave’s imagination for whisky. This shortly led to a handshake agreement to return to Melbourne and start a new distillery with some local investors. That was 2004. As with most early stage start-ups, it has been a white-knuckle experience, but through determination and a certain amount of luck, New World Whisky Distillery has released its first world class premium malt whisky: Starward.

Building 136, 181 Larkin Street, Essendon Fields, Victoria 3041, Australia

T: +61 (0)3 9005 4420 F: +61 (0)3 9005 4423

Old Hobart Distillery

Old Hobart Distillery is a boutique distillery located in Tasmania producing hand-crafted whiskies and other spirits.

Their whisky is made from some of the finest ingredients Tasmania has to offer, with barley to rival the finest in the world and water recognised as the cleanest. Their Overeem Single Malt Whisky is creating great interest to discerning palates the world over.

37 Brightwater Road, Blackmans Bay, Tasmania, 7052, Australia.

e:  info@oldhobartdistillery.com, P: (03) 6292 0004

Redlands Distillery

Redlands Distillery is one of two ‘paddock to bottle’ single malt whisky distilleries in the world (the other is Kilchoman in Scotland). They grow our own barley, draw our water from our 2km of Plenty River water frontage, steep and floor malt the barley and mash and distil in our circa 1857 granary building. A cooper prepares French oak barrels on site, and their whisky is left to mature in peace in our hop kiln. Redlands Distillery uses barrels sourced from local Tasmanian vineyards.

759 Glenora Road, Plenty, Tasmania, 7140, Australia.

e: phil@redlandsestate.com.au, P: (+0061) 3 6261 5728

Sullivans Cove Single Malt Whisky

Sullivans Cove whisky was established in 1994 at Sullivans Cove in Hobart, the birthplace of Tasmanian whisky. Sullivans Cove is the spot where the British first established the settlement that would grow into the City of Hobart.

Sullivans Cove is one of Tasmania’s most successful and widely distributed whiskies, available in 11 countries and the winner of some of the most prestigious international whisky awards.

1/14 Lamb Place, Cambridge, Tasmania, 7170, Australia.

T: +61 (03) 62485399, e: office@tasmaniadistillery.com.au
The Grove Distillery

The Grove Distillery started out as a winery, but have evolved into a distillery and brewery.  The Grove Experience offers a spirit crafted after american style bourbon as well as Gin, Vodka, Absinthe, Grappola.  They are planning on a whole variety of future spirits.

The Nano brewery produces crafted ales and as one of the only distilleries in the South West they pride themselves on their quality and unique recipes.

213 Carter Road, Wilyabrup, Margaret River, Western Australia, 6280, Australia.

e: info@thegrovevineyard.com.au, P: +61 (8) 9755 7458

Timboon Railway Shed Distillery

Visitors are warmly welcomed at Timboon Railway Shed Distillery  to sample spirits as part of the Distillery experience. On any given day the distillery will be operating, bubbling and steaming and producing spirits behind protective glass for all to see. Talk to the distiller and read through the History of Distilling in the area. and of course…. make sure you have a wee sample,

The whisky at the Timboon Railway Shed Distillery is a single malt whisky, distilled in a pot still, using malted barley as the only grain ingredient.

The Railway Yard, 1 Bailey Street, Timboon, Victoria, 3268, Australia.

P: 03 5598 3555, e:info@timboondistillery.com.au

Wild Swan Distilling Company

Wild Swan Whisky is an Australian made whisky coming from the finest grains and the freshest water available. It is with these ingredients that the master distiller is able to manufacture a smooth, rich tasting whisky. They have a blended whisky, and for those that enjoy the more traditional style of Scotch whisky then their  single malt whisky will be sure to please the toughest of whisky critics.

Wild Swan has been consistent in producing high quality spirits that have been recognized internationally.

10581 West Swan Road, Henley Brook WA 6055 Swan Valley, Western Australia, Australia.

T: +61 8 9296 6656, F: +61 8 9296 6657

William McHenry & Sons Distillery

William McHenry and Sons Distillery is Australia’s southern-most whisky distillery and with its family heritage makes it the southernmost family run distillery in the world. Its southern location takes advantage of the cool-moist-maritime environment, giving the maturing spirit the right conditions to make the most of its time in the wooden barrels. The property also has its own abundant pure spring water which becomes the heart of the developing spirit.

229 Radnor Road, Port Arthur, Tasmania, 7182, Australia.

T:03 6250 2533, M:0417 559 967, e: williamfmchenry@gmail.com

Are you an Australian Distillery looking to connect with top buyers or Australian distributor or importer looking to source Australian Whiskies? Get Involved at Australia Trade Tasting.

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The Perfect Summer Cider for the Heat Down Under: Profiling Australia Trade Tasting exhibitor Sidra Del Verano.

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Australia Trade Tasting exhibitor Sidra del Verano Summer Cider

Australia Trade Tasting interviews Anne Sequeira, Managing Director of Conquistador Brand Management Sidra Del Verano, on the family story behind Sidra Del Verano.

With it’s simple characteristic label and smooth, sweet taste, experience Sidra Del Verano Cider and you know that they’ve captured the essence of Australian Summer. They don’t pretend to be from down under, in fact they’re the first to state proudly that their apples are from the Basque region in Northern Spain and that their secret family recipe has been perfected over five generations, but they certainly know how to make a cider that’s the perfect choice for a hot summer’s day.

With a great fruity supporting brand line-up (Mango & Passionfruit, Blackcurrant & Cranberry, and Peach & Apricot) to go along with their traditional Spanish Apple Cider, Sidra del Verano labels are easy to drink, refreshing, and tap into a premium market for those consumers who want something special for their afternoon’s delight. We caught up with Anne Sequeira to follow along as they continue to gain momentum in Australia.

1.  What inspired Sidra Del Verano?  What is the story behind your name?

Well, Verano is made using an old recipe that has been handed down over 5 generations in the Soroa family.  Due to the product’s extremely light and refreshing nature, the recipes were produced as a summer batch for the local community in San Sebastian to enjoy during the long hot afternoon and evening of summer. Hence when we decided to  re-package this product and sell it  globally, the name “Sidra Del Verano” translating directly to “the summer Cider” was perfect.

2. When did the product launch in Australia? What has been the reponse?

Verano launched in Australia in January 2014 and has had an outstanding reponse by consumer and the trade. The product is ranged Nationally in Dan Murphy’s and also in some premium BWS stores. It is also in over 100 on-premise venues in Sydney and Melbourne. Consumers love the natural and easy drinking taste.

3.  What branding, strategy, etc. are you guys going to be highlighting at Australia Trade Tasting?

First and foremost, we want the trade to taste Verano and see for themselves the superior quality versus those of competitors. Secondly, we want the Australian trade to know that Australia is an important market for Verano and that we will be investing heavily over the next 5 years. Lastly, we will take the trade through our marketing plans which include event sponsorship, social marketing and “word of mouth” marketing.

4. How is Sidra Del Verano different to other products?

It is made from 100% freshly crushed CULINARY apples. It is the use of fresh culinary apples, as opposed to the traditional “bitter sweet” apples, that gives Verano its natural sweetness.

5.  What’s next for Sidra del Verano?

In Australia, it’s a big focus on building the brand in the on-premise to reinforce it’s premium image and gain trail. Moreover, we will be focusing on event sponsorship, social marketing and working on the ground trying to get our brand recognition up through word of mouth.

Today, Verano cider remains a Soroa family-run business, only now they export their refreshing, easy-drinking cider to over 60 countries worldwide. Sun, rain, wind, soil, passion. Verano is a cider born out of tradition and the spectacular, often rugged countryside of the Basque region.  It’s a great story about dedication to quality and tradition that has found it’s way from the northern reaches of Spain all the way to the Australian Outback.

Are you a winery, brewery, or distillery looking to expand your distribution in Australia? Exhibit and connect with leading importers and distributors at Australia Trade Tasting.

Australia Trade Tasting

 

Craft Distilleries in Australia

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A List of Unique Craft Distilleries in Australia

The Australian Distillery

The Australian Distillery is Nestled amongst the picturesque rolling hills and pristine beaches of the Illawarra, The Australian Distillery produces premium world class spirits using only the finest Australian grains and the purest of waters.
Using unique blends of the finest ingredients, our spirits are hand crafted by a master distiller. Our traditional hand beaten copper pot stills capture the authentic flavours and aromas that truly reflect the highest standards of premium spirits.

Australian Spirits Distilling Co. Pty Ltd
PO Box 174, GERRINGONG NSW 2534
P: 02 4234 3555, F: 02 4234 3888, M: 0422 880 727, E: chris@theaustdistillery.com.au

Great Southern Distilling Company

Great Southern Distilling Company is a boutique distillery, producing premium quality spirits using time honoured techniques and traditional copper pot stills.
The distillery sits on the edge of the Princess Royal Harbour in Albany on the South West coast of Western Australia.  The beauty of the region is undeniable, forests tall and rich, beaches white and endless, rain fresh from melted Antarctic snow caps.
Using locally sourced ingredients of outstanding quality they produce small batches of hand crafted spirits. Limeburners Single Malt Whisky is produced from Southern Wheat Belt barley and the white spirits are distilled using grapes from the Great Southern and Margaret River wine regions.

252 Frenchman Bay Rd.,
Robinson, Albany, WA 6330
E-mail: manager@distillery.com.au
Phone: 08 9842 5363
Mailing Address: PO Box 1597, Albany WA 6331

Lark Distillery

Lark Distillery is an Australian single malt whisky, proudly unique in character and style, crafted in small batches exclusively from pure Tasmanian ingredients, matured in small barrels, hand-bottled by whisky lovers in Tasmania for whisky lovers world-wide.

Lark Distillery was the first licensed distillery in Tasmania since 1839. It was established in 1992 to produce  Australian malt whisky, rich in character with a big finish using Tasmanian ingredients

Phone 03 6231 9088, Fax: 03 6231 9082
Address: 14 Davey Street, Hobart 7000, Tasmania, Australia

Hoochery Distillery

Don’t be fooled by imitations – Hoochery Distillery claim to make the only Rum in Western Australia, With the red-eyed crocodile representing their regalia. They urge you to ask the other rums where they were really made, distilled and bottled — they can’t say Kununurra!

Distillery Telephone: 08 9168 2467, Office Telephone: 08 9168 2122,
Office Address: 300 Weaber Plains Road, Kununurra, 6743, WA, Postal Address: Po Box 497, Kununurra, 6743, WA

The West Winds Gin

The West Winds Gin is a gin lovers gin, set apart by utilizing native botanicals like wattle seed and bush tomato and the pristine waters of Margaret River in Western Australia.

“The West Winds” name is a tribute to the ocean breezes used for centuries by sailors to cross the Indian Ocean from South Africa to the west coast of Australia and beyond in a search for the riches of the new world.

Phone: 0412 THE GIN
Email: jeremy@thewestwindsgin.com

Kangaroo Island Spirits

Kangaroo Island Spirits makes premium Australian Gin, Vodka and Liqueurs. Their cellar door on Kangaroo Island offers tastings of our award winning range and is also the home to an 80lt copper pot still.

Premium spirits include their flagship gins; Wild Gin,O Gin and Mulberry Gin (seasonal product), as well as other spirits and liqueurs available.

856 Playford Highway
Cygnet River, South Australia, Australia
+61 408 818 012

Starward Distillery

STARWARD began with a simple vision: offer the world a modern whisky unshackled from tradition. This whisky is the culmination of nine years of research and development. Working with Australian barley and barrels they adjusted and re-adjusted distilling and maturation techniques from around the world – continually observing the influence of time, place and the natural elements.

STARWARD borrows from the past without being constrained by it, and combines it with the best Australia has to offer: barley, barrels, and climate.
This world class malt is a true reflection of the place and people who make it.

New World Whisky Distillery
181 Larkin Street
Essendon Fields VIC 3041
Tel. 03 9005 4420
info@standard.com.au

Are you a buyer looking to Source new Australian Distilleries for your portfolio?  Come connect with new and innovative Australian Distilleries at the Australian Trade Tasting.

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Melbourne International Beverage Competition Will Present Winners at Australia Trade Tasting.

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Australia Trade Tasting and Melbourne International Beverage Competition are pleased to announced that the winners of the Melbourne International Wine Competition and Spirits Competition will be presented on 31st Auguest, 2015 on the first day of tastings at Australia Trade Tasting.

The Melbourne International Wine Competition is the first major international wine competition with TRADE ONLY judges comprised of: buyers from the top retail stores, sommeliers, restaurant owners, hotel beverage directors, distributors and importers. Unlike other wine competitions, these judges have purchasing power and the ability to make a direct impact on brand sales

 

About Australia Trade Tasting

Australia Trade Tastings is an exclusive wine, beer, cider and spirits event with real industry buyers as judges dedicated to serving the independent sector of the Australian beverage industry.  Servicing both Melbourne and Sydney, the event is designed to spotlight outstanding wine, beer, and spirit brands in front of industry VIPs. More info at: www.australiatradetasting.com