Australia Trade Tasting Profiles Pure Vision and Nature’s Step Wines
Light’s View Wines has been helping pioneer the organic movement with their Pure Vision and Nature’s Step brands. Bursting with fruit and reflecting a distinctly pure terroir, their organic line-up is something special.
While organic wines may have appealed to a select market a decade ago, it only takes an afternoon tasting Pure Vision and Nature’s Step’s offering of dynamic varietals to taste why the category is a leading example of what innovation is bringing to the industry. As some of the few organic selections coming from Adelaide Plains, consumers and critics alike are quick to identify that these wines are far more impressive than just another boutique offering.
Light’s View Wines has been helping pioneer the organic movement with their Pure Vision and Nature’s Step brands. Bursting with fruit and reflecting a distinctly pure terroir, their organic line-up is something special. The Mediterranean like climate of Adelaide Hills and Light’s View’s forty year old, converted organic vineyards are the perfect recipe for a showcase wine and they’ve been getting their fair share of attention.
It’s their vision to become one of South Australia’s leading wine companies in all areas of business while maintaining top quality organic standards in their vineyards. Between their diverse line-up and unique story, Light’s View’s organic wine brands really shine. We talked with Teresa Carypidis and asked her about what it means to be on the leading edge of such an exciting new category.
Light’s View is a really interesting name – how did you decide on it?
The name Light’s View originates from Lt. Colonel William Light – the first surveyor general of South Australia. In 1836, he chose Adelaide as the capital city for South Australia, designed the city centre, and created the park lands. We chose the name ‘Light’s View’ Wines because we are proud of the history behind our terroir and want people around the world to know the story behind our Adelaide based winery. The Colonel’s role in founding and designing Adelaide is remembered at Light’s Vision.
What does it mean to be and How Long have Nature’s Step and Pure Vision been ‘certified’ Organic?
Our vineyards have been 100% certified organic since 2010. Becoming certified organic takes a lot of time and (money) and patience. In order to be certified we went through a strict 3 year conversion process with a certifying body.
We have eliminated the use of synthetic chemicals, fertilisers and pesticides, which over the years can be detrimental to the soil, planet and the wine drinker. Now, nearly five years on, the soils are clean and feed off living organisms. Being certified organic means that consumers can trust that our vineyards are grown and our wine is produced in accordance with national organic standards. We are also USDA certified which means our wines meet the strict organic criteria for USA enabling us to widen our export market.
What kind of consumers do your organic wines really resonate with?
Our organic wines are targeted to the modern day wine drinker looking for a healthier alternative to conventional wines without compromising quality. Our wines are low in sulphur, so we also reach out to those consumers who have sulphur allergies, as they find it difficult to drink and enjoy conventional wine. We want our customer’s to drink and enjoy our organic wines – without the nasty side-effects.
What are you excited about showing Industry buyers and media at
Australia Trade Tasting?
We cannot wait to show the buyers at Australia Trade Tasting our award winning organic wine range. We have created a unique range of organic wines that are affordable for the market. Come and see for yourself how fresh and fruity our wines are – customer’s will love them. We also want to share our families’ journey into the organic wine business and how excited we are to be a part of the organic movement.
An icon brand of the South Australia wine industry, Pure Vision and Nature’s Step are perfect examples of how good a truly organic offering can be. The cool coastal breezes and abundance of sunshine in the Adelaide Hills create ideal weather conditions for their vineyards to thrive under the certified organic requirements. The vineyards yield some of the country’s most unique grapes and they are taking advantage of the opportunity they present by making some remarkably unique wines with every one. The evidence is in the purity of their offering – these wines reflects the story of an extraordinary team and their commitment to their home, our country and the future of a sustainable wine industry for everyone.
Are you a wine importer, or distributor looking for organic wines for your portfolio? Get involved with Australia Trade Tasting and connect with some leading Australian wineries.