Top 10 Distribution Tips For Local and Imported Craft Breweries in Australia

10 Tips for Beer Distribution in Australia

Looking to find new distribution partners in Australia for your Craft Brewery?

Wondering if you should open your own Brew Pub retail store or partner with large wholesalers?

David Lipman, founder of Beer & Brewer magazine and Drinks Hub, outlines ten top tips for distributing your craft beer in Australia.

With 3000+ local and imported beers regularly available in Australia and room for only 150 beer SKUs in a bottleshop, or 30 in a pub, does a craft brewery open their own retail venue to guarantee distribution, but lack volume, or go for volume in the wholesale market with lower margin and fierce competition? Beer Distribution in Australia has a lot less barriers to entry in the supply chain compared to the 3-tier system in the USA. However, with a small population and high production costs per carton compared to imported beer, local craft brewers really need to do their business planning prior to start-up to ensure the route to market chosen suits the target retail price, category/style of beer, brand story and cash flow of the business.

Distribution and excise are two of the most underestimated items in the business of brewing by craft breweries. 

1.       Have a quality product and credible brand identity/story/packaging

  • Invest in a consultant brewer or appoint a head brewer for the recipe development
  • Invest in a design agency for the packaging (label, cluster or other, cartons, bottle, decal, tap handles)
  • Invest in research (Roy Morgan and Survey Monkey or media readership/subscriber lists for e.g.) on what consumers are the target audience and sales data (IRi Aztec and the LMAA) on what styles and categories your beers will sit in (i.e. what are the best-selling beers in the regions and categories you are positioning your brand in.)
  • Enter your beers in competitions to prove quality as some retail beer buyers will buy based on gold medals and trophy winners even though consumers will rarely buy craft beer based on awards.  Consumers tend to buy based on occasion, price and the brand story most of the time.
  • Ensure the brand story is authentic, original, credible, and you have brand notoriety in your local market to prove its popularity. The brewer is the rock star and consumers love meeting the brewer while the region the brand is from (or the history or circumstance the brand was established) is important to promote the story. Don’t just focus on selling the brand based on quality and awards.

Heat is a major contributor to aging the beer, particularly in transit from brewery to retailer as it’s expensive to transport beer in cold-freight. Pasteurization heats up the packaged beer for a short period of time, it is not affected by heat in transit as much as an un-pasteurized beer. Craft beer is all about flavour; it’s a selling point to be unfiltered and unpasteurized. Pasteurization is said to remove 30% of flavour, however it all depends on your distribution model and the style of beer.

If you have a brew pub then there is no need for pasteurization as there is no time period from beer being transported from the brewery to the retailer and very little time sitting on a shelf or in a keg. However for the wholesale market, flash or tunnel pasteurization should be considered to control quality rather than let heat affect the beer for extended periods of time. Given beer is very rarely cold-freighted all the way from brewery door to the retailer shelf, the beer is not being consumed as the brewer intended. This is particularly the case for lagers, which are fermented at colder temperatures and affected by heat more than ales. The cardboard smell of heat affected beers is particularly noticeable in lagers that have little aroma or full-flavoured taste to hide behind.

2.       Understand Australian distribution (on- and off-premise), regulations, excise, and parallel importing

When the brewer understands the challenges, pressures, margins and price points of the importer/distributor and retailer, it makes the relationship and sell-in professional and respectful.

There are approximately 14,000 on-premise and 9,000 off-premise licensed outlets nationally. However, there are a lot more licensed venues when you include Restaurants, Clubs and Cafes. In NSW (18,000+) and Vic (20,000+) alone there are 38,000+ non-traditional licensed venues. Restaurants are a great target for craft beer. Given the beer lists are small, it makes the chance of getting picked by the consumer much better. Restaurants are also more willing to pay the listed wholesale price because they can mark the beer up more than bottleshops. Craft beer is all about pairing great beer with great food and restaurants also give the consumer that ultimate experience.

Parallel importing is legal in Australia, meaning an imported beer can be imported via a wholesaler and not the brewery. Retailers can buy direct from breweries and exporters, there is no 3-tier system like the USA.

Tap and Fridge Contracts exist in the on-premise and, with the average number of taps per pub being 8, venues are very limited in what they can put on tap outside the contracted brands. The opportunities for third parties (not in a contract) are guest taps, approaching freehouses with no contracts, or hoping the hoteliers catch on that customers are demanding more variety than what the contracted breweries are offering. The last opportunity hinges on the hotelier having not contracted out 70-100% of their taps, and hoping for 50% or less.

Given tap contracts, alternative routes to market are using growlers or stand-alone draught beer systems which provide the venue another tap point for the bar or event/function room.

Excise is an indirect tax as a fixed cost to draught and bottled beer. It goes up every 6 months by CPI. Its payable in seven days of leaving the brewery or bond store, even though it’s not paid for, for up to 90 days by retailers which can create a cash flow crisis for many craft brewers. There is an excise rebate for local microbreweries, up to $30,000 per annum received in the following financial year. Microbreweries are able to apply with the ATO to pay excise in 30 days rather than seven days. Many distributors or brewers will use a bond store to postpone payment of the excise until the beer is ordered and dispatched from the bonded site to allow maximizing production runs as well as minimize costs per carton and help margins and profitability.

3.       Understand COGS, margins and retail pricing for the category your beer sits in – are you competitive? Do you start contract brewing first or own equipment?

Distributors work off around 30% margins and retailers will buy cartons around a 25% margin while making around 40% on 6-packs and more on single bottle sales.

Repeat business is crucial to run a sustainable business. If your price is too high you run the risk of your beer being ordered once by consumers looking to try it one time before they move back to their regular, more affordable craft beers (known as repertoire drinkers.) However if you have low COGs or low fixed operating costs and are happy with less profit dollars, then higher prices can work if you sell the volumes needed to cover your costs.

The average retail price for a carton of local craft beer (any style, any ABV) in Australia is $64.50, whereas for imported craft beer its 13% higher at $74 per carton (8 litres). As mentioned in a previous article on the AuTT blog, the average ex-excise brewer wholesale price for imported craft beer is $17.50 and local craft beer is more like $35. Being 100% higher, local craft brewers are faced with a lot of competition from imported beer. However with the AUD/USA drastically softening (end of 2014) this will help local craft brewers’ price competitiveness.

Most consumers are purchasing craft beer as 6-packs, mixed 6-packs, or by the bottle. If you are pricing your beer to be sold above these prices then volumes will come down. It’s a matter of summing your COGs, the fixed operating costs you need to recoup, and your distributor and retailer margins to arrive at a retail price that is competitive against the mainstream craft or smaller craft brewers.

To work out excise here is the calculation: You need to find out the excise per litre of alcohol for kegs (>49.5 L) which is 40% less than kegs/bottles (less than 49.5 L).

Formula: Volume in Litres of the package x (Alcohol strength – 1.15) x Per Litre Cost of Alcohol.

E.g. from excise prices in February 2014

·         Carton of 24 x 330mL 4.3% ABV = 7.92 x (4.3-1.15) x $46.30 = $11.55+GST.

·         50 L keg of the same beer 4.3% ABV = 50 x (4.3-1.15) x $32.60 = $51.35+GST.

If price is important then you could contract brew to begin with, then once beer volumes get large enough you can invest in brewing equipment. This option allows the capital to be invested in sales teams, recipe development, packaging, promotion, travel, events, etc, and not sitting in stainless steel.

4.       Decide on the route to market and volumes to be profitable – wholesale or retail?

For the most part, this comes down to how much capital you have or can raise (for items in point 1),  how much profit you wish to make for shareholders, and if you going to work in the business with long hours or hire staff. The retail route is very profitable from a production and sell price perspective, while high costs in rent, staff, loadings, and other overhead such as marketing, is needed to ensure enough daily patronage. From a production point of view, you can make decent returns from producing 100,000 litres a year. On the other hand, if you go the wholesale route, you need to produce around 1-1.5 million litres a year to be sustainable and decide on owning equipment or contract brewing.

5.       Retail Distribution – Fresh beer and recruiting or partnering with a hospitality and marketing team to ensuring daily patronage

As mentioned in point 4, this is the most profitable form of selling craft beer and requires a fraction of the beer to be produced to be sustainable, as long as the venue itself is run efficiently and marketed to the local community. There are approximately 70 brewpub/breweries with hotel operating hours out of the 200 breweries in Australia.

Craft Beer Distribution in Australia

6.       Wholesale Distribution – Pasteurization and deciding on whether you will have a sales team, use a warehouse/logistics company, or appoint a distributor/retailer

As mentioned in point 4, given the costs of packaging and the fact that excise is 40% higher in bottles (unless you focus on 50L kegs, which is stifled by tap contracts), you need to brew a lot more beer to make the business sustainable.  See point 1 regarding considering pasteurization for the wholesale market, it’s a necessity for export.

There are three clear options in deciding the route to market for wholesale and they depend on your capital raising and how much volume you plan or need to achieve to meet profit targets:

(i)      Have your own sales team

This is the most ideal scenario.  As you have your own employees representing only your brand(s) in a highly competitive market, you know your brand is #1 on the list and #1 priority. The biggest obstacles in being able to use this route are having enough beer sales to support the sales team and a retailer or distributor’s insecurity in ccommitting to such large volumes with no track record, unless you have some serious ATL and BTL marketing budgets. A logical plan would be to start with point (ii) or (iii) then aim to get to have your own sales team in the medium to long term.

(ii)    Use a warehouse/logistics company with brand ambassador(s)

Start-ups with little budget or small overheads, can do the sales themselves, and grow the distribution organically, albeit over a longer period than point (iii) below. The important part of this route is to ensure you have warehouses on the east and west coast (given the sheer size of Australia) to store product close to customers. The reason for both warehouses is so that you can provide customer service with a short turnaround time from order to delivery and you can provide metro freight costs, rather than interstate freight costs. You will need to do the sales yourself, or appoint brand ambassadors/sales reps to generate the orders, for the warehouse/logistics company to pick/pack the orders for you. Consider if you can find bonded stores to warehouse your stock on the east and west coast, to help paying excise later. See point 7 below for a company list.

(iii)   Appoint a distributor/retailer

More and more these days, retailers are time poor and getting bombarded by sales reps from individual brand owners. Retailers will see around 40 reps a week for existing supply, let alone new brands/SKUs. Retailers prefer to talk to distributors who they already deal with that represent a number of brands all handled by the one account manager. This step ensures your brand is sitting in a portfolio that has relationships already in place. There are a number of distributors to choose, such as wine only (where you beer brand is their exclusive beer brand), a drinks distributor, or a dedicated craft beer distributor. It’s important, for any of these, that you ensure your brand doesn’t sit in the portfolio. You need to be continuously communicating with all reps looking after your brand.  Inform them of the product, its USPs, sales data success in other markets, awards, festivals/dinners at which customers can meet the brand team, sales targets, incentives and promotional support (as mentioned in point 9 below).  It’s a matter of asking what they need and what you can afford, to ensure volumes are met so that both you and the distributor are making profit.

Another option is go direct to the retailer as they can act as importer / distributor / retailer. This can be achieved via offering your brand exclusively to the retailer (if they are large enough), certain SKUs exclusive to the retailer, or brewing specific SKUs under an exclusive brand name for the retailer.  The last option gives them a lot of rapport with the beer to sell it, as it’s their own beer and they make more margin.

7.       Warehouse/Logistics Companies in Australia

Elite Logistics NSW www.elitewinelogistics.com.au
Warehousing & Distribution Solutions NSW www.wads.com.au
Locke Logistics Vic www.lockelogistics.com.au

cropped-Australia_tastings_home_0922-1.jpg

8.       Distributors in Australia

Type Distributor/Logistics Company State Web site
Beer Artisans of Amber NSW www.artisansofamber.com
Beer Beer Importers & Distributors National www.bidbeer.com
Beer Experienceit / Birra Italiana NSW www.birraitaliana.com.au
Beer Hops and More NSW bradflowers@hotmail.com
Beer Nordic Beverages (Balmain) NSW http://nordicbevs.com/
Beer Micro Beer Club NT www.microbeerclub.com.au
Beer Australian Trade Partners Qld www.australiantradepartners.com.au
Beer Calibre Craft Beer Trading Co Qld www.calibrebeer.com
Beer Europacific Liquor Pty Ltd Qld www.europacificliquor.com.au
Beer Fluid Boutique Liquor Qld www.fluidboutiqueliquor.com.au
Beer Decant Beer SA http://decantbeer.com/
Beer Palais Imports SA www.palaisimports.com.au
Beer Beer Importers & Distributors Vic www.bidbeer.com
Beer Better Beer Imports Vic www.betterbeerimports.com
Beer Boutique Beverage Distributors Vic www.boutiquebev.com.au
Beer Kaya Group for Efes Pilsener Vic www.kayagr.com
Beer Northdown, Craft Beer Movement Vic www.northdown.com.au
Beer Trumer Australia Pty Ltd Vic www.trumer-australia.com
Beer Beverage Australia Pty Ltd WA www.beverageaustralia.com.au
Beer PDH Imports WA phdimports@bigpond.com
Beer Trumer Australia WA www.trumer-australia.com
Beer/Cider DrinkWorks NSW www.drinkworks.com.au
Beer/Cider Phoenix Beers WA www.phoenixbeers.com.au
Beer/Cider The Beer & Cider Company WA www.beerandcider.com.au
BWS Bevchain National www.bevchain.com.au
BWS Bacardi Lion NSW ww.bacardilion.com
BWS Beach Ave Wholesalers NSW www.baw.com.au
BWS D’Aquin Group (NILWA) NSW www.daquinogroup.com.au
BWS Diageo Australia NSW www.diageo.com.au
BWS G H Cole & Son NSW www.nilwa.com.au
BWS Granduer Brew NSW www.grandeurbrew.com.au
BWS Kollaras NSW www.kollarasgroup.com
BWS LION Co NSW www.lionco.com.au
BWS Peter Doyle Cellars NSW www.nilwa.com.au
BWS Pure Beverages Pty Ltd NSW www.purebeverages.com.au
BWS Suntory (Aust) Pty Ltd NSW www.suntory.com.au
BWS Liquid Specialty Beverages Qld www.liquidsb.com.au
BWS Rivercity Wholesale Liquor Qld www.rivercity.com.au
BWS Empire Liquor SA www.empireliquor.com.au
BWS VOK Beverages SA www.vok.com.au
BWS Polkadot Liquor Tas www.polkadotliquor.com
BWS BDS Marketing Vic www.bdsmarketing.com.au
BWS Beach Ave Wholesalers Vic www.baw.com.au
BWS Enoteca Sileno Vic www.enoteca.com.au
BWS HT Beverages Vic www.htbeverages.com.au
BWS FM Liquor WA www.fmliquor.com.au
BWS Liquid Mix WA www.liquidmixwa.com.au
BWS Food Combined Wines and Foods NSW www.combinedwines.com.au
BWS Food Blackwood Lane Vic www.blackwoodlane.com
BWS Food Festival City Food & Liquor Vic www.festivalcitywines.com.au
Chinese BWS Food ETTASON Pty Ltd NSW www.ettason.com.au
Distributor ALM Liquor National www.almliquor.com.au
Distributor Hotel Liquor Wholesalers National www.bottlemart.com.au
Distributor ILG Co-operative Ltd NSW www.ilg.com.au
Distributor Paramount Liquor Vic www.paramountliquor.com.au
Distributor Premium Beverages Vic www.premiumbeverages.com.au
Distributor S & P Liquor NSW peterpizanis@optusnet.com.au
European BWS Urban Beverage Imports NSW www.urbanpurveyor.com/urban_imports
Hospitality Stirling Global Services NSW www.gohospitality.com.au
Japanese BWS Food Japan Food Corp NSW www.jfcaustralia.com.au
Logistics/Warehousing Elite Logistics NSW www.elitewinelogistics.com.au
Logistics/Warehousing Warehousing & Distribution Solutions NSW www.wads.com.au
Logistics/Warehousing Locke Logistics Vic www.lockelogistics.com.au
On-premise NILWA National www.nilwa.com.au
IBEV GLOBAL P/L Vic www.ibev.com.au
RTS The Daiquiri Group Qld www.daiquirigroup.com
Spanish wine/cider/beer Broadway Liquor NSW www.broadwayliquor.com.au
Whisky barmania! NSW www.barmania.com.au
Wine Red & White National www.redandwhite.com.au
Wine Bacchus Wine Merchant NSW www.bacchuswinemerchant.com.au
Wine Vintners NSW www.vintnersmerchants.com.au
Wine Off the Vine Wine Merchants SA www.offthevinewines.com
Wine Samuel Smith & Son (Yalumba Wine Company) SA www.samsmith.com
Wine Vintners Vic www.vintnersmerchants.com.au
Wine Dave Mullen Wine Agency WA
Wine Lionel Samson WA www.lionelsamsonandson.com.au
Wine/Beer Wines of Chile Pty Ltd NSW www.winesofchile.com.au
Wine/Beer Arquilla NSW/Vic www.arquilla.com
Wine/Beer Arquilla Vic www.arquilla.com
Oz North Food & Liquor Wholesalers Pty Ltd NT www.ozfcws.com.au
G&S Wasseige – Belgian Imports QLD
Australasian Imports Pty Ltd SA www.aimportg.com.au

9.       Promotion and Marketing

Support the distributor/retailer with social media, events, eNewsletter, marketing dollars, PR, point of sale, merchandise, in-store tastings, meet the brewer, dinners, festivals, samples, Buy 10 get 1 free, etc.

Join and support the industry associations (the retail association members are your prospective customers and helps you understand their challenges and opportunities). Some industry associations are: ALSA, CBIA, ARCBA, AHA, LMAA. Also see the retail associations for their member lists for retailer banner groups and retailers to target as sales prospects.

10.   Growing Pains/Customer Service – What contingencies are in place to cope with excess demand?

When the great thing happens of demand exceeding supply, what plans do you have for access to more capital for more fermenters and bright beer tanks. Rather than buying equipment, you could contract brew your excess demand. Don’t forget to go over all considerations for ensuring you don’t miss out on any sales and you can provide good customer service to existing and future customers.


 

By David Lipman, Founder Beer & Brewer Magazine and Drinks Hub.

Drinks_Hub

David Lipman Bio:

David’s passion for beer began in 2002 as a Cellarman at The Whitehorse on Parson’s Green and The Porterhouse Covent Garden, two institutions for great local and imported beer in London. In 2007 David founded Beer & Brewer magazine and www.beerandbrewer.com, and finished up as Publisher/Editor in May 2014. David has published as Editor-in-Chief five books on beer, including Ultimate Beer Guide Australia & NZ (2011), Craft Beer Trade Buyers Guide (2012), Breweries of Australia: A History 2nd Edn (2012), Best 100 Beers Australia (2013) and Beer Buyers’ Guide Australia & NZ (2013) www.beerbuyersguide.com.au. David has also published booklets on beer & food matching for Beer & Brewer magazine and BBQ School. David has launched three beer events including Beer & Brewer Expo (2009, Melbourne), Beer & Brewer Awards (2010, Sydney) and Beer & Brewer Conference (2012, Melbourne). These days David continues his passion hosting corporate tastings (including at the Sydney Opera House and Taste Festivals Australia). David has also just launched Drinks Hub, an exporter of Australian premium drinks, including craft beer, cider, spirits.

Beer Competitions in Australia

Beer Distributors in Australia

Here is a list of the Leading Beer Competitions in Australia.  Exhibit your brands and connect around the country!

Australian International Beer Awards

Australian_International_Beer_Awards

The AIBA is Presented annually by the Royal Agricultural Society (RASV) in partnership with Federation University Australia.

The Australian International Beer Awards (AIBA) is the largest competition of its kind in the Asia Pacific region and is renowned for celebrating beer and brewing excellence in Australia and around the world.

The AIBA provides brewers with an opportunity to benchmark their beers against international industry standards and aims to create greater consumer awareness of the quality and diversity of beer styles available in Australia and internationally.

For further information regarding the Australian International Beer Awards please email events@rasv.com.au or call +61 3 9281 7444.

Australian Amateur Brewing Championship

Australian_Amateur_Brewing_Championships

The first national competition of the ABAA (Amateur Brewers Association of
Australia) was held in Sydney in 1995 in conjunction with the Ausbeer Homebrew
Expo organised by Colin Penrose. The call for entries was publicised in the magazine Ausbeer and entries were judged over several days/evenings preceding the Expo by a number of Sydney judges.

A rather informal body (the AABA – Australian Amateur Brewing Association) with
self-appointed delegates from some of the states has been responsible for deciding on
the rules and categories for the AABC, which has been run by a local organising
committee.

For more information please the website http://www.aabc.org.au/

Western Australian State Amateur Brewers Competition

Western_Australian_State_Amateur_Brewers_Competition

The 2014 WA State Amateur Brewers Competition (WASABC) started in 2007 by a group of dedicated amateur brewers, to offer Western Australian brewers a chance to compete at National level, at the Australian Amateur Brewing Championship (AABC).

WASABC offers you the platform to challenge your skills amongst the best brewers in the State, and get invaluable feedback from our BJCP certified judges. Whether you win or not, this feedback will help you to become a better brewer, raise the overall skill level in our State, and ultimately help developing Award winning brews.

The WASABC Organiser(s) are independent volunteer(s), who each year, work tirelessly to offer all WA amateur brewers the opportunity to showcase their pride and joy at State and National level, at the AABC, and show the country that Western Australians can brew fantastic beers!

WA is blessed with some of the best professional brewers in the country, nearly all of them started as home brewers, and we hope that WASABC contributes to nurture the next generation of professional craft brewers!

Sydney Royal Beer & Cider Show

Sydney_Royal_Beer_and_Cider_Competition

The Sydney Royal competitions showcase Australia’s finest produce and award the best of the best with a coveted Sydney Royal medal.

This is a fantastic opportunity to submit your finest products to benchmark them against the rest of this high-growth industry. The 2014 Show received the most number of entries ever in the history of the Competition and awarded a record eight Gold Medals and three Championships.

Vicbrew

Vicbrewlogo

Vicbrew; The voice of  Craft Brewers in Victoria.

Vicbrew was established in 1995 as an informal committee primarily set-up to organise and run a Victorian Amateur/Craft/Home Brewing competition and assist with the organisation and running an Australian Amateur/Craft/Home Brewing competition. It’s members are representatives of various Victorian Home Brewing Clubs and so can provide a means of communication between the Clubs which facilitates a co-ordination of Club activities. As a secondary role, Vicbrew will, finances permitting, encourage the novice brewer by providing sponsorship of a “Best Novice Brewer” prize at sanctioned Victorian Amateur/Craft/Home Brewing competitions.

BeerFest

BEERFEST

Beerfest is held in February of each year and is organised by The Melbourne Brewers. Melbourne’s oldest Craft Brewing Club based in Melbourne’s eastern suburbs.

Beerfest is a weekend event, commencing on the Friday afternoon and finishing up on the Sunday afternoon. While beer judging dominates proceedings, other social activities are organised. Visitors are welcome to come along and view the judging and sample the beers coming off the judging tables.

2015 starts a new chapter in Beerfest history with the event moving to The Royal George Hotel in Kyneton Victoria.

Exhibit_at_Australia_Trade_Tasting

If you are a craft brewery looking to exhibit your brands in front of wholesalers, importers and distributors get involved at Australia Trade Tasting.

Spirits, Liquor & Beverage Trade Events in Australia

Australia_Trade_tasting_exhibit

We’ve compiled a list of beverage trade events where Australian spirits and liquor companies like adult beverages, craft distilleries, breweries and wineries can connect and grow their companies.

The Melbourne International Spirits Competition

The_Melbourne_International_Spirits_Competition

The Melbourne International Spirits Competition is the first major international spirits competition with TRADE ONLY judges.

The judges are comprised of: buyers from the top retail stores, restaurant owners, cocktail bars, hotel beverage directors, distributors and importers. Unlike other spirits competitions, these judges have purchasing power and the ability to make a direct impact on brand sales.

The spirits industry is seeking a TRADE ONLY blind judging panel spirits competition to be held in Melbourne. The retail store buyer, sommelier, restaurant beverage director, hotelier, distributor and importer will be our judges. These judges whose livelihood rely upon their skill set truly know what the consumer wants as they receive on a daily basis the feedback from the consumer of what is good and what will sell at what price.

The competition is open to all commercially produced spirits from around the world. You may submit if you are not currently being sold in Australia or the Melbourne Market.

For more information about the MISC please contact: Adam Levy (Founder) ; Tel +61 386521989 Fax + 61 386521989; adam@melbourneintlcomp.com

ALSA National Conference

Australian Liquor Stores Association

The ALSA National Conference is a must attend event for liquor retailers, owners, managers and staff.

Hear the latest thinking from influential industry and business leaders. Gain deeper insight into liquor market trends and tomorrow’s consumer. Learn to stay ahead of the curve and maintain a strong competitive position. Experience the tastes of the tropics!

An important component of the ALSA Conference is the Expo & Trade Day, which gives delegates the opportunity to have direct interaction with primary and secondary suppliers to the industry.

Is your company interested in exposing or promoting your products and services to over 200 liquor retailers, senior chain store representatives, key retail liquor industry stakeholders and suppliers?  If so, why not consider becoming an exhibitor?  You could be the missing piece of the puzzle!

For more information about the ALSA Conference, please contact: Michael Waters, Conference & Events Manager (P) 02 8335 3250.

WA Hospitality Supplier Awards

AHA_logo

The WA Hospitality Supplier Awards recognise outstanding suppliers, promotions and products provided to the West Australian hospitality industry.

The awards are voted on by the supplier’s customers and winners benefit from the promotion and marketing opportunities that being a WA Supplier of the Year brings.

As the authoritative voice for the hospitality industry in Western Australia, the AHA will inspire innovation, unity and industry excellence.

Purpose
To protect and develop our members interests, to achieve new levels of success and excellence and maintain the vital role of the hospitality industry as an integral part of the Australian way of life.

Contact Info: 38 Parliament Place, West Perth, WA 6005, Postal Address, PO Box 660 – West Perth, WA 6872.  Tel (08) 9321 7701, Fax: (08) 9321 7730, E-mail: exec@ahawa.asn.au

FoodService Australia

FoodService

The major attraction of FoodService Australia are the 160 exhibitors showcasing the latest food, drink and equipment.

The next show will run from 31 May – 2 June 2015 at the Royal Exhibition Building in Melbourne. It will be bigger than ever, with most exhibitors rebooking immediately at the show. Click on the links for more information on exhibiting or visiting.

If you work in the food or hospitality industry then you should be planning a visit to Foodservice Australia. Why? Because there is simply no better way to discover new ideas, new products and new suppliers.

Contact Info: Tel: 03 9999 5460, Fax: 03 9999 5461, Email: food@specialisedevents.com.au, PO Box 209, South Yarra VIC 3141

Fine Food Queensland

Fine_Food_Queensland

The next Fine Food Queensland event is taking place at the Brisbane Convention & Exhibition Center on April 10-12, 2016.

The perfect mix of Queensland’s own world class producers, alongside the best food, drink and equipment suppliers from around Australia. The new show format also offers a selection of exciting and informative new features and seminars.

Drinks at Fine Food will feature a number of local experts in the beverage industry, presenting a range of interactive and informative masterclasses. Topics will include tea, coffee and alcoholic drinks. The Beverage Theatre will also play host to the Australian Smoothie & Juice Championships 2014 – Queensland Region.

Contact Info: Diversified Communications Australia Pty Ltd, Level 5, 636 St Kilda Road, Melbourne, Victoria, 3004, Australia, Tel: + 61 3 9261 4500, Fax: + 61 3 9261 4545

The Good Food & Wine Show

Good_Food_and_Wine_Show_Melbourne

Melbournites eat & rejoice at The Good Food & Wine Show! The wait is over as Melbourne is set to become the centre of the food & wine universe over a dynamic three day weekend from 30 May – 1 June at the Melbourne Convention & Exhibition Centre.

Tour the very best food and wine regions of Australia; Yarra Valley, Barossa and McLaren Vale just to mention a few.  We’ve got them all in one destination; simply have your tasting glass and taste buds at the ready.

Drink and be merry at the Riedel A+ Australian Wine Bar, rub shoulders with famed sommeliers and vintners at the Riedel Wine Theatre or relax with a cold one in the Grazing Garden with famed food trucks.

Contact Info: Diversified Communications Australia, 424 St Kilda Road, Melbourne, 3004, Email: goodfood@divcom.net.au, Phone: 03 9261 4500

cropped-Australia_tastings_home_fb1.jpg

Are you looking to connect and grow your beverage company with leading Australian Impoters, Wholesalers and Distributors?  Get Involved at Australia Trade Tasting and exhibit your brand in front of industry VIP.

Beer Festivals in Australia

Here is a great list of Beer Trade Events in Australia.  Enter your breweries in these leading events and start networking today!

Great Australian Beer Festival

Great_Australian_beer_festival

Big things brewing for third annual Great Australian Beer Festival

Victoria’s premier celebration of craft beers and ciders returns to the Geelong Racecourse on Saturday 21st February next year.

Brewers and beer lovers from Australia and beyond will again descend upon Geelong and join with locals to experience first-hand what makes GABF the most loved and unique beer fest around.

Good news spreads fast! More brewers want to come along next year. More brewers means more beers & ciders from which to taste. In fact we will have more than 200 craft beers and ciders to sip, sample and to indulge in. More free seminars to attend.

GABF 2015 will be a real celebration of craft beer with a lot more colour and a carnival feel. Get in the mood and join us by wearing something bright and fun like your favourite Hawaiian shirt or even your Mexican friends Sombrero!

Good Beer Week

good-beer-week

The purpose of Good Beer Week is to promote and encourage the appreciation of Good Beer to a wider audience.

The Good Beer Week is also :

  • to educate the public about Good Beer;
  • to increase the market for Good Beer;
  • to support local and regional producers of Good Beer and promote their products and venues to a wider audience.

Good Beer Week is a curated weeklong festival, coordinated and governed by the Good Beer Week committee. It is centred around:

  • Events that showcase Good Beer in its many forms held at venues and breweries in Melbourne and Victoria.
  • Consumer education events.
  • An Industry Conference for brewers, trade and retail.

The festival seeks to attract both industry professionals and existing enthusiasts, but importantly also to engage the general public in becoming aware of and appreciating Good Beer and the cultural and social possibilities surrounding it.  The festival shall be based in Melbourne, but strive to include representation from all of Australia as well as a proportion of overseas brewers, with a view to becoming the preeminent beer related festival in the Asia Pacific region.

Great Australasian Beer SpecTAPular

GREAT–AUSTRALASIAN

The Great Australasian Beer SpecTAPular (GABS) is a beer festival with a difference, celebrating the diversity of craft beer and the creativity of the breweries with some of the best craft breweries from Australia, New Zealand and internationally brewing brand new beers specifically for the event.

Several renowned European brewers called GABS 2013 one of the best beer festivals in the world. 250 + Beers – 120 World Exclusive Beers – 150 Breweries – Brewery stands – Cask Bar- Gourmet Food Market – Educational Seminars – Entertainment – Games and More!

Ballarat Beer Festival 2015

ballaratBeerFestival

The Ballarat Beer Festival takes place on Saturday, January 24, 2015 and features a great line-up of local and craft beers.

To complement the range of beers available for tasting, there will be an extensive range of international, local and gourmet delights to indulge your tastebuds even further!

Discover the art of pairing beer and food at the ‘Come to Life’ Beer Matching Dinner on Ballarat Beer Festival eve!

Set the scene for a weekend of beer appreciation with an indulgent five-course dinner skilfully prepared on-site by celebrity chef Stefano di Pieri, meticulously paired to matching beers from some of our favourite brewers.

Tasmanian International Beerfest 2014

tasmanian

The Tasmanian International Beerfest is not just local beer – it’s international!

We’ve also locked in some great craft ciders, local Tassie food, Master Class’, Live Music and a 150 metre water front beer garden. For those of you who don’t know how big that is – you could line-up 2500 stubbies along the water’s edge and still have room for a chair or two to sit on and enjoy your favourite lager!

Breweries large and small from across Tasmania, interstate and overseas are queing up to put their best brews on show.

Meet the brewers, drink the beer and decide for yourself – Australian craft beers go head to head with the world’s best!

Whether your approach is educational, recreational or professional the Tasmanian International Beerfest offers an unparalleled opportunity to immerse yourself in the world of craft beer. Get the inside information on production and distribution. Broaden your palate and capacity for informed appreciation with tips directly from renowned brewers.

 The Canberra Craft Beer and Cider Festival

canberra

The Canberra Craft Beer and Cider Festival has been held successfully at the Schwartz Family Company owned Mercure Canberra yearly, since 2008.

SFC is committed to heritage, whilst paving the way for innovation in the Brewing industry. This is achieved by inviting the best Breweries to exhibit their wares in accommodating and picturesque surroundings.

Through ownership of ideal venues such as Mercure Canberra, Crowne Plaza Hunter Valley and The Fairmont Resort in Leura, Schwartz Family Company are able to continue their support of the craft beer industry, whilst endeavouring to improve and expand their own portfolio.

CCBCF provides a great platform for beer enthusiasts and the whole family can enjoy the day, as there is indeed something for everyone.

Oktoberfest

Oktoberfest Brisbane is more than Australia’s largest and most authentic Oktoberfest – it’s the nation’s biggest German Festival!

Oktoberfest_Brisbane

Come and experience our iconic German Festival – it’s perfect for an after-work meet-up, leisurely family Sunday, or a buzzing evening out with friends.

Bringing together all lovers of German fun, food and culture over two weekends in October, Oktoberfest Brisbane – one of the Top 10 Oktoberfests around the world – transforms the heart of Brisbane into an authentic German town festival.

Every single aspect of the festival is organized by two Australian-German families, with German precision and inspired by their love of life, family, fun, traditions, culture, celebrating and sharing.

Since 2008 we are proud to have raised more than $125,000 for Brisbane charity, Young care.

Australia Trade Tasting

If you are a beer distributor or wholesaler looking to source new brands, get involved at Australia Trade Tasting and connect with innovative new breweries.

 

 

A Truly Organic Experience – Profiling Pure Vision and Nature’s Step Wines

:

Australia Trade Tasting Profiles Pure Vision and Nature’s Step Wines

Light’s View Wines has been helping pioneer the organic movement with their Pure Vision and Nature’s Step brands. Bursting with fruit and reflecting a distinctly pure terroir, their organic line-up is something special.

While organic wines may have appealed to a select market a decade ago, it only takes an afternoon tasting Pure Vision and Nature’s Step’s offering of dynamic varietals to taste why the category is a leading example of what innovation is bringing to the industry. As some of the few organic selections coming from Adelaide Plains, consumers and critics alike are quick to identify that these wines are far more impressive than just another boutique offering.

Light’s View Wines has been helping pioneer the organic movement with their Pure Vision and Nature’s Step brands. Bursting with fruit and reflecting a distinctly pure terroir, their organic line-up is something special. The Mediterranean like climate of Adelaide Hills and Light’s View’s forty year old, converted organic vineyards are the perfect recipe for a showcase wine and they’ve been getting their fair share of attention.

Pure_Vision_Organic_Wines

It’s their vision to become one of South Australia’s leading wine companies in all areas of business while maintaining top quality organic standards in their vineyards. Between their diverse line-up and unique story, Light’s View’s organic wine brands really shine. We talked with Teresa Carypidis and asked her about what it means to be on the leading edge of such an exciting new category.

Light’s View is a really interesting name – how did you decide on it?
The name Light’s View originates from Lt. Colonel William Light – the first surveyor general of South Australia. In 1836, he chose Adelaide as the capital city for South Australia, designed the city centre, and created the park lands. We chose the name ‘Light’s View’ Wines because we are proud of the history behind our terroir and want people around the world to know the story behind our Adelaide based winery. The Colonel’s role in founding and designing Adelaide is remembered at Light’s Vision.

What does it mean to be and How Long have Nature’s Step and Pure Vision been ‘certified’ Organic?  
Our vineyards have been 100% certified organic since 2010. Becoming certified organic takes a lot of time and (money) and patience. In order to be certified we went through a strict 3 year conversion process with a certifying body.
We have eliminated the use of synthetic chemicals, fertilisers and pesticides, which over the years can be detrimental to the soil, planet and the wine drinker. Now, nearly five years on, the soils are clean and feed off living organisms. Being certified organic means that consumers can trust that our vineyards are grown and our wine is produced in accordance with national organic standards. We are also USDA certified which means our wines meet the strict organic criteria for USA enabling us to widen our export market.

What kind of consumers do your organic wines really resonate with?
Our organic wines are targeted to the modern day wine drinker looking for a healthier alternative to conventional wines without compromising quality. Our wines are low in sulphur, so we also reach out to those consumers who have sulphur allergies, as they find it difficult to drink and enjoy conventional wine. We want our customer’s to drink and enjoy our organic wines – without the nasty side-effects.

What are you excited about showing Industry buyers and media at
Australia Trade Tasting?
We cannot wait to show the buyers at Australia Trade Tasting our award winning organic wine range. We have created a unique range of organic wines that are affordable for the market. Come and see for yourself how fresh and fruity our wines are – customer’s will love them. We also want to share our families’ journey into the organic wine business and how excited we are to be a part of the organic movement.


An icon brand of the South Australia wine industry, Pure Vision and Nature’s Step are perfect examples of how good a truly organic offering can be. The cool coastal breezes and abundance of sunshine in the Adelaide Hills create ideal weather conditions for their vineyards to thrive under the certified organic requirements. The vineyards yield some of the country’s most unique grapes and they are taking advantage of the opportunity they present by making some remarkably unique wines with every one. The evidence is in the purity of their offering – these wines reflects the story of an extraordinary team and their commitment to their home, our country and the future of a sustainable wine industry for everyone.

Are you a wine importer, or distributor looking for organic wines for your portfolio? Get involved with Australia Trade Tasting and connect with some leading Australian wineries.

Exhibit_at_Australia_Trade_Tasting

Whisky Distilleries in Australia

List_of_Australian_Whiskies

This is the second part (M-Z) of a complete list of Australian Whiskies

Nant Distillery

Just an hour from Hobart, in the mystical Central Highlands of Tasmania, is historic Nant Estate (circa 1821). Purchased by the Batt family in 2004, it continues to be lovingly and meticulously restored to its former glory. Today it is the proud home to the Nant Distilling Company, producers of the internationally renowned Nant Single Malt Whisky.

254 Nant Lane, Bothwell, Tasmania, PO Box 4 Bothwell, Tasmania 7030

P: (03) 6291 3501, F: (03) 6259 5560

New World Whisky Distillery (Starward Whisky)

The original idea of New World Whisky Distillery was to create an organic brewery. But a chance meeting at a micro-distillery captured Dave’s imagination for whisky. This shortly led to a handshake agreement to return to Melbourne and start a new distillery with some local investors. That was 2004. As with most early stage start-ups, it has been a white-knuckle experience, but through determination and a certain amount of luck, New World Whisky Distillery has released its first world class premium malt whisky: Starward.

Building 136, 181 Larkin Street, Essendon Fields, Victoria 3041, Australia

T: +61 (0)3 9005 4420 F: +61 (0)3 9005 4423

Old Hobart Distillery

Old Hobart Distillery is a boutique distillery located in Tasmania producing hand-crafted whiskies and other spirits.

Their whisky is made from some of the finest ingredients Tasmania has to offer, with barley to rival the finest in the world and water recognised as the cleanest. Their Overeem Single Malt Whisky is creating great interest to discerning palates the world over.

37 Brightwater Road, Blackmans Bay, Tasmania, 7052, Australia.

e:  info@oldhobartdistillery.com, P: (03) 6292 0004

Redlands Distillery

Redlands Distillery is one of two ‘paddock to bottle’ single malt whisky distilleries in the world (the other is Kilchoman in Scotland). They grow our own barley, draw our water from our 2km of Plenty River water frontage, steep and floor malt the barley and mash and distil in our circa 1857 granary building. A cooper prepares French oak barrels on site, and their whisky is left to mature in peace in our hop kiln. Redlands Distillery uses barrels sourced from local Tasmanian vineyards.

759 Glenora Road, Plenty, Tasmania, 7140, Australia.

e: phil@redlandsestate.com.au, P: (+0061) 3 6261 5728

Sullivans Cove Single Malt Whisky

Sullivans Cove whisky was established in 1994 at Sullivans Cove in Hobart, the birthplace of Tasmanian whisky. Sullivans Cove is the spot where the British first established the settlement that would grow into the City of Hobart.

Sullivans Cove is one of Tasmania’s most successful and widely distributed whiskies, available in 11 countries and the winner of some of the most prestigious international whisky awards.

1/14 Lamb Place, Cambridge, Tasmania, 7170, Australia.

T: +61 (03) 62485399, e: office@tasmaniadistillery.com.au
The Grove Distillery

The Grove Distillery started out as a winery, but have evolved into a distillery and brewery.  The Grove Experience offers a spirit crafted after american style bourbon as well as Gin, Vodka, Absinthe, Grappola.  They are planning on a whole variety of future spirits.

The Nano brewery produces crafted ales and as one of the only distilleries in the South West they pride themselves on their quality and unique recipes.

213 Carter Road, Wilyabrup, Margaret River, Western Australia, 6280, Australia.

e: info@thegrovevineyard.com.au, P: +61 (8) 9755 7458

Timboon Railway Shed Distillery

Visitors are warmly welcomed at Timboon Railway Shed Distillery  to sample spirits as part of the Distillery experience. On any given day the distillery will be operating, bubbling and steaming and producing spirits behind protective glass for all to see. Talk to the distiller and read through the History of Distilling in the area. and of course…. make sure you have a wee sample,

The whisky at the Timboon Railway Shed Distillery is a single malt whisky, distilled in a pot still, using malted barley as the only grain ingredient.

The Railway Yard, 1 Bailey Street, Timboon, Victoria, 3268, Australia.

P: 03 5598 3555, e:info@timboondistillery.com.au

Wild Swan Distilling Company

Wild Swan Whisky is an Australian made whisky coming from the finest grains and the freshest water available. It is with these ingredients that the master distiller is able to manufacture a smooth, rich tasting whisky. They have a blended whisky, and for those that enjoy the more traditional style of Scotch whisky then their  single malt whisky will be sure to please the toughest of whisky critics.

Wild Swan has been consistent in producing high quality spirits that have been recognized internationally.

10581 West Swan Road, Henley Brook WA 6055 Swan Valley, Western Australia, Australia.

T: +61 8 9296 6656, F: +61 8 9296 6657

William McHenry & Sons Distillery

William McHenry and Sons Distillery is Australia’s southern-most whisky distillery and with its family heritage makes it the southernmost family run distillery in the world. Its southern location takes advantage of the cool-moist-maritime environment, giving the maturing spirit the right conditions to make the most of its time in the wooden barrels. The property also has its own abundant pure spring water which becomes the heart of the developing spirit.

229 Radnor Road, Port Arthur, Tasmania, 7182, Australia.

T:03 6250 2533, M:0417 559 967, e: williamfmchenry@gmail.com

Are you an Australian Distillery looking to connect with top buyers or Australian distributor or importer looking to source Australian Whiskies? Get Involved at Australia Trade Tasting.

Australia_tastings_home_0922 (1)

Craft Distilleries in Australia

Craft_Distilleries_in_Australia 

 

 

 

 

A List of Unique Craft Distilleries in Australia

The Australian Distillery

The Australian Distillery is Nestled amongst the picturesque rolling hills and pristine beaches of the Illawarra, The Australian Distillery produces premium world class spirits using only the finest Australian grains and the purest of waters.
Using unique blends of the finest ingredients, our spirits are hand crafted by a master distiller. Our traditional hand beaten copper pot stills capture the authentic flavours and aromas that truly reflect the highest standards of premium spirits.

Australian Spirits Distilling Co. Pty Ltd
PO Box 174, GERRINGONG NSW 2534
P: 02 4234 3555, F: 02 4234 3888, M: 0422 880 727, E: chris@theaustdistillery.com.au

Great Southern Distilling Company

Great Southern Distilling Company is a boutique distillery, producing premium quality spirits using time honoured techniques and traditional copper pot stills.
The distillery sits on the edge of the Princess Royal Harbour in Albany on the South West coast of Western Australia.  The beauty of the region is undeniable, forests tall and rich, beaches white and endless, rain fresh from melted Antarctic snow caps.
Using locally sourced ingredients of outstanding quality they produce small batches of hand crafted spirits. Limeburners Single Malt Whisky is produced from Southern Wheat Belt barley and the white spirits are distilled using grapes from the Great Southern and Margaret River wine regions.

252 Frenchman Bay Rd.,
Robinson, Albany, WA 6330
E-mail: manager@distillery.com.au
Phone: 08 9842 5363
Mailing Address: PO Box 1597, Albany WA 6331

Lark Distillery

Lark Distillery is an Australian single malt whisky, proudly unique in character and style, crafted in small batches exclusively from pure Tasmanian ingredients, matured in small barrels, hand-bottled by whisky lovers in Tasmania for whisky lovers world-wide.

Lark Distillery was the first licensed distillery in Tasmania since 1839. It was established in 1992 to produce  Australian malt whisky, rich in character with a big finish using Tasmanian ingredients

Phone 03 6231 9088, Fax: 03 6231 9082
Address: 14 Davey Street, Hobart 7000, Tasmania, Australia

Hoochery Distillery

Don’t be fooled by imitations – Hoochery Distillery claim to make the only Rum in Western Australia, With the red-eyed crocodile representing their regalia. They urge you to ask the other rums where they were really made, distilled and bottled — they can’t say Kununurra!

Distillery Telephone: 08 9168 2467, Office Telephone: 08 9168 2122,
Office Address: 300 Weaber Plains Road, Kununurra, 6743, WA, Postal Address: Po Box 497, Kununurra, 6743, WA

The West Winds Gin

The West Winds Gin is a gin lovers gin, set apart by utilizing native botanicals like wattle seed and bush tomato and the pristine waters of Margaret River in Western Australia.

“The West Winds” name is a tribute to the ocean breezes used for centuries by sailors to cross the Indian Ocean from South Africa to the west coast of Australia and beyond in a search for the riches of the new world.

Phone: 0412 THE GIN
Email: jeremy@thewestwindsgin.com

Kangaroo Island Spirits

Kangaroo Island Spirits makes premium Australian Gin, Vodka and Liqueurs. Their cellar door on Kangaroo Island offers tastings of our award winning range and is also the home to an 80lt copper pot still.

Premium spirits include their flagship gins; Wild Gin,O Gin and Mulberry Gin (seasonal product), as well as other spirits and liqueurs available.

856 Playford Highway
Cygnet River, South Australia, Australia
+61 408 818 012

Starward Distillery

STARWARD began with a simple vision: offer the world a modern whisky unshackled from tradition. This whisky is the culmination of nine years of research and development. Working with Australian barley and barrels they adjusted and re-adjusted distilling and maturation techniques from around the world – continually observing the influence of time, place and the natural elements.

STARWARD borrows from the past without being constrained by it, and combines it with the best Australia has to offer: barley, barrels, and climate.
This world class malt is a true reflection of the place and people who make it.

New World Whisky Distillery
181 Larkin Street
Essendon Fields VIC 3041
Tel. 03 9005 4420
info@standard.com.au

Are you a buyer looking to Source new Australian Distilleries for your portfolio?  Come connect with new and innovative Australian Distilleries at the Australian Trade Tasting.

cropped-Australia_tastings_home_fb1.jpg