The Mountains Wines of Macedonia & Swedish Winter Vodka in Australia’s Beverage Landscape.

Drinks R Us Blog

Profiling Znaps Vodka and Dalvina Wine from Australia Trade Tasting Exhibitor ‘Drinks R US

Stalwart in their determination to create internationally renowned vodkas worthy of a long winter’s work, generations of Swedish distillers have been producing vodkas celebrated around the world as being some of the best. It’s a standing tradition in Sweden that Australia has, in relative terms, just begun to embrace as their own. The craft distillery movement is becoming ever more popular in Australia, and with some amazing offerings popping up around the world available it’s for good reason.

Drinks R US is already on board the craft revolution band wagon. Their Swedish  Vodkas are new offerings soon to be turning Aussie heads northward (or to their smart phones) as they look to learn from Sweden’s famous winter wheat culture and vodka tradition.

Two thousand kilometers away, almost due south, grapes have been cultured in Macedonia’s mountain valleys for wine production since Roman times. It’s an age old tradition from an ancient land that is just beginning to find it’s way into the heart’s of modern consumers.

What do you get when you put Swedish vodka culture together with a Macedonian summer? Drinking on Long Sunny Days – now that’s something any Aussie can get behind!

Drinks R US talks about Vodka from Sweden & Dalvina wine from Macedonia’s burgeoning Strumichko-Radovishki wine region.

BTN: What’s the story behind Swedish Vodka- what make Swedish distilleries so special?

Great Vodka is all about quality ingredients – and Sweden really has some clear cut advantages in comparison to other countries producing premium vodkas. Sweden’s uniquely cold climate, winter wheat and pristine water means that micro-distilleries get access to some of the best local crops and produce their vodkas in boutique environments tucked away in winter wonderlands. They are very proud of their distilling culture and take it very seriously. We tend to agree – we are going to be showcasing two Vodkas that we believe are some of the best that money can buy.

The Smooth Vodka is an organic Super Premium Vodka made from organic grown wheat. It has been awarded international medals for its smooth quality and also as Sweden’s first organic vodka. The bottles are designed by one of Sweden’s most famous designers, Mr. Lars Hall.

The Ginseng Vodka comes in the same designer bottle as The Smooth Vodka. Even though it is geared towards the Asian market, it’s always a crowd favourite. Still using the highest quality grains, ginseng is added to the vodka for an extra smooth sensation. We say it is a perfect marriage between
Swedish & Chinese cultures. Tough to imagine, but true! With the large Asian population in Australia and the move for buyers to find quality premium offerings, we think Ginseng Vodka will be a valuable asset to retailers as the market moves from traditional drink categories to specialty vodkas and spirits.

BTN: You are also going to be highlighting some interesting wine at the event – where does the Dalvina label come from?

Dalvina is from near the city of Strumica in southeast Macedonia . The Strumichko-Radovishki wine region, that lies in the valley between the Struma and Strumeshnica rivers, has a Mediterranean climate and an average altitude of 380m. Surrounded by high mountains, the vineyards at Dalvina have a constant light wind as a guest. The average year round temperature in the valley is 20.2 degrees and there are 210 sunny days a year. With practically perfect conditions, healthy, high quality grapes are a stolid characteristic of the region. The fruits are allowed to develop to full maturity and make juicy, fruity wines with a rich palette of tastes and aromas. The area is becoming more and more popular as the world is beginning to recognize the area as a new stronghold of value wines in the world market.

Dalvina practices minimal intervention to allow for the most natural expression of the fruit and the land and believes that paying meticulous attention to detail throughout the entire wine making process – from the vineyard to the winery – produces wines of depth, character and sophistication.

BTN: Have you launched any of these products in Australia yet and What are you looking forward accomplishing at Australia Trade Tasting?

Our Dalvina wine products have been on the market for just over a year now, and are gaining traction. We’ve been targeting Macedonian & Balkan communities, as they recognize the brand. We are excited to get buyers at Australia Trade Tasting on board and expand to a broader market as we believe consumers will quickly see Dalvina as a great value wine offering.

Our Vodka range is yet to be launched – we’re awaiting stock delivery later this year. We expect that Australian Trade Tasting will be a great opportunity for buyers to experience our vodka and come to see them as a unique premium option for a reasonable price.

We are targeting high end bars, clubs, restaurants, Duty Free shops and high end retailers because we our Vodka and Wine offering is exclusive, carries the highest quality and allows consumers to purchase high quality products at a very reasonable price, a market gap which is growing in Austalia.

From the frozen fields of Sweden to the sun parched hills of Macedonia, ‘Drinks R US’ is bringing some pretty exciting offerings to the Outback. The industry is booming on the skirts of the growing craft industry as consumers open up to experiencing new independent brands. Importers like ‘Drinks R US’ are the companies fueling the revolution.

Are you a wine, beer or spirits producer looking to expand your distribution? Exhibit in front of leading importers, distributors and retailers at Australia Trade Tasting.

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