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Event Location: The Park Melbourne, 36 Lakeside Drive, Melbourne, VIC 3206
An introductory note from David providing an overview of the speakers and topics being covered at the Australian Trade Tasting conference.
How a family owned Brewery became Australia’s largest owned Brewer and survived amongst the Brewing giants.
"what I believe to be the essentials to creating a brand that can grow by being loved. Call it a post-post Lovemark session.
We will talk about three things every brand needs - authenticity, content and purpose and the three things you need to get to your special place - Ambition, enterprise and action"
A blood-raw, dead-honest story-telling session with Andre Eikmeier, co-founder of Vinomofo, on building a customer culture, including:
With the ever-expanding mix of devices and digital channels, the need for brands to be publishers and constantly changing consumer habits when it comes to technology; it’s no wonder brands find the digital space overwhelming. In this presentation, Tania will walk you through the key areas of digital marketing in 2015 and offer practical, actionable tips to cut through the noise and get your beer or wine brand in front of your target consumer.
The importance of a complete picture of our customers is paramount if we are to keep satisfied the three million customers visiting one of our 1,400 stores and websites every week. This means that understanding their behaviours, different shopping missions, and drinking occasions becomes critical in earning customer loyalty. Merchandise strategies that understand both mega and category trends help ensure the retail offer is always ahead of the customers expectations. The most effective approach for putting the customer first is when both retailer and supplier partner in bringing these strategies to life in store and delivering "an experience" for the shopper.
Having built a brand from ground up starting in 1992, Bill Lark is able to reflect upon his experience from the last 23 years and provide insights about how to build a brand that lasts and stands the test of time.