Effective Merchandising Programs That Work In Retail
The importance of a complete picture of our customers is paramount if we are to keep satisfied the three million customers visiting one of our 1,400 stores and websites every week. This means that understanding their behaviours, different shopping missions, and drinking occasions becomes critical in earning customer loyalty. Merchandise strategies that understand both mega and category trends help ensure the retail offer is always ahead of the customers expectations. The most effective approach for putting the customer first is when both retailer and supplier partner in bringing these strategies to life in store and delivering "an experience" for the shopper.
The SpeakerThe Organizer
A highly experienced sales and marketing executive, Rose Scott has more than 15 years experience working in the Australian liquor industry.
Rose joined Woolworths Liquor Group in 2013 as Head of Category Development moving later that year to General Manager of Buying. Rose is responsible for the overall buying function across all banners including the setting of strategies and plans by category, with the goal of driving shopper loyalty and sustainable growth for the business.
She brings to the role strong strategic, commercial and business skills gained from senior positions at Southcorp Wines, Foster’s, McWilliam’s Wines and Sunrice.