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How To Build A Customer Culture

A blood-raw, dead-honest story-telling session with Andre Eikmeier, co-founder of Vinomofo, on building a customer culture, including:

  • Standing for Something
  • The Importance of Being Human
  • Anti-Marketing, Mofo Style
  • 50 Stones and the Key to Happiness

Andre Eikmeier

Named the fastest growing Australian Tech Company in 2013, Vinomofo have built a loyal following due to their down to earth style and cheeky attitude. Co-founder Andre Eikmeier will talk up the stage and talk about creating a brand and culture and how to share that with your customers.

"After years of poverty, stupidity, half an accounting degree, an acting career in four out of five of Australia's worst TV shows, a singing career that never transcended being lead singer in a One Hit Wonders covers band, a failed theatre production company which led to an event management company to pay off its debts, a job on the phones at a direct marketing wine company, a one-man video production company, Australia's biggest online wine community site which made absolutely no money, and a year-long kombi wine adventure travelling round the country.

Andre finally launched online wine site Vinomofo with brother in law Justin in 2011. They just wanted to “do something cool and useful for the wine industry”, and it's grown to be one of the most successful wine sites in the country, winning a host of business awards including Deloitte's Fastest Growing Tech company in 2013, and Startup Smart’s Best Startup 2014. With 50 staff, 270,000 members, and a turnover run rate approaching $30 million within just 3 years, Vinomofo is living up to its promise of being "the most epic wine site on the planet", dedicated to their mission of inspiring the world to drink awesome wine.”