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Managing and Growing Your Beer Brand: Specialist Brands Against The Global Breweries

How a family owned Brewery became Australia’s largest owned Brewer and survived amongst the Brewing giants.

Glenn Cooper AM

Born in 1950 and educated at Prince Alfred College, Glenn is a fifth generation Cooper.

Glenn commenced his career as an automotive electrician, and later studied computing and marketing, gaining an Associate Diploma in Business.

After completing his studies, Glenn entered into the computing field, joining the firm Anderson Digital Equipment. After two years, he was appointed National Distribution Manager and relocated to Victoria.

In 1983, Glenn returned to South Australia to set up a private business in computer sales and contract services. This company grew to a substantial size with offices in Adelaide and Brisbane.

In July 1990, Glenn joined the family brewery. He held the the responsibility of Marketing and oversaw the launch of numerous beers in the Coopers range, including Dark Ale, Extra Strong Vintage Ale, Mild Ale, Premium Lager, and more recently, Coopers Clear.

In the past, Glenn has been Chairman of the Adelaide Fringe Committee (1994-1999) and Chairman of the Adelaide Convention and Tourism Authority (1998-2006). For a number of years, Glenn has served on the Board of the Australian Made Campaign, and in May 2014 he was appointed as their Chairman.

In 2002 Glenn received a Centenary Meda, and in 2005 he was awarded a Member of the General Division of the Order of Australia.

In 2007 Glenn completed the Kokoda Track, following in the footsteps of his uncle, Colonel Geoff Cooper.

Glenn retired from his executive position at Coopers Brewery in 2014, but retains his role as Chairman.