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Marketing Wineries via Digital means – 2015 and beyond

With the ever-expanding mix of devices and digital channels, the need for brands to be publishers and constantly changing consumer habits when it comes to technology; it’s no wonder brands find the digital space overwhelming. In this presentation, Tania will walk you through the key areas of digital marketing in 2015 and offer practical, actionable tips to cut through the noise and get your beer or wine brand in front of your target consumer.


Tania Shirgwin

Throughout a diverse career from Manager of a hotel in London, Finance Manager of an Employment Agency in Alice Springs to Executive Assistant to the Chief Winemaker of a global wine company, Tania has learnt a thing or two about what works in business. An early adopter of social media, Tania witnessed first-hand the power offered to listen and engage with consumers. Fed up with hearing social media was a fad and she didn’t have the experience to manage social media for wine brands, Tania ditched her corporate wine job and realized her dream by launching her own boutique digital marketing agency - BizEez Communications in 2010.

Tania now spends her days immersed in setting up and managing online campaigns, crafting digital marketing strategies, creating engaging content as well as conducting workshops to enlighten business owners and marketers on the techniques and key tools they need to grow their brands online.

Today Tania is a respected blogger and commentator on digital marketing trends for the wine and tourism sectors and has gained a reputation as an entertaining and knowledgeable speaker. She provides current information, involves the audience, evokes discussion, makes technical terms easy to understand and delivers practical actionable learning.

Join her at AuTT conference on 1st September when she talks on 'Marketing Wineries and Breweries via Digital means: 2015 and Beyond'