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The most engaging story of all: How to attract new customers

Tyson Stelzer

Tyson Stelzer is a multi-award winning wine writer, presenter and television host. He was named The Wine Communicators of Australia Australian Wine Communicator of the Year 2013 and The International Champagne Writer of the Year 2011 in The Louis Roederer International Wine Writers' Awards. Tyson is the author of 14 wine books and a regular contributor to 15 magazines including Wine Spectator, Decanter, Qantas The Australian Way and Australian Gourmet Traveller Wine. He is the sparkling wine reviewer for the James Halliday Australian Wine Companion and is a contributor to Jancis Robinson’s The Oxford Companion to Wine. He is the consultant to Qantas Airways First Class and Business Class champagne selection. As an international speaker, he has presented at wine conferences in the UK, Japan, South Africa, New Zealand and Australia. He is a regular judge and chairman at wine shows throughout Australia and is a co-creator with UK wine writer Matthew Jukes of The Great Australian Red Competition and The Great New Zealand Pinot Noir Classification.