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What do Independent Merchants look for when selecting a new brand

Mr Giuseppe Minissale

Giuseppe Minissale is General Manager of NSW strongest independent liquor marketing group Porter's Liquor, recently appointed President of the Australian Liquor Stores Association (ALSA), and owner of 5 liquor stores in Sydney, currently operating under the Porter's Liquor banner. Giuseppe moved to Sydney in 2000 to take on the role of General Manager of Porter's Liquor and recently stood down as President of NSW Liquor Stores Association to take up the national role.