Post Conference Wrap Up: Australia Trade Tasting a Resounding Success.

Australia Trade Tasting Logo

September 7th saw Australian beverage representatives from around the country assemble at the SMC Conference Center in Sydney for the final day of Australia Trade Tasting.  Registering over two hundred attendees and hosting twenty four speakers from the US and Australia, the trade only tasting and educational conference event came to a close after moving from Melbourne over the weekend.

The event started with a traditional trade tasting in Melbourne at Albert Park Lake. Industry buyers tasted wine, beer and spirits exhibited by new and established brands from around the world. Visitors were also given the opportunity to attend Master classes where they had the pleasure of being fully immersed in the teachings of ambassadors from Cider Australia, Vins d’Alsace, and Castilla-La-Mancha.


AuTT visitors at the Australia Conference Day.

The next day, the event hosted industry leading figures from Australia who presented on current conditions of the national market as well as innovative solutions in sales, distribution and marketing.

The speaker line-up was truly one of the most impressive groupings of market makers Australia has seen come together at one event.  Natasha Rastegar (Wine Intelligence), Rose Scott (Woolworths), Glenn Cooper AM (Coopers Brewery), Stuart Gregor (Australian Distillers Association), Giuseppe Minissale (NSW Liquor Stores Association), Andre Eikmeier (Vinomoro), Kathleen Davies (Nip of Courage), Bill Lark (Lark Distillery),Tania Shirgwin (BizEez), award winning mixologist Jenna Hemsworth and award winning author Tyson Stelzer presented on an impressive amount of data and trends and visitors had a chance to network with speakers and peers alike throughout the day.


Wine Australia USA’s Angela Slade reporting on current market conditions for the Australian category in the US

The USA Conference day followed, again at the Park in Melbourne, on September 2, where USA professionals spoke on the current state of the USA industry and gave visitors an intimate look at what it means to develop a successful sales strategy.

Angela Slade (Wine Australia), John Beaudette (MHW, ltd.), Steve Raye (Bevology), Deborah Gray (BlueStone Solutions), Peter McAtamney (Wine Business Solutions), Tim Duval (DW Fox Tucker Lawyers), Patrick Maguire (Sullivans Cove), Ben von Doussa (Wine Australia), David Lipman (Hubspot), and Sid Patel ‘s (Beverage Trade Network) presentations used poignant case studies to drive home insightful looks into the inner workings of the US three tier system.

The Educational Conference ended with closing notes presented by Bonnie Harvey and Michael Houlihan, founders of Barefoot Wines, after their presentation,The Seven Sales, which outlined the various challenges that brand owners will face when securing US import, distribution and retail partners.


AuTT Trade Tasting exhibitors came from across the world.

The final day of the event took place in Sydney, where local and national buyers came to taste what exhibitor’s were showcasing for one last time.  After a week of tastings, events and unofficial gatherings, visitors and organizers alike reveled in the camaraderie that only a great event and even greater people can create.

Australia Trade Tasting and it’s organizers, Beverage Trade Network, would like to thank our sponsors, without whom the event could not have been possible.  Cider Australia, Vins d’Alsace, Wine Communicators of Australia, Wine Australia, Liquor Logistics, Wine Business Solutions, The Shout, EMDG Consulting, Wine Industry Suppliers Australia, Cargo Hound, Castilla La Mancha, Graphic Language Design, MHW, BizEez, Melbourne International Beverage Competition, Business France, Utilacor, Liquid Ideas, National Liquor News and Beer and Brewer – Many thanks to you and yours.  We look forward to working with you as we get ready for the next Australia Trade Tasting.

Australia Trade Tasting in Pictures


Australia Trade Tasting Kicks off with the Grand Tasting at The Park in Melbourne on August 31, 2015.


Andre Eikmeier, co-founder of Vinomofo, on building a healthy customer culture.


Ben von Doussa, from Wine Australia, spoke about “What To Cover In Your First 5 Minutes When Pitching Independent Retailers”


John Beaudette, CEO and President of MHW, gave visitors an-depth overview of the three tier system and the current state of the US market.


Deborah Gray presented on what US Importers want to see from Australian brands.


Tim Duval’s presentation, “Getting Paid and Managing Risk,” explored his top 3 legal tips when developing distribution and retail partners.


BizEez’s Tania Shirgwin enjoying her time at the conference before presenting, “Marketing Wineries via Digital Means.”


Giuseppe Minissale giving pointers about what independent merchants look for in supply partners.


Beverage Trade Network CEO Sid Patel takes a few moments to enjoy presentations on the Australia Conference Day.