Getting approval from your producer or boss to attend ‘AuTT Conference’

Are you a wine, beer, spirits or a beverage rep? and need to get approval from your boss or your producer for whom you are working? Help is here.

Remember that the cost of attending a conference is considerable. That total includes conference registration fees, travel costs (if not around Melbourne), hotel, and time-away-from-work costs. It is likely your managers will want some serious justification for you to attend a conference.

Your attendance at the AuTT Conference will help you effectively meet and overcome the biggest marketing sales, distribution and marketing challenges you are facing today!

Here are some things your boss/producer may need to know. You might want to stress real benefits like…

  • Learn how to launch, market and grow your wine, beer or spirit brand.
  • Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to others it works).
  • High level networking with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.
  • Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.
  • Get your ROI by getting great content. The right conferences not only allow you to meet smart, inspiring people, but also teach you a ton — especially in skills that make you a more well-rounded professional. AuTT Conference is all about ‘How To Do It’. We are not going to discuss where the industry is going, what are the problems – instead we are going to discuss how to make it happen and do it better.

“Timing is perfect. End of financial year is coming soon, use your money now to invest in an activity in coming months”.

Send them full conference program. Below is a sampling of what you will learn.

  • How to manage and grow your brand. By Glenn Cooper
  • How to pitch your brand to independents bottleshops. By Giuseppe Minissale
  • How to make people fall in love with your brands. By Stuart Gregor.
  • How to create a culture and how to share that with your customers. By Andre Eikmeier
  • How to grow your brand in on-premise accounts. By Jenna Hemsworth
  • How to Get Press Attention: Even With NO / Less Budget. By James Gregory Wilkinson
  • How to create effective retail merchandising programs that work in retail. By Rose Scott
  • How to build your brand as a sustainable brand. By Bill Lark
  • How To Pitch Your Brand To A Prospective Distributor. By Kathleen Davies
  • How to sell as the founders of the world’s highest selling wine brand ‘Barefoot’ take on the stage and talk on Sales Fixes Everything: Seven Level of Sales tiers. By Michael Houlihan and Bonnie Harvey

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More info: Home1st September | 2nd September | Speakers | Register

About AuTT and Team: 

Australia Trade Tasting is brought to you by Beverage Trade Network (US Based Company) which is one of the leading platforms educating the beverage industry globally. (Check out BTN Academy to learn more). Beverage Trade Network also works with Wine Australia USA Team helping Australian wineries grow in the US market. The conference will not focus on the ‘problems’ unlike other conferences, AuTT is all about ‘How to’ (how to sell, how to market, how to grow, how to build), so get involved now to learn from your favorite speakers and get inspired at AuTT.


Australia Trade Tasting Partners With Melbourne International Wine Competition

AuTT_Partners_With_MIWCAustralia Trade Tasting and the Melbourne International Wine Competition have partnered to provide brand owners every opportunity to succeed in the Global market with a limited time offer designed to kick start market recognition.

Australia Trade Tasting Exhibitors (AuTT) who register from MAY 25 to MAY 31, 2015, will get one free entry into the Melbourne International Wine Competition (MIWC).

If you are a wine, beer or spirits producer or an Australian importer/distributor looking to grow, AuTT is the perfect platform to help you connect with new distributors and retailers in Australia. With options of having a tasting table in Melbourne and Sydney, you can exhibit your brand and get in front of Australia’s leading buyers (off and on premise retailers, distributors) and influential media executives.

The event is themed such that all trade attendees are open for business. The event is B2B ONLY with the sole purpose for exhibiting brands to connect with new buyers and vice-versa.

A seperate meeting area has been allocated where exhibitors can conduct face to face meetings (30 min sessions) with potential buyers. AuTT will provide an event organizer tool that exhibitors can use to book and view their schedule of meetings.

New Exhibitors who sign up from 25th May to 31 May will be emailed a code which will provide full discont for 1 entry into the MIWC. With MIWC Submission deadlines coming up fast and AuTT’s early bird offer about to expire, the new partnership between the two organizations is a great way to get your brand rated.

Australia Trade Tasting Tickets

Melbourne Gin Company: How a Local Craft Distillery Found a National Following.


How Andrew Marks’ passion gave Melbourne’s favourite local distillery, Melbourne Gin Company (MGC), a national home.

In many ways, The Melbourne Gin Company’s success is a product of it’s honest branding.  The classic bottle and bold, lower-case branding – mgc – has become iconic on bar rails across the country. Even though every bottle abides by simplistic marketing and spartan branding, the brand is anything but forgettable. Every time you see a bottle it subtly reminds you, “Oh, You forgot about me did you? Go on, dabble again.”

AuTT interviews Andrew Marks and gets insight into the road that MGC traveled to go national.

Andrew Marks created the Melbourne Gin Company with one idea in mind – to produce great gin.  He didn’t start out with a business plan or any gimmicks to get people on board, he just wanted to produce a gin that he was proud to label ‘Melbourne Gin Company.’   True to his desire, Andrew kept at work and experimented with countless ingredients until he perfected his gin.

Today he offers gin lovers a taste of his passion as MGC, a blend of juniper, sandalwood, orange and grapefruit peel distilates, (as well as a few others!) that make MGC a balanced, earthy bodied gin full of citric aromas and lingering herbal aromatics.

1.  MGC is proud of their origins.  Was it hard finding recognition outside of Melbourne?

Melbourne is a cultural melting pot, internationally recognized for its cosmopolitan forward thinking lifestyle. People around Australia and further afield understand that and we have found that, along with great production values, everybody is ready to embrace a product that encapsulates the idea of a bringing people and cultures together.  We’ve had such a great response across Australia and we couldn’t be more proud of our product and it’s origin.

2.  What are some of the more successful support strategies you guys have used to build your brand?

We have an online presence through social media that works wonders at connecting with the consumer.  Our team is tirelessly, communicating and giving back as much energy as we receive from our devoted fans.

At the MGC we believe that giving back to the community is extremely important.  We have been involved with the sponsorship of many local events, which reach a broad cross section of the community, as well as lots of events and charitable shows. It has been great aligning the MGC with organisations and businesses that share a common ethos and we try our hardest to find worthy partners ready to share in our passions.

3.  What do you think it is about MGC that draws the attention of the consumer?

At first, it’s the clean lines of our classic design, and clear strong branding, but the litmus test (pardon the distiller trade talk) really is the taste of the product. We spent a year developing the flavour profile and recipe.  If people buy a second bottle it is because it tastes good, not because of the branding.

4.  Micro-distilleries, and the craft industry as a whole, have really become popular. What shape do you see the market taking in the next five years and what advice do you have for small and medium sized distilleries trying to find a healthy niche moving forward?

The market is morphing as we speak. It is a very exciting space to be a part of right now. The market will continue to develop and offer many interesting and different products.  There will be some that catch the consumer strictly based on the branding and others that offer truly unique varieties.  If consumers speak loud enough, there is no limit to where the distillers will go and what they will come up with.  I think the main focus for us, as distillers, is to ensure that our products continue to taste good.

The Melbourne Gin Company has grown from a singular beginning. Every bottle proves itself a testament to Andrew’s dedication to his trade and MGC’s growth and popularity comes on the back of his vision to make his passion into a reality. The next time you go and pick up a bottle of MGC, remember Andrew’s credo, “If people buy a second bottle it’s because it tastes good.”

Australia Trade Tasting

Are you an adult beverage brand importer, distributor or wholesaler looking to source craft distilleries for your portfolio?  Get Involved at Australia Trade Tasting and connect with innovative new Aussie brands.


The Mountains Wines of Macedonia & Swedish Winter Vodka in Australia’s Beverage Landscape.

Drinks R Us Blog

Profiling Znaps Vodka and Dalvina Wine from Australia Trade Tasting Exhibitor ‘Drinks R US

Stalwart in their determination to create internationally renowned vodkas worthy of a long winter’s work, generations of Swedish distillers have been producing vodkas celebrated around the world as being some of the best. It’s a standing tradition in Sweden that Australia has, in relative terms, just begun to embrace as their own. The craft distillery movement is becoming ever more popular in Australia, and with some amazing offerings popping up around the world available it’s for good reason.

Drinks R US is already on board the craft revolution band wagon. Their Swedish  Vodkas are new offerings soon to be turning Aussie heads northward (or to their smart phones) as they look to learn from Sweden’s famous winter wheat culture and vodka tradition.

Two thousand kilometers away, almost due south, grapes have been cultured in Macedonia’s mountain valleys for wine production since Roman times. It’s an age old tradition from an ancient land that is just beginning to find it’s way into the heart’s of modern consumers.

What do you get when you put Swedish vodka culture together with a Macedonian summer? Drinking on Long Sunny Days – now that’s something any Aussie can get behind!

Drinks R US talks about Vodka from Sweden & Dalvina wine from Macedonia’s burgeoning Strumichko-Radovishki wine region.

BTN: What’s the story behind Swedish Vodka- what make Swedish distilleries so special?

Great Vodka is all about quality ingredients – and Sweden really has some clear cut advantages in comparison to other countries producing premium vodkas. Sweden’s uniquely cold climate, winter wheat and pristine water means that micro-distilleries get access to some of the best local crops and produce their vodkas in boutique environments tucked away in winter wonderlands. They are very proud of their distilling culture and take it very seriously. We tend to agree – we are going to be showcasing two Vodkas that we believe are some of the best that money can buy.

The Smooth Vodka is an organic Super Premium Vodka made from organic grown wheat. It has been awarded international medals for its smooth quality and also as Sweden’s first organic vodka. The bottles are designed by one of Sweden’s most famous designers, Mr. Lars Hall.

The Ginseng Vodka comes in the same designer bottle as The Smooth Vodka. Even though it is geared towards the Asian market, it’s always a crowd favourite. Still using the highest quality grains, ginseng is added to the vodka for an extra smooth sensation. We say it is a perfect marriage between
Swedish & Chinese cultures. Tough to imagine, but true! With the large Asian population in Australia and the move for buyers to find quality premium offerings, we think Ginseng Vodka will be a valuable asset to retailers as the market moves from traditional drink categories to specialty vodkas and spirits.

BTN: You are also going to be highlighting some interesting wine at the event – where does the Dalvina label come from?

Dalvina is from near the city of Strumica in southeast Macedonia . The Strumichko-Radovishki wine region, that lies in the valley between the Struma and Strumeshnica rivers, has a Mediterranean climate and an average altitude of 380m. Surrounded by high mountains, the vineyards at Dalvina have a constant light wind as a guest. The average year round temperature in the valley is 20.2 degrees and there are 210 sunny days a year. With practically perfect conditions, healthy, high quality grapes are a stolid characteristic of the region. The fruits are allowed to develop to full maturity and make juicy, fruity wines with a rich palette of tastes and aromas. The area is becoming more and more popular as the world is beginning to recognize the area as a new stronghold of value wines in the world market.

Dalvina practices minimal intervention to allow for the most natural expression of the fruit and the land and believes that paying meticulous attention to detail throughout the entire wine making process – from the vineyard to the winery – produces wines of depth, character and sophistication.

BTN: Have you launched any of these products in Australia yet and What are you looking forward accomplishing at Australia Trade Tasting?

Our Dalvina wine products have been on the market for just over a year now, and are gaining traction. We’ve been targeting Macedonian & Balkan communities, as they recognize the brand. We are excited to get buyers at Australia Trade Tasting on board and expand to a broader market as we believe consumers will quickly see Dalvina as a great value wine offering.

Our Vodka range is yet to be launched – we’re awaiting stock delivery later this year. We expect that Australian Trade Tasting will be a great opportunity for buyers to experience our vodka and come to see them as a unique premium option for a reasonable price.

We are targeting high end bars, clubs, restaurants, Duty Free shops and high end retailers because we our Vodka and Wine offering is exclusive, carries the highest quality and allows consumers to purchase high quality products at a very reasonable price, a market gap which is growing in Austalia.

From the frozen fields of Sweden to the sun parched hills of Macedonia, ‘Drinks R US’ is bringing some pretty exciting offerings to the Outback. The industry is booming on the skirts of the growing craft industry as consumers open up to experiencing new independent brands. Importers like ‘Drinks R US’ are the companies fueling the revolution.

Are you a wine, beer or spirits producer looking to expand your distribution? Exhibit in front of leading importers, distributors and retailers at Australia Trade Tasting.


Whisky Distilleries in Australia


This is the second part (M-Z) of a complete list of Australian Whiskies

Nant Distillery

Just an hour from Hobart, in the mystical Central Highlands of Tasmania, is historic Nant Estate (circa 1821). Purchased by the Batt family in 2004, it continues to be lovingly and meticulously restored to its former glory. Today it is the proud home to the Nant Distilling Company, producers of the internationally renowned Nant Single Malt Whisky.

254 Nant Lane, Bothwell, Tasmania, PO Box 4 Bothwell, Tasmania 7030

P: (03) 6291 3501, F: (03) 6259 5560

New World Whisky Distillery (Starward Whisky)

The original idea of New World Whisky Distillery was to create an organic brewery. But a chance meeting at a micro-distillery captured Dave’s imagination for whisky. This shortly led to a handshake agreement to return to Melbourne and start a new distillery with some local investors. That was 2004. As with most early stage start-ups, it has been a white-knuckle experience, but through determination and a certain amount of luck, New World Whisky Distillery has released its first world class premium malt whisky: Starward.

Building 136, 181 Larkin Street, Essendon Fields, Victoria 3041, Australia

T: +61 (0)3 9005 4420 F: +61 (0)3 9005 4423

Old Hobart Distillery

Old Hobart Distillery is a boutique distillery located in Tasmania producing hand-crafted whiskies and other spirits.

Their whisky is made from some of the finest ingredients Tasmania has to offer, with barley to rival the finest in the world and water recognised as the cleanest. Their Overeem Single Malt Whisky is creating great interest to discerning palates the world over.

37 Brightwater Road, Blackmans Bay, Tasmania, 7052, Australia.

e:, P: (03) 6292 0004

Redlands Distillery

Redlands Distillery is one of two ‘paddock to bottle’ single malt whisky distilleries in the world (the other is Kilchoman in Scotland). They grow our own barley, draw our water from our 2km of Plenty River water frontage, steep and floor malt the barley and mash and distil in our circa 1857 granary building. A cooper prepares French oak barrels on site, and their whisky is left to mature in peace in our hop kiln. Redlands Distillery uses barrels sourced from local Tasmanian vineyards.

759 Glenora Road, Plenty, Tasmania, 7140, Australia.

e:, P: (+0061) 3 6261 5728

Sullivans Cove Single Malt Whisky

Sullivans Cove whisky was established in 1994 at Sullivans Cove in Hobart, the birthplace of Tasmanian whisky. Sullivans Cove is the spot where the British first established the settlement that would grow into the City of Hobart.

Sullivans Cove is one of Tasmania’s most successful and widely distributed whiskies, available in 11 countries and the winner of some of the most prestigious international whisky awards.

1/14 Lamb Place, Cambridge, Tasmania, 7170, Australia.

T: +61 (03) 62485399, e:
The Grove Distillery

The Grove Distillery started out as a winery, but have evolved into a distillery and brewery.  The Grove Experience offers a spirit crafted after american style bourbon as well as Gin, Vodka, Absinthe, Grappola.  They are planning on a whole variety of future spirits.

The Nano brewery produces crafted ales and as one of the only distilleries in the South West they pride themselves on their quality and unique recipes.

213 Carter Road, Wilyabrup, Margaret River, Western Australia, 6280, Australia.

e:, P: +61 (8) 9755 7458

Timboon Railway Shed Distillery

Visitors are warmly welcomed at Timboon Railway Shed Distillery  to sample spirits as part of the Distillery experience. On any given day the distillery will be operating, bubbling and steaming and producing spirits behind protective glass for all to see. Talk to the distiller and read through the History of Distilling in the area. and of course…. make sure you have a wee sample,

The whisky at the Timboon Railway Shed Distillery is a single malt whisky, distilled in a pot still, using malted barley as the only grain ingredient.

The Railway Yard, 1 Bailey Street, Timboon, Victoria, 3268, Australia.

P: 03 5598 3555,

Wild Swan Distilling Company

Wild Swan Whisky is an Australian made whisky coming from the finest grains and the freshest water available. It is with these ingredients that the master distiller is able to manufacture a smooth, rich tasting whisky. They have a blended whisky, and for those that enjoy the more traditional style of Scotch whisky then their  single malt whisky will be sure to please the toughest of whisky critics.

Wild Swan has been consistent in producing high quality spirits that have been recognized internationally.

10581 West Swan Road, Henley Brook WA 6055 Swan Valley, Western Australia, Australia.

T: +61 8 9296 6656, F: +61 8 9296 6657

William McHenry & Sons Distillery

William McHenry and Sons Distillery is Australia’s southern-most whisky distillery and with its family heritage makes it the southernmost family run distillery in the world. Its southern location takes advantage of the cool-moist-maritime environment, giving the maturing spirit the right conditions to make the most of its time in the wooden barrels. The property also has its own abundant pure spring water which becomes the heart of the developing spirit.

229 Radnor Road, Port Arthur, Tasmania, 7182, Australia.

T:03 6250 2533, M:0417 559 967, e:

Are you an Australian Distillery looking to connect with top buyers or Australian distributor or importer looking to source Australian Whiskies? Get Involved at Australia Trade Tasting.

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The Perfect Summer Cider for the Heat Down Under: Profiling Australia Trade Tasting exhibitor Sidra Del Verano.


Australia Trade Tasting exhibitor Sidra del Verano Summer Cider

Australia Trade Tasting interviews Anne Sequeira, Managing Director of Conquistador Brand Management Sidra Del Verano, on the family story behind Sidra Del Verano.

With it’s simple characteristic label and smooth, sweet taste, experience Sidra Del Verano Cider and you know that they’ve captured the essence of Australian Summer. They don’t pretend to be from down under, in fact they’re the first to state proudly that their apples are from the Basque region in Northern Spain and that their secret family recipe has been perfected over five generations, but they certainly know how to make a cider that’s the perfect choice for a hot summer’s day.

With a great fruity supporting brand line-up (Mango & Passionfruit, Blackcurrant & Cranberry, and Peach & Apricot) to go along with their traditional Spanish Apple Cider, Sidra del Verano labels are easy to drink, refreshing, and tap into a premium market for those consumers who want something special for their afternoon’s delight. We caught up with Anne Sequeira to follow along as they continue to gain momentum in Australia.

1.  What inspired Sidra Del Verano?  What is the story behind your name?

Well, Verano is made using an old recipe that has been handed down over 5 generations in the Soroa family.  Due to the product’s extremely light and refreshing nature, the recipes were produced as a summer batch for the local community in San Sebastian to enjoy during the long hot afternoon and evening of summer. Hence when we decided to  re-package this product and sell it  globally, the name “Sidra Del Verano” translating directly to “the summer Cider” was perfect.

2. When did the product launch in Australia? What has been the reponse?

Verano launched in Australia in January 2014 and has had an outstanding reponse by consumer and the trade. The product is ranged Nationally in Dan Murphy’s and also in some premium BWS stores. It is also in over 100 on-premise venues in Sydney and Melbourne. Consumers love the natural and easy drinking taste.

3.  What branding, strategy, etc. are you guys going to be highlighting at Australia Trade Tasting?

First and foremost, we want the trade to taste Verano and see for themselves the superior quality versus those of competitors. Secondly, we want the Australian trade to know that Australia is an important market for Verano and that we will be investing heavily over the next 5 years. Lastly, we will take the trade through our marketing plans which include event sponsorship, social marketing and “word of mouth” marketing.

4. How is Sidra Del Verano different to other products?

It is made from 100% freshly crushed CULINARY apples. It is the use of fresh culinary apples, as opposed to the traditional “bitter sweet” apples, that gives Verano its natural sweetness.

5.  What’s next for Sidra del Verano?

In Australia, it’s a big focus on building the brand in the on-premise to reinforce it’s premium image and gain trail. Moreover, we will be focusing on event sponsorship, social marketing and working on the ground trying to get our brand recognition up through word of mouth.

Today, Verano cider remains a Soroa family-run business, only now they export their refreshing, easy-drinking cider to over 60 countries worldwide. Sun, rain, wind, soil, passion. Verano is a cider born out of tradition and the spectacular, often rugged countryside of the Basque region.  It’s a great story about dedication to quality and tradition that has found it’s way from the northern reaches of Spain all the way to the Australian Outback.

Are you a winery, brewery, or distillery looking to expand your distribution in Australia? Exhibit and connect with leading importers and distributors at Australia Trade Tasting.

Australia Trade Tasting


Get Inspired by Andre Eikmeier, Co-Founder Of


Andre Eikmeier, Co-founder

Starting out as just wanting “to do something cool and useful for the wine industry,” Andre Eikmeier, co-founder of, took the industry by storm. Revolutionizing the Australian online wine industry, Vinomofo has far surpassed his humble ambitions and become one of the most successful wine sites in the country.

In just over three years, Vinomofo has reached a membership of 270,000, reports an impressive turn-over rate just under $30 Million and is the winner of a host of business awards, including Deloitte’s Fastest Growing Tech company in 2013, and Startup Smart’s Best Startup 2014. It’s safe to say that Vinomofo is living up to its promise of being “the most epic wine site on the planet” and is dedicated to their mission of “inspiring the world to drink awesome wine.”

Come join Andre and explore what it takes to boost online wine sales and succeed in the competitive online marketplace.

Achievements (VinoMofo):

Online Business of the Year – Australian Startup Awards 2014
Best Startup – Startup Smart 2014
Deloitte Technology Fast 50 Australia 2013
2014 Telstra Victoria Business Awards
Most Successful Staff Engagement – 2014 BRW Mid-Market Awards

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Australia Trade Tasting announces educational conference on 1st September 2015.

Australia Trade Tasting announces educational conference on 1st September, 2015.

Foresight.  Ambition. Dedication. Education.

6 Bold Talks to coach you – 6 Key Note Speakers to train you – 1 Day to inspire and educate.

Dates of Australia Trade Tasting

Learn from some of the most influential professionals in the beverage industry at the Australia Trade Tasting educational conference on August 31st, 2015.  These presentations from industry leaders on today’s leading ideas on marketing, sales and distribution will challenge and inspire you to grow your beverage company.

Featuring eight key note presentations and eight bold talks, the conference is set to give you insight into what strategies and standards the industry’s top thinkers are using to shape the marketplace around you.

What is the Australian Trade Tasting Educational Conference?

The educational conference is a full day experience that brings together thousands of beverage professionals from around the world.  The event takes place on 1st September, 2015 in Melbourne, Australia.


Australia Trade Tasting 2015 Announced

Australia Trade Tasting Logo

Australia Trade Tasting Logo

Melbourne, September 27, 2014

The Beverage Trade Network today announced the launch of the ‘Australia Trade Tasting’ (Australia), a new trade tasting and conference focused exclusively on the Wine, Craft Beer, Cider and Spirits industry in Australia.

The Australian alcoholic beverage industry has shown steady growth for more than a decade, including explosive growth within the craft beer and spirits industries.

Australian producers and international brands looking to expand in Australia are in need of a dynamic business event that provides an opportunity to share their latest products and services, learn from experienced industry leaders and connect with new distribution contacts.

Australia Trade Tasting

Beverage Trade Network (BTN) is positioned perfectly to head up the initiative. Working with nearly 7000 members, BTN successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis.

Recent partnerships with international organizations, have also helped establish BTN as a premiere sales platform dedicated to connecting the global beverage industry.

Australia Trade Tasting will attract VIP buyers from leading importers, distributors and retail merchants of Australia. Brands will be able to showcase their brands, and expand their distribution. Along with the trade buyers, the event will also attract press and leading bloggers.

If you are a foreign brand looking to find importers in Australia or a domestic brand looking to expand distribution, Australia Trade Tasting is the perfect platform to showcase your brand.

Event Dates:
Melbourne Trade Tasting: 31st August 2015, Melbourne
Conference: 1st September 2015, Melbourne
Sydney Trade Tasting: 7th September 2015, Sydney

Please visit Australia Trade Tasting’s website for more information on how to get involved.

Press Contact / Questions:
Zach Milne-Haverty,  Australia Trade Tasting.

About BTN (Beverage Trade Network): is a global platform that is connecting the beverage alcohol industry by bringing wineries, breweries, distilleries, beverage brand owners, importers, distributors, wine brokers, beer brokers and other beverage professionals together. BTN provides you with the tools to grow your beverage business.