The Perfect Summer Cider for the Heat Down Under: Profiling Australia Trade Tasting exhibitor Sidra Del Verano.


Australia Trade Tasting exhibitor Sidra del Verano Summer Cider

Australia Trade Tasting interviews Anne Sequeira, Managing Director of Conquistador Brand Management Sidra Del Verano, on the family story behind Sidra Del Verano.

With it’s simple characteristic label and smooth, sweet taste, experience Sidra Del Verano Cider and you know that they’ve captured the essence of Australian Summer. They don’t pretend to be from down under, in fact they’re the first to state proudly that their apples are from the Basque region in Northern Spain and that their secret family recipe has been perfected over five generations, but they certainly know how to make a cider that’s the perfect choice for a hot summer’s day.

With a great fruity supporting brand line-up (Mango & Passionfruit, Blackcurrant & Cranberry, and Peach & Apricot) to go along with their traditional Spanish Apple Cider, Sidra del Verano labels are easy to drink, refreshing, and tap into a premium market for those consumers who want something special for their afternoon’s delight. We caught up with Anne Sequeira to follow along as they continue to gain momentum in Australia.

1.  What inspired Sidra Del Verano?  What is the story behind your name?

Well, Verano is made using an old recipe that has been handed down over 5 generations in the Soroa family.  Due to the product’s extremely light and refreshing nature, the recipes were produced as a summer batch for the local community in San Sebastian to enjoy during the long hot afternoon and evening of summer. Hence when we decided to  re-package this product and sell it  globally, the name “Sidra Del Verano” translating directly to “the summer Cider” was perfect.

2. When did the product launch in Australia? What has been the reponse?

Verano launched in Australia in January 2014 and has had an outstanding reponse by consumer and the trade. The product is ranged Nationally in Dan Murphy’s and also in some premium BWS stores. It is also in over 100 on-premise venues in Sydney and Melbourne. Consumers love the natural and easy drinking taste.

3.  What branding, strategy, etc. are you guys going to be highlighting at Australia Trade Tasting?

First and foremost, we want the trade to taste Verano and see for themselves the superior quality versus those of competitors. Secondly, we want the Australian trade to know that Australia is an important market for Verano and that we will be investing heavily over the next 5 years. Lastly, we will take the trade through our marketing plans which include event sponsorship, social marketing and “word of mouth” marketing.

4. How is Sidra Del Verano different to other products?

It is made from 100% freshly crushed CULINARY apples. It is the use of fresh culinary apples, as opposed to the traditional “bitter sweet” apples, that gives Verano its natural sweetness.

5.  What’s next for Sidra del Verano?

In Australia, it’s a big focus on building the brand in the on-premise to reinforce it’s premium image and gain trail. Moreover, we will be focusing on event sponsorship, social marketing and working on the ground trying to get our brand recognition up through word of mouth.

Today, Verano cider remains a Soroa family-run business, only now they export their refreshing, easy-drinking cider to over 60 countries worldwide. Sun, rain, wind, soil, passion. Verano is a cider born out of tradition and the spectacular, often rugged countryside of the Basque region.  It’s a great story about dedication to quality and tradition that has found it’s way from the northern reaches of Spain all the way to the Australian Outback.

Are you a winery, brewery, or distillery looking to expand your distribution in Australia? Exhibit and connect with leading importers and distributors at Australia Trade Tasting.

Australia Trade Tasting


Beer Distributors in Australia


List of some of the leading beer distributors, importers and wholesalers in Australia.

Aussie Beverage Distributors LLC

Aussie Beverage Distributors LLC prides itself in only bringing to market the highest quality beverages in its category. ABD and its partners have a proven track record of business success in the U.S. and abroad. The products we choose to market and distribute normally have only a local presence. Once we agree on the potential of the product, we take it globally!

Contact Info:  

12929 Gulf Freeway, Suite 200, Houston, Texas 77034, 1-281-922-4446 (office) 1-281-922-4475 (fax) 1-832-367-6959 (Direct)


Aygee Gippsland Pty. Ltd. was founded in Traralgon Victoria Australia by Arch Graham in 1950 when he commenced producing cordials and milk bar syrups from his home garage. Arch enticed his brother Allan Graham to move from Melbourne in 1951 to join him, as both had worked for Lawrence Flavours.

Contact Info:  

2 Eastern Road (P.O. Box 1164), Traralgon VIC 3844,, Ph. 03 5174 1291, Fax. 03 5174 0536

Beer Importers & Distributors Pty. Ltd. New South Wales (Head Office)

Beer Importers & Distributors have been importing the finest beers and ciders from around the world for the past 30 years. Thanks to our knowledge and expertise we offer some of the finest beers and ciders money can buy.

Contact Info: 

Mailing Address: P.O. Box 6392, Alexandria NSW 2015
Business Address: Unit 5/20-28 Ricketty Street, Mascot NSW 2020
Phone: 02 9667 3755, Fax: 02 9667 3017, Email:

Europacific Liquor

EuroPacific Liquor Pty Ltd is a family owned Queensland company specialising in the importation, distribution and marketing of a range of premium alcoholic beverages from europe and Australia.  From major brands to specialty beverages, we offer a range of interesting and unique products that will set you apart from your competitors.

Contact Info:

34 Maud Street, Albany Creek Qld 4035, Mob : (+61) 0417 002 174, Ph : (+61) 07 3264 3648, Fax: (+61) 07 3325 3834,

Experience It

Experience it” is passionate about craft beer plus high quality wines, and delivering a unique experience to our customers. Our aim is to bring you the highest quality, true craft product from around the world, in the best condition, and at the best prices.
Working with our customers as partners to drive the revolution and spread the passion!

Contact Info:,, National Sales – Linda Taubman +61 421 839 949, NSW Sales enquiries – Will Herborn (NSW Territory Manager) +61 (0)405 919 691, VIC / SA Sales enquiries – Joseph Park +61 (0) 456 053 741, WA Sales enquiries – Rob & Kel + 61 (0)481 453 038, Qld Sales enquiries – Joey Zoppi +61 (0)418 770 570

Liquid Mix Wa

Liquid Mix Wa is a family owned and operated business servicing the WA hospitality industry.  Liquid Mix is a wide range beverage wholesaler specialising in the service of small bars, cafes, restaurants, hotels, taverns, sporting clubs & nightclubs.

Contact Info:

Sales Manager Ben Murphy 0439 960 485,, PO Box 1222, Canning Vale DC WA 6970


Lion is proud to manage Australia’s leading beer portfolio, including XXXX, Tooheys, Hahn, James Boag, James Squire and Little Creatures. While we’re best-known for our beers, we also have a range of popular cider brands including 5 Seeds, Kirin and James Squire Orchard Crush. And on the wine front, our niche premium wine business boasts an enviable portfolio of boutique wines.

Contact Info:

Locked Bag 58, Silverwater, NSW 1811, AU: 1800 308 388     Wine: 1300 668 712

Phoenix Beers

Phoenix Beers has become synonymous with the best the international beer world has to offer. This started with Weihenstephan – the world’s oldest brewery – and world leaders in the art of science and brewing, and has progressed to a portfolio of more than 100 of the worlds most interesting beers including Sierra Nevada, Rogue, Weltenburger, and Founders.

Contact Info:

Unit 8 Dewar St, Morley, Western Australia, Australia 6062, +61 8 9275 0955,

World Brands Australia.

World Brands Australia is an innovative, progressive leading importer & distributor of beers, ciders, spirits, wines & liqueurs in Australia with an impressive portfolio of some of the worlds most highly awarded and acclaimed brands.

Contact Info:

Tel: +61 8 9381 2613, Fax: +61 8 9381 2161, Email:, Postal: P.O Box 8210, Subiaco East, Western Australia, 6008


Craft Breweries and Distilleries are invited to come exhibit their brands in front of industry buyers at the 2015 Australia Trade Tasting.